I manage multiple product categories and the promotional programs for the iconic brands that are distributed nationally by our partners. I have done this as part of the external distribution firm and as part of the internal team at The Walt Disney Company. I now balance management of the assigned categories and shared promotional programs to ensure the external partners and distributors hit the contractual targets.I have a depth of experience managing multiple categories at the same time with some of the most stringent brand standards. My experience includes putting those physical consumer goods in the stores with the right merchandising as well as validating the performance of the online marketing. In each capacity, I serve as the champion of the consumer and work cross-functionally to align the people and resources in competitive and high growth segments to achieve results. It is my commitment to excellence and my data-driven approach to engage people in the vision that has enabled me to effectively manage categories through periods of rapid change.Some of my results include:• National Category Management - takes idea to execution while working across the product lifecycle to champion maximize market share for the category in competitive segments across all channels. (Categories Managed: entertainment products, technology, and consumer goods)• Strategic Channel Development - applies customer insights and analytics to identify trends, builds the strategies, and manages the relationships with key partners including Grocery (Wal-Mart, Meijer, Target), Retail, and Streaming Platforms.• Profitable Product Positioning – analyzes complex data and contractual requirements, realigns the assortment, coordinates the strategic placement of products across channels, and enforced the advertising strategies to maximize revenues.• Customer-Obsessed: champions the customer (B2B and B2C) across the category while partnering internally and externally to hold people accountable to the priorities for high-profile initiatives through periods of rapid change.Capabilities:Category ManagementBrand DevelopmentMarketing Project Management MerchandisingPartner ProgramsSales EnablementProduct Marketing