- Supported RVPs and their teams to drive incremental up/cross sell pipeline and revenue- Ideated and executed monthly webinars and regional user groups- Led digital team with domestic and international direct reports, developing strategies to integrate acquired organizations and products- Co-produced the organization’s first virtual user conference, spanning ten time zones and four continents- Liaised with Client Success to highlight customer success stories in a variety of formats

- Increased awareness and leads through development and promotion of market-specific thought leadership content- Liaised with paid providers for list rentals, leveraging SFDC to analyze efficacy- Supported mid-market and FED/SLED Sales teams to drive SQLs and closed/ won revenue

- Owned and executed PPC strategies to drive incremental leads across Google, Bing, LinkedIn ads- Supported Demand Generation and Events Managers with digital advertising (account-based and geofencing), personalization, and reporting- Partnered with Content Marketing Manager to identify opportunities for organic content and paid development and promotion- Integrated various disparate pieces of the tech stack to drive higher quality leads at a lower cost- Managed multiple website properties, including ongoing conversion rate optimization, PM of CI/CD implementation and post-acquisition website merge

As owner of Dynamic Focus my duties include, but are not limited to:- Performance audits of clients’ digital footprints and market research- Creation and implementation of digital marketing strategy, from ideation to execution- Website, blog, and social media content creation and distribution, in line with brand's goals and market position- Development and implementation of wholistic social media marketing strategy and management in order to maximize impact and return- Search Engine Marketing campaign creation, from keyword research and planning through to performance trackingDynamic Focus takes the worry and confusion out of digital marketing for our clients. By understanding you and your businesses’s needs, we will ensure that you are navigating and leveraging the vast digital landscape to drive meaningful and traffic to your company.