Executive Director Southern Europe
Madrid Y Alrededores, España
I started in the WBITD Madrid's office back in July 1998 as an intern for Marketing Department where I developed myself as an expertised distribution marketing professional until January 2012 when I had to leave the company due to health issues of a relative.During all those years I have achieved Senior Marketing and Publicity responsabilities on a Southern Europe basis (Spain, Italy, France, Portugal, Turkey and Cyprus) where I have worked with multiterritorial clients and WB Divisions to maximize exposure of WBITD catalog in order to increase ratings and strenghten clients business with the Company as the perfect complement for Sales department efforts. - Managing Broadcasters for the promotional exploitation of licensed product in the various markets in all media.- Working on key press and sales events and festivals including international press junkets and TV festivals across Southern Europe as well as talent trips to the varios territories.- Collaboration with Home Entertainment and Digital exploitation windows to cross promote with Broadcasters working on events,promotions and joint marketing and publicity opportunities.- Overseeing SVOD clients and launching of online branded services.- Proposing and implementing interdivisional campaigns with Consumer Products, Theatrical and Home Entertainment and local Broadcasters to maximise value of WB licensed product by the clients.360 campaigns.- Travels to gain profound multiterritorial TV scenarios knowledge in order to share best-practices amongst clients and maximize exploitation of marketing assets.- Working closely with Sales to create product pitches for clients along with progamming blocks conception and implementation.- Serving as Market Research point of information for the various territories.- Budgeting on a Southern Europe basis to enhance clients promotional and publicity efforts.- Profound knowledge of a Major to adapt "corporate" to "local".