• Implement marketing automation strategies for clients to improve efficiency and data analytics.• Collaborate with clients to develop marketing AI strategies tailored to their specific needs.• Analyze data to optimize marketing campaigns and drive results for clients.

Accordant Communications partners directly with organizations to leverage their marketing and branding resources to create real, sustainable growth. Our areas of expertise services offered include: marketing strategy and implementation; digital marketing strategy and management; B2B and B2C marketing strategy and implementation; content development; marketing automation; branding and storytelling; and public relations.

Accordant Communications partners directly with organizations to leverage their marketing and branding resources to create real, sustainable growth. Our areas of expertise services offered include: marketing strategy and implementation; digital marketing strategy and management; B2B and B2C marketing strategy and implementation; content development; marketing automation; branding and storytelling; and public relations.

Dave managed all day-to-day marketing, lead generation and brand activities on behalf of Strayer University.Areas of responsibility included lead generation, brand management, advertising, marketing analytics, publications management, the university’s web site content, market research, and fulfillment. * Served as the primary marketing strategist for the organization (reporting to the President and Chief Operating Officer), working directly with field leadership to integrate marketing and operations activities. * Consistently surpassed quarterly lead goals, and increased lead generation by 20-30% per year.* Utilized marketing data analysis to advise decisions and to ensure delivery of high quality leads at the volume necessary to achieve organizational success.* Successfully introduced Strayer University brand into 8-10 new markets per year.* Led a department of 22 employees and managed an annual budget of $75 million.Served as the primary brand manager for Strayer University, overseeing all creative development, including television, radio, print, outdoor advertising, as well as Strayer University’s online presence. * Completed a comprehensive quantitative and qualitative brand study for Strayer University designed to build competitive advantage for the organization through more effective targeting and a differentiated brand.* Managed an ad agency review process that resulted in a selection of a top-tier agency. Managed all market and marketing research to ensure that Strayer University’s message successfully reached the intended audiences.* Developed and implemented a research agenda that measures perception and awareness of the university, monitors and assesses competitors, and assists leadership in determining future new campus locations.