Responsible for leading the development, implementation, and execution of strategic marketing and communication plans, financial planning and relationship building at the Olympic Oval.

• Develop creative and differentiated communications and marketing strategies including branding, communications campaigns, advertising, sponsorship, corporate social responsibility, and online strategies• Construct annual marketing and communication plans to profile high-performance sport and highlight of our assets• Organize and execute sporting and corporate revenue-generating events • Write and manage ad, social media, press release and media advisory copy• Measure, analyze and report on the performance of communications initiatives and recommendations for improvements based on insights, best business practices, and business objectives• Create, design and construct graphics for branding, advertising, communications, and marketing initiatives • Engage, develop and foster sponsorship agreements as revenue-generating partners • Collaborate with Faculty of Kinesiology marketing teams for cross-promotional campaigns, events and sales initiatives (i.e. Active Living, Outdoor Centre, High-Performance Lab, and UCalgary Dinos)• Vice-Chair Marketing for ISU Speed Skating Worlds Cups

• Commercial graphic designer, branding and marketing services• Clients include Tim Horton’s, Samsonite, University of Regina, Altalink, CP, Judo Canada, Siksika First Nations, Hasbro, and LNG Canada

• Supported executive conferencing using Cisco Telepresence systems• Designed marketing strategies to support teleconferencing communications and fiscally responsible cross-platform meeting objectives• Executed complex multi-national conferencing events • Created infrastructure templates for teleconferencing needs across regional locations• Created, designed and executed promotional marketing materials in alignment with Bank of America Asia-Pacific sales objectives