David Garrido Escobar Email and Phone Number
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David Garrido Escobar personal email
25+ years as an executive specialized in Consumer Insights and Commercial Marketing in Mexico and Latin America 12+ years of experience in Entertainment Industry, partnering with GMs and MKT Directors from different category business units (ranging from Automotive, FCG and FMCG) Multidisciplinary collaboration (Marketing, Branding, Ad Sales, Content, Media Outlets) in Media agency and direct clients as well as in international Television in brand building and targeting for local and global brands Knowledge of classical and innovative qualitative and quantitative methodologies and techniques for a better understanding of consumer insights and its application Budget management for data providers and management of multicountry and multicultural/cross functional teams Strong client relationship and presentation skills to diverse audiences
A+E Networks Latin America
View- Website:
- aenetworkslatam.com/contacto
- Employees:
- 62
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Audience And Consumer Insights Director Latin AmericaA+E Networks Latin AmericaMexico City, Cdmx, Mx
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Audience & Consumer Insights Director Latin AmericaA+E Networks Latin America Oct 2022 - PresentCdmxI. Lead and execute user & market research for A+EN´s Latin America business across key audiences, working with a diverse set of cross-functional and multi-cultural stakeholders II. Collaborate within the regional research and insights team to execute research studies and connect insights across the organizationIII. Manage vendors to execute both quali and quantitative primary research studies as well as explore secondary data sources as neededIV. Deliver insights and influence stakeholders across the organization to drive deeper understanding of key audiences and integration into ad sales business and marketing strategiesV. Work closely with other areas to scale best practices for more efficient operations
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Business Intelligence & Consumer Insights DirectorGroupm Jul 2018 - Sep 2022Polanco I Sección, Ciudad De México, MéxicoI. Performance Marketing. Estrategy, Planning & Optimization of multimedia plans for Nestlé, Grupo Modelo (ABInBev), Walmart, BBVA brandsII. Build connections between their media agencies (MindShare, MediaCom, WaveMaker) through business and consumer insights data as well as with business and data vendors III. Lead brands and media campaigns in terms of consumer & business insightsIV. Development & collaboration in local & global White Papers (This Year Next Year, State of Video, etc.)V. Drive results for GroupM’s wide range of local/global clients by connecting consumer with their current touchpoints -
Audience & Consumer Insights Director Latin AmericaNbcuniversal Mar 2016 - May 2018Mexico City Area, MexicoI. Generate business opportunities in terms of Monetization (Ad Sales) & Value (Branding/Programming) for Latin American region (Brazil included)II. Development of the creative idea for the Ad Sales annual event (UpFront) “Las audiencias evolucionan, y mejor aún, se sofistican” (Audiences evolve and better yet, they become sophisticated) which helped to close business in advance in 89%) III. Lead & support of advertising sales and content sponsorships trough audience/consumer insights as well as ad hoc consumer projects for all NBCUniversal category clients IV. Management of research budget and local teams at Latin America levelV. Corporate representation at industry level and as local and international speaker in Communication & Marketing forums -
Audience & Consumer Insights Director Mexico & Central AmericaSony Pictures Television Latin America Sep 2010 - Mar 2016Mexico City Area, MexicoI. Generate insights & business recommendations for Ad Sales, Marketing and Branding areasII. Develop ad hoc audience/consumer insights projects for our clients from Ad Sales as well as for Content & Programming areasIII. Build networks within SPT’s business areas as well as with secondary data sources IV. Hand-in-hand collaboration with Ad Sales clients to optimize their advertising Budget V. Select and direct qualitative & quantitative ad hoc projects on content, consumer insights & branding performance (group sessions, ethnographies, field, anthropology, brand perception) -
Audience & Consumer Insights ConsultantViacom Aug 2009 - Jul 2010Mexico City Metropolitan AreaI. Create opportunities to improve the channel rating going from Music-only genre to Non-scripted Content Channel (recommendations increased rating by 18% in Q1 of 2010 and 30%+ vs LY period).II. Answer a range of business questions, such as to find out what interests them, who influences them, what they think of existing products (Music videos to Reality Shows) or how they feel about branding and/or a new service.III. Establish best practices in data collection, media analysis and research across the organization; recommend tools to improve capabilities. IV. Generate, maintain and improve efficiency of reporting and analyses that inform and guide strategies.V. Provide data and perspective to generate varying models and outcomes regarding audience targeting and business strategies. -
Audience & Consumer Insights DirectorCarat Jan 2001 - Jul 2007Mexico City, MexicoI. Building a deep understanding of consumer insights through attitudinal data (Attitude, Interests, Life style indicators, self-perception). -
Audience & Consumer Insights CoordinatorUm Worldwide Sep 1998 - Dec 1999Mexico City, Mexico
David Garrido Escobar Education Details
Frequently Asked Questions about David Garrido Escobar
What company does David Garrido Escobar work for?
David Garrido Escobar works for A+e Networks Latin America
What is David Garrido Escobar's role at the current company?
David Garrido Escobar's current role is Audience and Consumer Insights Director Latin America.
What is David Garrido Escobar's email address?
David Garrido Escobar's email address is da****@****ido.com
What schools did David Garrido Escobar attend?
David Garrido Escobar attended Centro De Estudios En Ciencias De La Comunicación, A.c..
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