David Gao Email & Phone Number

Beijing, China

Planning: Marketing, PR, content marketing, and campaign.Implementation: Awareness campaign, PR, Product Launch, Event, and Crisis management.

At Home, School And Everywhere He Goes

During the pandemic, the best thing to do is to play with my kid, teach him, learn from him and most importantly grow up with him together.Meanwhile, provide professional consultancy to Marcom projects as an independent consultant in Branding, PR area.

Beijing

PR & Influence, Social, IMC CampaignClients：IBM, Amazon, UNICEF, Kindle, Korea Air, Ennead, Experian, Unicloud, Transsion

Beijing City, China

As China contact of digital practice, provide advisory on strategy and help clients to implement:- Digital Communication- Content Marketing- Integrated Communication Campaign

Beijing City, China

Adopting a series of progressive positions with this global communications agency, I have fostered growth of B2B/Enterprise business including branding, PR, and marketing services for global clients. My successes have included:● Fostering significant growth in integrated marketing communication and content marketing business, taking the office from zero to 11 staff members in less than 4 years to support $1M in business.● Launching the integrated marketing communications practice in China, to include developing methodologies and driving new IMC business by pitching social, influencer, and video/content marketing projects.● Acting as a content and digital thought leader, delivering insights during dozens of client pitches and daily executions and selling content marketing and digital offerings to clients including Schneider Electric, Emerson, TE Connectivity, and iRobot.● Surpassing expectations in maintaining the health of key accounts such as Honeywell, Emerson, LinkedIn, iRobot, Airbnb, and Criteo.● Winning a RMB 3M+ Schneider Electric account, demonstrating our competitive industry edge and steering agency expansion into hi-tech, internet, and consumer technology sectors.

Beijing, China

Charged with directing consumer marketing business for China, I engaged with internal and external stakeholders to steer the design of short- and long-range plans for online business marketing while managing the budget and monitoring the results of advertising, marketing, and PR activities. My successes included:● Spurring McAfee China online business from zero to USD 500K within 1 year, leveraging key original equipment manufacturers (OEMs) and telecommunications companies, through effective partnership marketing.● Generating $4M+ in annual retail business by onboarding the Lenovo account in China via successful partner marketing strategy execution.

Beijing, China

Working closely with senior leadership, I rolled out strategic plans supporting the marketing agenda, directed the execution of online campaigns and partner marketing programs, and tracked our performance against set revenue targets. My successes included:● Producing $2M+ in revenue through development of new partnerships with Motorola, Sony Ericsson, and Microsoft.● Devising a new branding strategy and marketing program to support the launch of a new product, Tobe, a mobile navigation app and service integrating location-based data to social networks.

- Marketing planning and execution- Event management- Marketing collaterals development- Website and Tele-marketing

-Support Intel PR event-Media relationship development-Draft press release