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I am a results-driven entrepreneurial product leader who is passionate about building simple, beautiful and usable products that consumers love. I thrive in a creative environment where innovation is expected and where the User is the focus. I can get engrossed into the details of the product design/ux while simultaneously leading product/team strategy. I also enjoy coaching and mentoring, especially when I am able to help others figure out how to reach their fullest potential. Specialties: Product Vision, Product Management, Product Development, Product Design, UI, UX, Artificial Intelligence, Social Communities, Strategy, Developer relations, Product roadmap, Operations, Game Design, Consumer Experiences
Stealth Start-Up
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FounderStealth Start-Up May 2020 - PresentBuilding an exciting new company, more info coming soon.
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Youth Sports CoachSelf-Employed 2010 - May 2020San Francisco Bay AreaCoach of ages 5-14 boys in Soccer, Baseball and Basketball
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ConsultantSelf-Employed Jun 2015 - Feb 2018Providing various levels of support and value to start-ups and developers including strategy, design, ideation and pitches.
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General Manager, StudioLumos Labs (Lumosity) Apr 2019 - Dec 2019-Drive innovation and new product development-Lead a multi-disciplined team across product management, design, engineering, project management, and qa-Define product vision and core user experience-Create systems and processes for optimal production within an agile environment-Use data to drive and prioritize product roadmaps-Communicate progress across all levels of the company and the Board -
Senior ProducerLumos Labs (Lumosity) Feb 2018 - Dec 2019San Francisco Bay Area-Lead and manage Game Production-Create and manage product development process-Help drive roadmap and portfolio strategy-Manage game studio operations-Manage external developers and contractors-Drive cross-company collaboration to launch and market games-Communicate status across the company -
ProducerElectronic Arts (Ea) Jan 2016 - Mar 2016Supervisor of Scrabble leadership team, involved in roadmap creation for franchise’s new direction, completing new prototype, defining new look/UI/UX, live ops management of distributed team, consumer insight through internal partnerships and focus groups, and expanding business goals through ads and mtx. -
Cofounder/CeoPick6 Studios Apr 2012 - Dec 2014*Sold to Glu Mobile who released game as "Tap Sports Football"Pick6 Studios is an Angel-funded game company focused on creating the best free-to-play Social/Mobile Sports games. Our first game, Your Turn Football, launched in June 2013. With an emphasis on Sports Fans, Pick6 Studios pursues domination of the casual and social sports games market.Your Turn Football -Top5 Mobile Game 2013, chosen by Jon Robinson of Inside Mobile.com -Nominated: Top Mobile Sports Game 2013 by PastaPadre.com -Recently re-released as Tap Sports Football by Glu -
FounderSunboyd Games, Llc Jan 2010 - Apr 2012SunBoyd Games was a bootstrapped game production company that focused on IP creation and game production. Its mission was to make high quality, innovative, and fun games. The company created numerous IP properties and launched two games, Sapphire Seekers, in 2011, and Thumb Fu Panda, in 2012.
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Studio DirectorDigital Chocolate Dec 2003 - Nov 2009Head of US Studio, long-lead R&D and founding employee for Series C funded mobile game publisher. Shipped over one dozen games, including several industry firsts related to mobile social gaming. Key contributor to company reaching profitability, earning #1 world-wide ranking in game quality and attaining top 10 mobile publisher ranking based on market share. Founded by Trip Hawkins, founder of Electronic Arts. Funded by Kleiner Perkins and Sequoia Capital. Grew US Studio into a world class production facility and a leader in mobile social gamingLed an internal staff of up to 20 producers, directors, engineers, artists and writers. Managed external developers and contractorsLaunched industry-leading mobile social games, MLSN Sports Picks and AvaPeeps:Flirt Nation. AvaPeeps achieved a 100k/month download run-rate upon launch on Boost Mobile Executive Producer for over a dozen downloadable products across Games, Utilities, Licenses, Connected, Social and Multi-platform categoriesDesigned and Produced multiple award winning products including:2005: Wordking Poker - Game of the Year, GameSpot2006: MLSN Sports Picks - Wireless Innovation Contest (WIC) Winner2008: AvaPeeps: Flirt Nation - Most Innovative, Mobile Content2009: AvaPeeps: Flirt Nation - Game of the Year Runner-Up, Global Mobile Awards -
Senior ProducerThe 3Do Co. May 1995 - May 20038 year veteran of hardware innovator turned software publisher, 3DO who successfully IPO'd in 1993 and subsequently divested its hardware business to turn focus towards its first party game publishing business. Original team member of first two Army Men games which sold over seven million units combined, spawning numerous successful sequels and extensions. Lead development teams on cross-platform properties with multi-million dollar production budgets including Army Men: Toys in Space, Army Men: Green Rogue and GoDai: Elemental Force. Senior member of External Development group charged with ROI growth through third-party developer partnerships.Developed business cases and drove production, from ideation to launchEffectively led cross-functional teams comprised of engineers, designers, artists and producersDrove game submission and approval processes with Sony and Nintendo with 100% approval rateForged relationships with top-tier developers for multi-million dollar projects, and drove ROI evaluation at various stages of external game production to help determine investment viabilityAdditional positions held at 3DO:Director of Development: 1999 - 2001Drove day-to-day development and design of Army Men franchise games and other original IP on PC, PS2, Game Cube. Lead multi-disciplinary team of 20+ developers over numerous rapid production cycles. Owned the game design and schedule.Producer (’99), Associate Producer (‘97-’99), Assistant Producer (‘95-‘97) 1995 – 1999Led simultaneous game productions, with accountability for all aspects of Schedule, QA, Manual, Audio, Contracts and Licenses while contributing significantly to game design and development. Original team member of top two best selling 3DO games: Army Men PC and Army Men 3D, whose total franchise sales exceeded 7M units and $200M. Lead Tester: 1995Promoted to lead tester after first game tested
David Fruin Skills
David Fruin Education Details
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Cognitive Science, Psychology Minor
Frequently Asked Questions about David Fruin
What company does David Fruin work for?
David Fruin works for Stealth Start-Up
What is David Fruin's role at the current company?
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What schools did David Fruin attend?
David Fruin attended Uc San Diego.
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David Fruin has skills like Video Games, Mobile Devices, Game Development, Social Games, User Experience, Game Design, Mobile Games, Start Ups, Monetization, Gaming, Iphone, User Interface.
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