David Garrido Escobar Email & Phone Number

Mexico City, Cdmx, Mx

Cdmx

I. Lead and execute user & market research for A+EN´s Latin America business across key audiences, working with a diverse set of cross-functional and multi-cultural stakeholders II. Collaborate within the regional research and insights team to execute research studies and connect insights across the organizationIII. Manage vendors to execute both quali and quantitative primary research studies as well as explore secondary data sources as neededIV. Deliver insights and influence stakeholders across the organization to drive deeper understanding of key audiences and integration into ad sales business and marketing strategiesV. Work closely with other areas to scale best practices for more efficient operations

Polanco I Sección, Ciudad De México, México

I. Performance Marketing. Estrategy, Planning & Optimization of multimedia plans for Nestlé, Grupo Modelo (ABInBev), Walmart, BBVA brandsII. Build connections between their media agencies (MindShare, MediaCom, WaveMaker) through business and consumer insights data as well as with business and data vendors III. Lead brands and media campaigns in terms of consumer & business insightsIV. Development & collaboration in local & global White Papers (This Year Next Year, State of Video, etc.)V. Drive results for GroupM’s wide range of local/global clients by connecting consumer with their current touchpoints

Mexico City Area, Mexico

I. Generate business opportunities in terms of Monetization (Ad Sales) & Value (Branding/Programming) for Latin American region (Brazil included)II. Development of the creative idea for the Ad Sales annual event (UpFront) “Las audiencias evolucionan, y mejor aún, se sofistican” (Audiences evolve and better yet, they become sophisticated) which helped to close business in advance in 89%) III. Lead & support of advertising sales and content sponsorships trough audience/consumer insights as well as ad hoc consumer projects for all NBCUniversal category clients IV. Management of research budget and local teams at Latin America levelV. Corporate representation at industry level and as local and international speaker in Communication & Marketing forums

Mexico City Area, Mexico

I. Generate insights & business recommendations for Ad Sales, Marketing and Branding areasII. Develop ad hoc audience/consumer insights projects for our clients from Ad Sales as well as for Content & Programming areasIII. Build networks within SPT’s business areas as well as with secondary data sources IV. Hand-in-hand collaboration with Ad Sales clients to optimize their advertising Budget V. Select and direct qualitative & quantitative ad hoc projects on content, consumer insights & branding performance (group sessions, ethnographies, field, anthropology, brand perception)

Mexico City Metropolitan Area

I. Create opportunities to improve the channel rating going from Music-only genre to Non-scripted Content Channel (recommendations increased rating by 18% in Q1 of 2010 and 30%+ vs LY period).II. Answer a range of business questions, such as to find out what interests them, who influences them, what they think of existing products (Music videos to Reality Shows) or how they feel about branding and/or a new service.III. Establish best practices in data collection, media analysis and research across the organization; recommend tools to improve capabilities. IV. Generate, maintain and improve efficiency of reporting and analyses that inform and guide strategies.V. Provide data and perspective to generate varying models and outcomes regarding audience targeting and business strategies.

Mexico City, Mexico

I. Building a deep understanding of consumer insights through attitudinal data (Attitude, Interests, Life style indicators, self-perception).

Mexico City, Mexico