David Fradin Email & Phone Number

For on-line, on-demand training in the subjects listed below follow the indicated link. Each course includes learning objectives, pre- and post-quizzes, examples, and exercises. If the exercises are completed in the included workbook, students will have an actionable plan. ⇒ Building Insanely Great Products http://bit.ly/BIGPLinkedin Product Camp (pCamp) Silicon Valley presentation http://wp.me/p39FDx-1Z7⇒ "Do", Innovation, Design and Value Proposition http://bit.ly/1jzQuSc⇒ Agile Product Market Strategy http://bit.ly/productmarketstrategy96⇒ Elements of Marketing in a Digital World: http://bit.ly/creatingmarketingplan⇒ Social Media Marketing Demystified http://bit.ly/socialmediamarketingdy⇒ Personas http://bit.ly/LinkedinFullPersonas⇒ Positioning http://bit.ly/postiioning96⇒ Tell Your Story: How to create your best elevator pitch http://bit.ly/createelevatorpitch⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ Connect with me on Linkedin! ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ Now available: Boot Camps!⇒ Building Insanely Great Products http://spicecatalyst.com/building-insanely-great-products-boot-camp/⇒ “Do”, Innovations and Value Proposition http://spicecatalyst.com/do-innovation-and-value-proposition-boot-camp/⇒ Personas http://spicecatalyst.com/persona_boot_camp/⇒ Agile Market Strategy for Your Product http://spicecatalyst.com/agile_product-marketing_strategy_boot_camp/⇒ Product Positioning http://spicecatalyst.com/product_positioning_boot_camp/⇒ Distribution Channels, Partners and Affiliates http://spicecatalyst.com/distribution-channels-partners-and-affiliates-boot-camp/⇒ Creating a Marketing and Launch Plan http://spicecatalyst.com/creating_a_marketing_plan_boot_camp/⇒ Messaging http://spicecatalyst.com/messaging-boot-camp/⇒ Social Media Marketing http://spicecatalyst.com/social-media-marketing-boot-camp/

Manipal, Karnataka, In

Teaching in Manipal ProLearn, a division of Manipal Global Education Services, the topics of Product Success, Product Management and Product Marketing Certificate Program which includes the use of my 7 books from Wiley " "Foundations in the Successful Management of Products" https://wp.me/P39FDx-25S

Saratoga, Ca, Us

His product management responsibilities covered a unified user interface across HP’s personal computers and mini-computer terminals. His product marketing responsibility included the introduction of an executive management report writer sitting on top of a data dictionary and a relational database. Having been classically trained as a product manager, Apple recruited him to be the product manager for its Disk //, a floppy disk drive, and for the first hard disk drive on a PC, the 5 MB Profile which sold for a mere $3,600.His domain expertise covers enterprise, consumer technology products and services, mobile advertising, cell phone games, SaaS, eCommerce, Internet, software, hardware, web based training and video markets. He has brought to market some industry firsts including the first or some of the first: • Hard disk drive for a personal computer (Apple) • Apple /// Business Unit Manager • Electronic manufacturing documentation revision, control and shop floor delivery system (DocuGraphix) • Desktop video editing system (Digital F/X and AVID) • Computer and web-based training (Agilent, DBM, HP, Symantec, Ross Dress for Less and Unisys) • Web-based employee satisfaction surveys: (Cisco, Oracle, Applied Materials) • Cellphone advertising (MauiGames)As the former Associate Director of Personal Computer Industry Service at Dataquest, one of his core competencies is primary and secondary market research.Some of his most recent clients have been the Botswana Telecommunications Company, Capital One Bank, Cisco, Cognizant, Diebold, GameStop, Infosys, Kaiser, Mobile Iron, Meru Networks, Pitney Bowes, the Country of Singapore and You Send It. He has authored, written and trained hundreds of product managers and product marketing managers worldwide on both hard and soft skills required. He frequently mentors VPs and Directors of Product Management on industry best practices for product life cycle process, people, information, and strategy.

Saratoga, Ca, Us

Wrote courses. teaching and a formerly a professor and member of the faculty in the Executive MBA in Product Leadership and in the International Post Graduate Certificate Program in Product Management and Marketing. Courses cover understanding what customers do, personas, innovation, value proposition, markets, market segments, total available market, competitive research and analysis, positioning, product market strategy plans, penetrating existing and new markets, target markets, pricing, metrics, marketing plans, messaging, product launches, social media marketing, search engine optimization, keywords, Linkedin, Twitter, Facebook, Google +, eMail marketing and distribution strategy, channels, partners and affiliates.

SPICE helps companies accelerate and sustain new business growth by aligning strategy, people, process and systems to enable continual learning, insanely great innovation, and total customer experience driven products and customer engagement. With a focus on Business Development, Product Management and Product Marketing groups, the company helps accelerate growth by aligning strategy, people, process and systems. the company provides consulting, training, staffing and solutions.

Dover, Delaware, Us

Senior level strategic and tactical business and product management and marketing consulting, assessment, training and business development.List of 70 + products and services representing over $250 M in sales: http://www.digitalenterprises.com/df_product_management_experience.htmlRecently completed corporate business strategy consulting project for a SaaS 2.0 company to assess the current situation, potential market opportunity, needs and segmentation, competitive analysis and recommend product roadmap, packaging, key messages, strategies, positioning and tactics.Product Management and Product Marketing consulting, mentoring and/or training for Cisco Service, You Send it, eCube, Liaise, Diebold, Meru Networks, Pitney Bowes, Cisco India, Cisco China, Capital One Bank, Gamestop, Infosys, Cognizant and the Country of Singapore.Serus.comExecuted “Executive Affiliate” relationship with Serus.com. They offer a SaaS service that enables inventory optimization across distributed or outsourced manufacturing companies producing significant profit improvements. Their customers include Cisco, Flextronics, LGE, Nvidia, AMD and many others. I will be offering their services to high tech manufacturers.

richrelevance powers next-generation merchandising and personalized recommendations on eCommerce sites. Joined next generation personalized SaaS recommendations company for ecommerce as marketing and sales consultant. After Series B funding was closed, hired as employee #6. • Developed and implemented short and long-term strategic and tactical marketing and sales plans including company and product positioning, creative, sales collateral and presentations, and public relations.• Created and executed sales pipeline of over 60 top eCommerce including Sears, Petco, American Express, MTV, Best Buy, Apple • Closed multi-million dollar sale to Sears Holding Company • Account manager for Sears responsible for increasing on-line sales for Sears.com, Kmart.com, Landsend.com and other properties

Established and manage start-up company. Developed policies and procedures, recruited technical and managerial teams, and formulated sales, marketing, financing, and operational strategies. Identified potential market and initiated penetration. Coordinate outside contracting firms. Manage P&L, budgets, and expenses. Raised over $300,000 in financing. Built business to $1 million. First company in new industry. Designed and developed advertising embedded in cell phone content, allowing advertisers to deliver targeted messages. Negotiated 12 advertising sales contracts. Closed more than 50 contracts for development projects, joint selling, joint ventures, content licensing, publishing, and partnerships. Created mobile advertising system that automatically generates ad sales and carries out placement in cell phone content. Authored product specifications and managing R&D activities. Enhanced efficiency by developing and implementing sales lead management and tracking systems.

Directed all business activities, from strategic planning, policy/procedure development, and financials to sales, marketing, and project management. Hired and trained staff of 20 consultants. Pioneered web-based training (including audio and visual capability) and web-based meeting broadcasting. Built company to Silicon Valley leader in web-based training. Established multiple customer-facing web sites and led all Internet marketing. Acquired clients such as HP, Agilent, Oracle, Cisco, Unisys, Boeing, US Navy, and many others. Built revenue to $1.8 million, and achieved profitability after only 2 months. Developed and implemented distributed project management systems to enhance efficiency.

Launched and directed company specializing in Identified markets, evaluated products, and negotiated reseller and customer agreements. Oversaw marketing, sales, recruiting, partnership development, and general business operations. Hired and supervised staff of 32. Grew company $3 million in annual sales with 30% before-tax profit. Recognized as AVID’s largest dealer in nation. Introduced value-added marketing, sales, and support to increase market penetration. Ranked as fastest-growing company in Silicon Valley by San Jose Business Journal. Authored definitive market research study on US desktop video market. Provided successful training to more than half of region’s video post-production houses on how to transition from linear to non-linear editing. Prepared and delivered presentations and seminars to prospective clients and at industry events.

Functioned as VP of Sales and Product Manager. Oversaw development, sales, and marketing of first. Managed US and global sales, support, and customer service. Supervised team of regional sales managers and 80 dealers. Identified industry needs and ensured integration into new products and upgrades. Directed media and PR activities. Grew sales to more than $80 million in direct products and related products after only 1 year. Represented company at industry events, press briefings, and trade shows worldwide. Identified new product development opportunities and determined feasibility. Prepared pricing and forecasting recommendations for management. Developed product positioning and key product messages/communications.

Company targeted desktop publishing market with Unix hardware/software solution. Responsible for product management, marketing and worldwide enterprise sales.• Identified niche market and introduced successful product solution • Developed and implemented marketing and sales plans, resulting in leading a three person sales team of and US and European distribution partners. Sold systems to Westinghouse, Siemens, Litton, Textron and others with revenue more than $2 million

Harrisburg, Pa, Us

Responsible for worldwide personal computer market research and forecasts• Clients included over 100 hardware manufactures and 40 Venture Capitalists• Increased client base by 25%, representing sales of $.5 million

Cupertino, California, Us

Based upon performance as mass storage product manager, promoted to product manager for the end of product life cycle for the Apple ///. Recruited to be independent Apple /// Business Unit Manager with worldwide responsibility for engineering, marketing and sales. Led team of 17 engineering, marketing, sales support and customer support professionals.• Sold 25,000 PCs plus peripherals and software through 1800 dealers worldwide for a profit of $20 million. Transitioned 500 developers to Macintosh platform• Product Manager for first PC hard disk and company-wide mass storage Planning Manager, driving sales of over $11 million in hard disk drives

Houston, Texas, Us

Product Manager for first office systems products and corporate PR director for community and energy issues. Introduced executive relational database report writer, led team to design unified company-wide user interface across PCs and mini-computers, and developed cross-divisional, cross-promotion plan to sell terminals and software to HP 3000 customers. While in the corporate public relations department, successfully partnered with local groups to build support for the construction of the Lake Stevens facility, authored HP’s energy position paper and handled problems of toxic waste disposal.Automated the HP public relations department with word processing, in part because it was one of the few groups in the company that knew how to type. As a result, he was supported in moving into product management and marketing in the Office Systems Group in HP’s Networking Division. While in the HP PR department, he sat near HP’s historian and had the unique opportunity to watch hours of interviews with David Packard, Bill Hewlett and other HP founders and early senior executives learning what they did to enable HP to grow 20% per year every year from HP’s founding until the mid ’90s. Dave Kirby, who hired him into HP, edited David Packard’s book in the mid-90s called “The HP Way” covering HP’s values, vision, culture and keys to success for 50 years.

Manager of a statewide association of labor, business and agriculture to balance society's needs for the environment, energy and the economy. Environmental mediator responsible for resolving the Anheiser Bush Moorhead, Minnesota Malt plant dispute and helping resolve the Reserve Mining dispute. Called by the Duluth Hearld the "Henry Kissinger of Minnesota". Pioneered the concept of "Total Resource Jobs", the co-location of power generation with agriculture processing and electronics production.

I started FASST as Fly of America's Super Sonic Transport and ended up testifying before Congress in support. After its defeat, we changed the name to Federation of Americans Supporting Science and Technology to bring about a better student understanding of science and technology. Its other purposes was to lobby Congress for the Space Shuttle and a National energy program to reduce our dependence on middle east oil and support alternative energy like solar and wind.

Founder of the University of Michigan Flyers a general aviation flying club. Started with no money, but by the time of graduation, we had 25 aircraft and were doing about $5 M a year. Over its 45 years the club has trained over 4,000 pilots, including many airline captains, corporate pilots and the leader of the Blue Angels. That's me, holding the prop on one of our aircraft.