Converting client briefs into market research proposals, planning research projects, designing framework for projects, training and supervising on project design, data collection methods, management, analysis and presentation of findings.Selected Accomplishments:Coordinated a brand audit pack test study on Tusker Malt Lager; a premium Kenyan quality beer manufactured by DIAGEO East Africa Breweries. Sales were declining due to introduction of a new company name, which made consumers perceive it as a different product. Findings gave more insights on communication concepts, revamped the brand back to its former premium position.Championed a qualitative study for DIAGEO to understand the potential acceptability of new 750ml package for its lager brands in Kenya, Uganda, Rwanda, Burundi, Ethiopia and Southern Sudan. The findings gave a clear understanding of brands to launch in the 750ml pack.Carried out study for Tetra-pak; a global packaging company to provide more usage and attitude insights on the dairy industry and evaluate impact of packaging on brands and purchasing decision.Managed a qualitative telecommunication industry assessment survey in Bujumbura, Burundi on behalf of ACNielsen Bangladesh to understand the macro-economics. Through the findings the client was able to get a clear picture of Burundi's current and future economic outlook and the telecommunication industry in the country. Championed a brand positioning study for KYLA; a liqueur manufactured by DIAGEO to enable the best mix for a national launch.Spearheaded a new product development study of a pregnancy diary (Mja –mzito) for Integral Media; a nonprofit organization focused on communication and development for social issues. Findings guided the production of a diary for today’s expectant mothers and preferred distribution and media channels.

Executing marketing research projects; taking briefs from clients & drawing proposals; presenting findings to clients; designing framework for projects; providing training briefs to the Field Interviewers and Team Supervisors in data collection; moderating focus groups.Selected Accomplishments:Moderated in-depth and focus groups interviews for Ogilvy Mather company; an advertising agency on market test study for a new telecommunication company set to role operations in the Kenyan market. The findings gave clear insights on how the telecommunication company should position itself, who to target, and how to carry out the communication campaign.Conducted a customer satisfaction survey for Barclays Bank; one of the leading banks in Kenya. The findings gave the management insights on its clients regarding what they felt about the bank and and its services. Through this survey Barclays Bank maintained the top spot in the banking sector of Kenya.

Providing training briefs to the Field Interviewers and Team Supervisors in data collection; taking notes as focus groups are being conducted; transcribing information directly from tape for report writing; preparing grids to be used in report writing.Selected Accomplishments:Supported in taking notes in a focus group discussion, transcribing and preparing grids in a customer satisfaction survey for Kenya Airways; one of the leading airlines in Africa whose main objective was to have a clear understanding of their clients' perceptin of its current services and hence benchmark with competitors' performance. From the survey we were able to come up with actionable results for the marketing team to help them draw out strategies to place Kenya Airways in a competitive position. To date Kenya Airways has continued to be among the best Airlines in Africa. Coordinated in transcribing, preparing grids and screening of the respondents to ensure that they were qualified in a staff survey study for Kenya Commercial Bank; a key financial institution whose main objective was to evaluate and understand brand value perceptions among its employees. The findings explored the employees' perceptions of the bank as an employer and came up with action items to restore the bank as an employer of choice. Kenya Commercial Bank has been nominated as one of the best employers in the region.

Taking data collection briefs from Client Service teams and distributing to Field Interviewers, ensuring quality data collection procedures are adhered to; project planning and implementation so as to meet deadlines; verifying data collected to ensure standards are met; day-to-day administrative duties of field operations; financial management to ensure work is done within budgets.Selected Accomplishments:Managed field interviewers from briefing through data collection in a consumer understanding project on canned vegetables for Del Monte Company; one of the key global producers and distributors of branded processed fruit, whose main objective was to evaluate the market potential in regard to new entry in the category. Through the study, Del Monte was able to articulate the target profile, consumption behavior of consumer by product category and the competitive frame among its current players.Supervised in the recruitment of respondents for a product test research Ribena blackberry RTD a nutritional drink by Glaxo Smithkline whose main objective was to seek in improving its quality through reduction of sugar level without negatively impacting on the taste performance. The results were able to identify the preferred consumer taste and also enabled the marketing team to transfer the idea to other Ribena variants.