David Fisher Email & Phone Number

Owings Mills, MD, US

• A leading designer and manufacturer of specialized testing equipment for HEPA filters, media, filter cartridges, respirators, and protective masks. Manage the global demand generation and marketing communications.
• Budgets and KPIs – Prepare and manage global lead generation plan in partnership with product managers and sales. Monthly tracking of KPIs.
• ATI portal – Developed and maintain a new web portal to share marketing content and sales tools with distributors, key customers, and employees. Managed the design of the site, content development, and training. The.
• China growth strategy – Created a Chinese website, Baidu PPC advertising, WeChat channel, presence on Instrument.com.cn (sourcing site), and local trade show participation
• Content – Developed key marketing collateral materials including market overviews, application notes, sales playbooks, and more. The materials are posted and shared through the ATI portal.
• Google PPC – Created targeted Google PPC ads to drive revenue of a niche product. Five conversions generated $400k in 2020.

Port Washington, New York, US

• A leading manufacturer of filtration, separation and purification technologies with revenues of $2.8B. Led the transformative marketing program for the Energy and Industrial Manufacturing business group ($600M.
• Funnel growth – Generated $11M in sales qualified leads (SQLs) in 2016 (year one), $42M in 2017, $64M in 2018, and $74M in 2019. Achieved $5.7M in orders in 2019.
• Budgets and KPIs – Collaborated with vertical marketing managers and product managers to prepare the $1M global demand generation budget. Lead biweekly calls with marketing and sales to review KPIs (bowler), address.
• Campaign development – Developed campaign calendars and implemented multi-touch campaigns for specific verticals including oil & gas, power gen, automotive, primary metals, and industrial manufacturing. Began.
• Content development – Developed targeted content for each stage of the customer journey to progress marketing qualified leads (MQLs) through the sales funnel. Created videos, brochures, trade show graphics, application.
• Email marketing – Use marketing automation (Marketo) to create email nurture campaigns