David Garcia Email & Phone Number

Tel Aviv, Tel Aviv, Il

- Built from scratch the company GTM strategy, including positioning, targeting, messaging and branding, as well as the full lead-to-close sales funnel. - Generated high intent leads - Enterprise C-suite decision makers.- Implemented Sales & Marketing tools, processes and CRM.- Supported the global Enterprise Sales team with ongoing sales enablement (training, tools, processes and procedures) and top, middle & bottom of the funnel collateral (cheat sheets, executive summaries, demo scripts, sales decks).- Own and manage the full Marketing, lead generation and demand generation budget / P&L, ensuring full ROI is analyzed and successfully proven for every initiative.- Established new channel partnerships and strategic alliances to boost top of the funnel lead generation.- Launched thought leadership initiatives to position BeamUP, and our executive team, as market leaders.- Managed all social media, blogs, lead nurturing to expedite market education and demand generation.

Tel Aviv, Il

Defined, built and managed the Growth Marketing Strategy, including Field Marketing, Digital Marketing, ABM, Market Analysis, Revenue Ops, Content Strategy, Partnerships, BDRs and SDRs.Managed OKRs, KPIs and Growth Metrics.

New York, New York, Us

Successfully pivoted the Marketing & Sales strategy to Enterprise Account Based Marketing (ABM). Implemented new strategies for Growth Marketing, Demand Generation, Field Marketing and SDR / BDR to pivot from Mid Market to Enterprise.Determined all KPIs, OKRs and targets.Chief of Staff to CRO.

New York, New York, Us

- Set up all SDR /BDR processes, procedures, metrics and playbook- Hired, onboarded, trained, coached and managed global SDR / BDR teams- Worked closely with Marketing, Lead Generation, Marketing & Sales Operations, Enterprise Sales, PreSales, Product Marketing and Customer Success teams.

- Set up all SDR / BDR processes, procedures, metrics and playbook- Hired, onboarded, trained, coached and managed global SDR / BDR teams and increased ROI by 200%- Worked closely with Marketing, Lead Generation, Marketing & Sales Operations, Enterprise Sales, PreSales, Product Marketing and Customer Success teams.- Successful Cloudyn M&A with Microsoft, 2017.

San Francisco, Ca, Us

- Set up all SDR / BDR processes, procedures, metrics and playbook- Hired, onboarded, trained, coached and managed global SDR / BDR teams and increased SDR ROI by 500%- Successful ARX M&A with DocuSign, 2015.

San Mateo, California, Us

- EMEA Sales Development Team Leader - Awarded the 2009 Best Sales Development Rep award within the EMEA office.- Successful IPO to NASDAQ.

Tel Aviv, Israel, Il

- Set up all SDR / BDR processes, procedures, metrics and playbook.- Launched new inbound and outbound campaigns- Successful Private placement for main portfolio client

London, England, Gb

- Implemented new risk assessment procedures.- Managed the daily, weekly, monthly, quarterly risk management reporting and analytics.- Successful IPO EDF Energy to Euronext Paris Stock Exchange 2005.

Bsc (Honors), Business Management & Organizational Development

Certified Inside Sales Professional Accreditation Program (Cisp®), Inside Sales And Sales Development