A leading designer and manufacturer of specialized testing equipment for HEPA filters, media, filter cartridges, respirators, and protective masks. Manage the global demand generation and marketing communications programs with a focus on lead generation programs that drive growth.• Budgets and KPIs – Prepare and manage global lead generation plan in partnership with product managers and sales. Monthly tracking of KPIs.• ATI portal – Developed and maintain a new web portal to share marketing content and sales tools with distributors, key customers, and employees. Managed the design of the site, content development, and training. The site has improved engagement with our partners and provides a new service revenue stream.• China growth strategy – Created a Chinese website, Baidu PPC advertising, WeChat channel, presence on Instrument.com.cn (sourcing site), and local trade show participation• Content – Developed key marketing collateral materials including market overviews, application notes, sales playbooks, and more. The materials are posted and shared through the ATI portal.• Google PPC – Created targeted Google PPC ads to drive revenue of a niche product. Five conversions generated $400k in 2020.• Videos – Produced over 50 service-related videos to support ATI's service business• Events – Installed tools, processes, and discipline for lead capture and follow-up at major industry events. Create integrated marketing campaigns for each event with consistent messaging and branding across channels.• PR – Building strong relationships with leading industry publications to promote the ATI brand. Improving brand awareness through regular placements of press releases, articles, and advertising.• Social media – Increased LinkedIn followers by 100% in 2 ½ years• Web – Created new content, landing pages, and forms with clear calls to action (CTAs) for efficient lead capture and follow-up• Management – Manage a Graphics Designer/Marketing Assistant

A leading manufacturer of filtration, separation and purification technologies with revenues of $2.8B. Led the transformative marketing program for the Energy and Industrial Manufacturing business group ($600M business). Focus on demand generation to drive funnel growth.• Funnel growth – Generated $11M in sales qualified leads (SQLs) in 2016 (year one), $42M in 2017, $64M in 2018, and $74M in 2019. Achieved $5.7M in orders in 2019.• Budgets and KPIs – Collaborated with vertical marketing managers and product managers to prepare the $1M global demand generation budget. Lead biweekly calls with marketing and sales to review KPIs (bowler), address concerns, and install countermeasures to improve.• Campaign development – Developed campaign calendars and implemented multi-touch campaigns for specific verticals including oil & gas, power gen, automotive, primary metals, and industrial manufacturing. Began campaigning in North America, developed templates and guides for the EMEA and APAC regions, and assisted with rolling out campaigns to the regions.• Content development – Developed targeted content for each stage of the customer journey to progress marketing qualified leads (MQLs) through the sales funnel. Created videos, brochures, trade show graphics, application bulletins, and more.• Email marketing – Use marketing automation (Marketo) to create email nurture campaigns• Account based marketing (ABM) – Collaborated with cross-functional teams and developed programs to drive business within key accounts• Events – Managed 20+ trade shows and conferences annually in the Americas. Created consistent branding and messaging across events.• Web – Developed PPC ads and content for SEO across vertical markets. Generated $17.6M in SQL funnel value in 2019, up 95% over 2018.• Webinars – Developed a series of webinars that generated $3M in SQL funnel value in 2018. Partnered with leading publications.• Management – Managed a Senior Graphics Designer, Marketing Asst.