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Strategy & Business Operations:* Managing data retrievals and analysis to orient organization's needs and strategies to solve those.* Defining health metrics and success indicators to measure organization's success. Weekly report to Executive team.* Product team liaison: communicating upper management, product and country teams to implement best practices and learnings.

Global Email Leadership, consisting:* Articulate a vision for a world class email program, and develop the strategy to get there; * Lead quarterly roadmap process to determine highest value focus areas for email programs in each market; * Develop a robust testing and learning agenda and drive experiments to optimize email performanceKey Results and Activities:* Project manage key email projects that improve user experience. * Deliver analysis on our global email… Show more Global Email Leadership, consisting:* Articulate a vision for a world class email program, and develop the strategy to get there; * Lead quarterly roadmap process to determine highest value focus areas for email programs in each market; * Develop a robust testing and learning agenda and drive experiments to optimize email performanceKey Results and Activities:* Project manage key email projects that improve user experience. * Deliver analysis on our global email performance to company leaders and key stakeholders * Represent the needs of emailers to internal stakeholders, including product, analytics, and membership teams; particularly to inform new tool development, goal setting and triage, resolution of blockers.Leading by coach and mentorship:* Coach emailers around the world to write compelling content, and improve their storytelling and email design * Convene regular forums for emailers to share insights and support each other * Provide ongoing support and coaching on email best practice: list management, use of tools, program design, testing practices, interpreting email engagement data and assessing performance Show less

Overview and accountable for the email user-experience of the community of users in 21 international markets. · Design of the Lifecycle and Email Marketing strategies for +200M users· Drive +30M monthly unique visitors & $1.25M in digital-driven monthly revenue Salesforce Marketing Cloud implementation. Global Coordination for the transition to Salesforce Marketing Cloud as Email Service Provider · +200 Million users of global user-list… Show more Overview and accountable for the email user-experience of the community of users in 21 international markets. · Design of the Lifecycle and Email Marketing strategies for +200M users· Drive +30M monthly unique visitors & $1.25M in digital-driven monthly revenue Salesforce Marketing Cloud implementation. Global Coordination for the transition to Salesforce Marketing Cloud as Email Service Provider · +200 Million users of global user-list distributed in 21 markets· Strategist for Optimization of the different email streams: Email Blast for Marketing purposes, Transactional Emails for Product and Retention efforts.Marketing for Membership Program. Global Coordinator for Marketing strategies for Change.org’s membership plan. · Acquisition: Global Strategist for Digital Fundraising and Muti-channel Acquisition· Retention: Strategies to reduce churn rate and re-engage inactive users Regular reporting towards company & revenue goals. Accountable for revenue projections and conversions by email channel. Weekly reporting to Executive Team. · Project Management: Goal setting, Road-mapping and Project Management systems· Product Development: Atlassian Suite and SCRUM· Tracking & Analytics tools: Mixpanel, Chartio, Google Analytics Testing and Learning Systems Lead.Developing internal frameworks for testing and learning in all the digital marketing activities and tools. · Global Lead for Testing and Optimization at Change.org· Key Contributor for the community of knowledge to consolidate best practices across functional teams: facilitated +300 insights and best practices. Show less

Public Advocacy, Strategy & PR, Grass-roots & MobilizationDigital & Email Marketing expert - Managing user-list sized in 8+ Million users, the largest Change.org ´ national community of users out of US.

Corporate & Political Communications, Public Relations, Brand Management and Social Media.Mexico Country Brand (Nation Branding), SOL Meliá (Corporate - Lifestyle), Acció per la Democràcia (Political Communication) among other clients.

Internal & External Communications:Daily work of the Centre for Information Communication with stakeholders of the United Nations: media, NGOs and other civil society representatives.Some other specific activities:• Daily coverage (semi-professional digital photography and video) of events CINU´s regular schedule and other agencies of the United Nations: UNICEF, UNDP, ACNUR• Planning and organization of the Seminar-Workshop for Journalists from Latin America… Show more Internal & External Communications:Daily work of the Centre for Information Communication with stakeholders of the United Nations: media, NGOs and other civil society representatives.Some other specific activities:• Daily coverage (semi-professional digital photography and video) of events CINU´s regular schedule and other agencies of the United Nations: UNICEF, UNDP, ACNUR• Planning and organization of the Seminar-Workshop for Journalists from Latin America and the Caribbean on "Water and Climate Change" held in Punta Cana, Dominican Republic, from October 28 to November 1, 2009.• Organization and communication management of the Second Regional Conference of the United Nations Youth in Latin America and the Caribbean, held from 2 to 4 December 2009 in Mexico City.• Communication Management for the humanitarian crisis in Haiti in January 2010. Show less

Internal Communication and Strategic communication labors within the Awareness Raising Communication and Education Unit.Support the unit in the preparation of CNLUD´s communication strategy.Monitoring daily coverage of international media on issues related to desertification, land degradation and drought, with special emphasis on coverage of the World Day to combat desertification and drought. In addition, as part of the negotiating process, Mr. Garcia attended the Unity… Show more Internal Communication and Strategic communication labors within the Awareness Raising Communication and Education Unit.Support the unit in the preparation of CNLUD´s communication strategy.Monitoring daily coverage of international media on issues related to desertification, land degradation and drought, with special emphasis on coverage of the World Day to combat desertification and drought. In addition, as part of the negotiating process, Mr. Garcia attended the Unity in the preparation and organization of meetings of the Committee to Review the Implementation of the Convention (CRIC7) and the First Special Session of the Committee on Science and Technology (CST-SS1), held in Istanbul, Turkey, from 3 to November 14, 2008. Show less