Oversee the global email communication strategy for the B2B and B2C audiences including creation, testing, deployment, and results analyzation for the LoopNet brand.Expanding LoopNet’s email channel into new international markets.Improving and updating LoopNet’s marketing automation tool functionality and deployment.Trained and manage another direct report and continue to mentor other email marketers across the 12 CoStar Group brands.

Fostered strong cross-team relationships & collaborated across 8 departments to spearhead global email campaigns, resulting in a unique open rate uplift from 38% to 42%; and unique email opens spike from 700K to 2.8M.Launched innovative email campaigns, driving 157% YOY growth in unique clicks to 230K and a 3.8% average click-through rate.Trained and manage a direct report, and mentor other email marketers across the 12 CoStar Group brands.

Oversee the email communication strategy for the B2B and B2C audiences including creation, testing, deployment, and results analyzation of 100 MM annual emails for the LoopNet brand and CoStar brand.Increased LoopNet’s click-through-rate by 30% and CoStar's click-through-rate by 36% over a two year period through A/B and multivariate testing in Salesforce Marketing Cloud (SFMC).Composed campaign and creative briefs, then delegated tasks to teammates and design agency to deploy the multiple campaigns on time. Consulted the other CoStar Group brands (Apartments.com, CityFeet.com, Showcase.com & BizBuySell.com) in updating and standardizing their own email channel.Trained new teammates on how to use SFMC and Pardot and have continued to mentor them.Current Project: - Establishing LoopNet’s new Pardot instance and developing automated campaigns in Pardot Engagement Studio.

Developed and implemented the standardization and process on how an Email Campaign is requested, executed, and analyzed.Consulted, instructed, and provided support to cross functional teams in the North America (NA) and Asia Pacific (APAC) markets, on how to deploy their own ad-hoc email marketing campaigns within Marketo.Designed creative assets, developed email templates and composed documentation, so that they can be self-sufficient.Spearheaded and developed a variety of successful global marketing campaigns. Such as the Automated Lead Nurturing Campaigns in Marketo for the NA & APAC markets- Welcome Series, Re-Engagement, Up-selling, and Notification CampaignsEstablished and optimized key traffic and revenue metrics including CTR, open rates, incremental revenue lift, engagement and retention through targeted segmentation and SQL queries.Marketo Certified Experthttp://www.tesla.com

Developed, managed and executed global email marketing campaigns via marketing automation platform: Responsys Monitored health and optimized the segmentation of Blurb’s marketable database. Ran weekly Responsys Email Analysis Reports and provided effective feedback and solutions to improve future campaigns’ unique open rates and unique click-through rates. Developed and implemented new campaign processes and templates that optimized efficiency and speed of the campaign production life-cycle.Developed a six-month email marketing campaign strategy for North America, Europe, and Australia markets.

End-to-End ownership of the email channel Developed email marketing strategies for marketing teams and cross-departmental groups in North America, South America, Europe, and Australia, Developed and implemented new campaign processes and templates that optimized efficiency and speed of our campaign production life-cycle.Designed and developed responsive HTML emails templates, and landing pages with forms. Along with developing segmentation lists, QA testing, and scheduling campaign deployments. Managed and executed global email marketing campaigns via marketing automation platform: Eloqua. Ran weekly and monthly Eloqua Email Analysis Reports and provided effective feedback and solutions to improve future campaigns’ unique open rates and unique click-through rates. http://www.ventyx.com

Formerly called Adaptive PlanningManaged and executed global email distribution and marketing campaigns via marketing automation platform (Eloqua).Designed and developed responsive HTML email and landing pages, developed segmentation lists and QA testing.Managed marketing workflows and coordinate with marketing teams to ensure that email campaigns meet deadlines and corporate standards/requirements.Employed a consistent best-practice approach to overall client communication, including marketing content and strategy, and providing effective feedback and solution.Applied a pro-active approach on execution, processes and daily maintenance. And work closely with the marketing teams and cross-departmental groups.http://www.adaptiveplanning.com/Eloqua’s 2013 Markie Winner - Event Nirvana http://markies.eloqua.com/markie_category/event-nirvana/

Responsibilities included the ownership of the design, development, and testing of the global email marketing campaigns for Trion Worlds’ five brands: RIFT, Defiance, End of Nations, Warface, and Arche Age.Managed at least four email campaigns on a weekly basis, that had strict deadlines and quick life-cycles.Managed and mentored a junior email developer that assisted me with the work flow.Collaborated with cross-department team, external agencies and the Syfy Chanel’s brand team for the TV show, Defiance. Developed dynamic, promotional, and transactional emails that included AMPscript programming.My last project was modifying the email templates in Exact Target, to become responsive (mobile friendly) emails.

Along with the front-end development and maintenance to Virgin America's website, I managed and collaborate with the Marketing's Brand, Creative, Partner and CRM teams in developing dynamic, transactional, promotional, and informational Email Marketing Campaigns.http://virginamerica.com/

Developed and maintain Kaboodle’s website using their proprietary CMS, Eclipse CVS, XHTML, CSS, JavaScript, JQuery and developing their HTML marketing emails.

Develop and maintain the School of Law’s website using Ektron-CMS400.net, XML, XSLT, XHTML, CSS, JavaScript and JQuery. As well as designed and developed their emails newsletter campaigns.http://www.usfca.edu/law/

Took Photoshop mockups and converted them into standards-compliant, cross-browser compatible landing pages and html emails using XHTML, PHP, CSS, JavaScript, JQuery, and XML.http://www.trxtraining.com/