David Fowler Email & Phone Number

Joined CIRA during a period of transition with the goal of moving the organization from a start-up to a more mature organization. Reporting to the President and CEO provided corporate and organizational leadership to the transitition plan that has resulted in continued growth and the adoption of a customer focused culture. Manage a multi-disciplinary team of marketing and communication's professionals with a budget of $2.0 million.

Recruited to the Royal Canadian Mint during a turnaround situation with the goal of estblishing a growth-oriented strategy and culture. Worked closely with the CEO and Executive Team to provide strategic and operational leadership to the change plan that reversed three years of consistent losses and resulted in consistent profitability moving forward. Responsible for $70 million collector portfolio, includings all aspects of marketing, product development, pricing, advertising/direct marketing, and market research domestically and internationally. Managed a product management and advertising/direct marketing team of 21 with a budget of $20 million.

Held progessively senior positions in sales and marketing (General Manager Marketing Business Transformation, General Manager, Information Marketintg, General Manager, Direct Marketing, Director, Direct Marketing, Manager, National Accounts Integration). Primary focus durning tenure was management of $845 million Direct Marketing product portfolio. Experience also included leadership role on a major corporate re-enginering project.

Certified Advertising Agency Practitioner, Advertising

Diploma In Business Administration, Business

B.A. Psychology, Psychology