David Gatdula Email & Phone Number

Denver, Co, Us

Berkeley, California, Us

Berkeley, California, Us

Berkeley, California, Us

Broomfield, Co, Us

San Jose, Ca, Us

- Developed relationships at all levels within client digital marketing, optimization, and personalization teams and maintain regular and appropriate communication with customers at all organizational levels, from engineering teams to executives. - Achieved in-depth knowledge and understanding of customers’ business models and digital marketing strategies, advise key customer stakeholders on areas of improvement and focus, and drive customer digital marketing success rooted in the customer’s most important business drivers. - Partnered with customers to understand, gather, and document project-specific business objectives and requirements, user stories, key performance indicators, and other functional and/or technical requirements, and assist as part of a team to deliver against those objectives. - Lead and collaborated within a cross-functional team of architects, customer stakeholders, marketers, data scientists, technical team members, and other subject matter experts, both within the Americas and in other regions of the world, to help design, implement, manage, and run data measurement and analysis, optimization, and personalization solutions and programs. - Designed and created customer, multi-channel, and digital analytics reporting, applying a wide range of analytic and consultative techniques to uncover, highlight, and present potential opportunities. Created clear observations, analysis, recommendations, and conclusions and effectively present and evangelize them with customers. - Provided actionable insights and recommendations to improve business, website and/or marketing program performance. - Effectively balanced multiple simultaneous customer engagements and competing expectations. - Participated in a rigorous Adobe-led Target training to become multi-solution capable, working with clients to identify business strategies implementing, optimizing, reporting, and use of the Adobe Target product.

Bellevue, Washington, Us

Acted as the Product Owner and front-end analytics team lead for a number of digital assets, I led a team delivering powerful visuals, relevant data, and actionable recommendations to key stakeholders and business teams. Working closely with back-end development teams and business units across verticals, I provided subject matter expertise, providing best-in-class analytics and strategy in order to optimize output, workflows, and internal processes.

Mclean, Va, Us

Acted as liaison to the multiple corporate-level business teams, stakeholders, and partners as a primary resource for subject matter expertise in Digital Marketing Analytics, specifically Adobe Analytics. I also led members of multiple business units in Adobe-specific analytical tool integrations across online and offline data, and championing training and knowledge transfer. Focusing on Digital Analytics supporting Digital Paid Media, Social Media, and SEO Performance, I was responsible for advocating marketing channel integrity, data, attribution, and tracking methodology. I championed consistent understanding of data and continued data integrity, while ensuring understandable, actionable, and accessible operational reporting. I was the primary contact for execution of alignment between analytics platforms and delivering insights for better understanding of paid, social, and search engine data. I facilitated the development and execution of marketing channel attribution methods and impact across the business channels.

Dallas, Tx, Us

- Responsible for creating Adobe Reporting Requirements for Business Development teams - Debugging and validating new Adobe Analytics implementations in the data layer and DTM - Develop new metrics and variables for upcoming site features and product launches - UAT and QA testing for debugging and finding tagging defects within the data layer

Responsible for implementing and tracking, reporting, and analyzing performance of e-commerce activity for the Motorcycle Superstore and J&P Cycles websites and online marketing activities, and developing insights and recommendations that lead to the formulation of effective marketing and merchandising strategies. -Provide business insights through website analytics to inform and develop initiatives to improve online marketing and website performance.-Create data driven recommendations for site improvements and conversion optimization.-Lead development of KPI’s, dashboard/reporting and ad hoc analysis designed to monitor and improve digital marketing campaign and website performance.-Analyze data to drive website and online marketing optimization and associated business decisions through detailed analysis of the online behavior of prospects and customers.-Develop, maintain, and deliver weekly & monthly KPIs and ad-hoc reports.-Conduct research on and provide insight into industry/competitive trends using third-party competitive tools.-Ensure that all marketing channels and ad-hoc promotions are tracked, identifying abandonment issues and develop options to improve conversion, and ensure the accuracy of the analytics implementation by validating the data collected.-Analyze paid search channels and create reports to show trends, opportunities, and challenges to paid search and Comparison Shopping Engines.-Utilize database queries and provide cross-database analysis on user segmentation and efficiency.-Collaborate with other facets of the business team for best practices and implementation of tracking codes and strategy.-Responsible for implementation and validation of Adobe Analytics for both websites, as well as ongoing testing and validation as needed.-Extensive use of Adobe-related tools such as Discover (Ad Hoc Analysis), the Data Workbench, Data connectors (Genesis - third party integrations) and all of the Admin console functions and abilities.

Grants Pass, Oregon, Us

- Understand and implement best practices for Web Analysis- Report on key metrics related to the website on a weekly, monthly, and daily basis- Communicate data driven insights on customer behavior- Analyze and report on site traffic, click navigation, search navigation, hero and promotional ads, page performance, shopping behavior, conversion, and other success metrics- Provide analysis and reporting of user behavior for online marketing, email marketing campaigns, social media, and mobile marketing- Utilize database API’s to integrate multiple web applications across the website- Extensive usage of reporting software and tools such as Omniture (Adobe Marketing Cloud) and Google Analytics

Medford, Or, Us

Acted as the first line of technical support for internal staff. Managed and monitored multiple systems, multiple platforms, and multiple applications to ensure company-wide safety, operations, and e-commerce data collection and validation. Provided phone support and assistance through digital correspondence to all levels within the company.

Medford, Or, Us

Facilitated software/hardware installation and troubleshootingCreated and maintained relational databases and Residential List dataProvided network support and repair when neededManaged call center personnel in supporting operational program rotationDirected consultant assistance as neededCreation of company requisition forms and documentationUtilized Adobe Photoshop for marketing material creation and personnel identification