David F. Email & Phone Number

Freelance consulting for B2B and B2C service and consumer products organizations in growing their sales. Provide strategic and tactical guidance on Marketing Strategy, Event Marketing, Brand Building/Storytelling, Lead Generation, eCommerce, Marketing Operations, Digital Marketing, Email Marketing, Paid Search, SEO, Web Design, Conversion Optimization, Analytics, Social Media, Customer Segmentation, Technology Management, Public Relations and 3rd Party Marketplace programs such as Amazon Seller/Vendor Central and Walmart Marketplace.Clients worked directly with include: Racing Optics, Trial Guides, Tray POS, Jody's Popcorn, Hancock Gourmet Lobster, Straub's Markets, John & Kira's Chocolates, Grass Roots Farmers'​ Cooperative, Holl's Chocolates, and Vosges Haut-Chocolat.

Hillsboro, Oregon, Us

After chasing shoplifters during my college days working for Target, my career came full circle! But instead of tackling thieves, I put my B2B marketing skills to work selling asset protection tools and smart locks to reduce retail theft. In this role, I was responsible for the global marketing organization, managing all projects and initiatives. • E-COMMERCE STRATEGY: Consolidated 7+ outsourced B2B eCommerce platforms onto a single internal Salesforce Commerce Cloud website, saving over $100,000 annually, and improving the customer experience.• PAID SEARCH/GOOGLE ADS: Launched Google Ads paid search program, doubling leads received on corporate website.• SEO STRATEGY: Performed SEO audit and implemented enhancements, resulting in 30% increase in site traffic. • MARKETING STRATEGY: Implemented the first annual strategic marketing plan, providing weekly updates to the organization. Developed new marketing messages based on savings customers are realizing from product implementation. • OPERATIONAL EXCELLENCE: Streamlined internal marketing systems saving over $70,000 annually in duplicate expenses.• MARKETING AUTOMATION: Managed integration of MailChimp and Salesforce Sales Cloud to streamline global marketing campaigns, increase customer engagement, and achieving various Customer Journeys.• DATA-DRIVEN DECISIONS: Leveraged data analytics and customer insights to refine digital marketing strategies, resulting in a 22% improvement in conversion rates.• CROSS-FUNCTIONAL COLLABORATION: Collaborated with cross-functional global teams to integrate marketing efforts, aligning sales, product development, and IT with marketing initiatives.

North Plains, Oregon, Us

This company in North Plains, OR is the market leader in dog kennels and backyard fence gates. You've probably seen our Adjust-A-Gate displays in the lumber aisle at Home Depot & Lowes. I led the creative, ecommerce and customer service teams to establish and grow the Lucky Dog and Adjust-A-Gate brands.• PRODUCT MARKETING: Developed comprehensive go-to-market roadmaps for multiple new product lines. Initiated market segmentation analysis using Psychographic Data to build buyer personas. • DIGITAL MARKETING: Increased online revenue by 50% through targeted marketing campaigns to an untapped database of over 200,000 customers. Executed effective SEO and SEM strategies, resulting in 50% YoY revenue growth. Created KPI reports to inform executive team of marketing and ecommerce progress to goals.• SOCIAL MEDIA: Built from scratch a network of social media influencers to promote pet and fencing product lines.• AMAZON: Created a multi-million dollar Amazon FBA business from scratch. Turned Adjust-A-Gate into the #1 selling fencing product line. Developed highly successful Amazon and Lucky Dog website subscription programs for poop bags.• ECOMMERCE TECH: Transitioned eCommerce websites from Magento to Shopify Plus resulting in cost savings exceeding $150,000 annually. Revitalized the call center by implementing best-in-class tools including Hubspot and Aircall. Developed product configurator to improve shopping experience for fencing customers.• PROCESS IMPROVEMENT: Streamlined sales operations by improving order flow and processing, reducing time to process orders by over 35%.• TRADESHOW / EVENT MANAGEMENT: Organized annual tradeshows including Fencetech and Global Pet Expo plus local events including Doggie Dash and North Plains Garlic Festival.• TEAM LEADERSHIP: Recruited the entire customer service, creative, and ecommerce team, fostering a culture of engagement and developing expertise across SEO, SEM, email marketing, social media and data analytics.

Portland, Or, Us

Established and grew the B2B and B2C digital channels (InFocus.com and partner websites) for InFocus projectors through PPC, SEO, lead generation, website design, content development, merchandising, Amazon and building a relationship with online channel partners.> Led the reintroduction of InFocus projectors into online retail including Walmart, Staples, and Office Depot. > Launched both Amazon Seller Central and Vendor Central sales programs. > Revised webstore content to focus on key features and benefits rather than spec based content.> Established content distribution programs for resellers.> Named 2018 Outstanding Employee of the Year for growing sales by 300% year over year.

Portland, Oregon, Us

I got to work for chocolate! Better yet, I drove the tactics and strategy to sell chocolate online through our website at www.MoonstruckChocolate.com and through other online retail partners. Plus, I managed our digital and retail marketing and social media programs to support our brand marketing efforts.> Grew the online business by 700%. > Overhauled company processes and procedures to support a high volume online business. Even had the business name changed from Moonstruck Chocolatier to Moonstruck Chocolate to improve search rankings for the word "chocolate".> Oversaw PR program by developing a road map, writing messaging and establishing key media relationships with features in New York Times, Wall St Journal, Good Morning America and the Today Show. > Managed cafe marketing including running promotions such as Mocha Monday and working with OLCC to introduce high alcohol content distillery chocolates to create differentiation and drive retail traffic.> Produced product and marketing collaborations with like-minded companies such as local wineries and distillers, Smith Tea, and Portland Coffee Roasters. > Worked with groups including Susan G. Komen, Make-A-Wish and Easter Seals to create unique product fundraisers to support organizations matching Moonstruck’s customer demographics. > Actively segmented customer database based on purchase behavior using RFM (Recency, Frequency, Monetary Value) to ensure the right message is getting to the right person at the right time. > Initiated and grew Amazon business through multiple avenues, accounting for about 30% of all online sales.> Partnered with private sales websites such as Gilt, One Kings Lane, and Rue La La to cost-effectively expand the reach of Moonstruck Chocolate to audiences new to the brand.

Tigard, Or, Us

Provided guidance and implemented eCommerce and lead generation strategies for this direct to consumer seller of guided vacations and river cruises owned by The Travel Corporation, one of the world's largest travel providers. > Launched an aggressive search engine marketing program, resulting in 3x growth in web leads. > Extensively revised the website to take advantage of SEO opportunities, resulting in improved search engine visibility on highly searched phrases. > Worked with tour coordinators to post tour reviews on travel related social networking sites. > Segmented customer database and introduced email contact strategy.

Vancouver, Washington, Us

Got into the best shape of my life working for this fitness company and was proud to market fitness products and services, helping folks achieve their fitness goals. I was responsible for managing the web marketing team overseeing all US and international websites (10+ sites for brands including Bowflex, Schwinn, Nautilus, Stairmaster and Pearl Izumi). Set business and technical direction for websites. Generated leads and drove sales strategy responsible for over $80 million in web sales and $120 million in call center sales. Initiated the launch of online subscription program, Bowflex Owner's Club.> Accelerated pace of online channel sales, growing from $15 million to $80 million in four years.> Launched business review looking for new sales opportunities, resulting in consolidating Bowflex websites, revamping online merchandising, and creation of audience specific landing pages to improve online media performance.> Analyzed customer database which resulted in new e-marketing programs including a “prospects” newsletter to older leads and an “owner’s” newsletter resulting in the highest ROI of any online marketing program.> Established Bowflex Owner’s Club loyalty and social media program to improve customer retention. Over 10,000 members in the first year.> Optimized $7 million paid search ad spend resulting in 17% decrease in customer acquisition costs.> Orchestrated focus groups to gain a better understanding of the fitness market and how consumers use gym equipment. Presented findings to the executive team.