David Collette Email & Phone Number

Los Angeles Metropolitan Area

I manage the assigned categories across all channels with ownership of the programs ensuring compliance with the contractual requirements for the promotions, merchandising, and advertising of consumer goods.The focus in this capacity is to manage the marketing and advertising compliance for content products across all distribution channels including retail, eCommerce, retail, and streaming. I do this by designing and managing processes that achieve high level business objectives for the enterprise and partners. I also connect the geographically dispersed teams through strategic communications to align and engage people. My ability to pivot seamlessly between the accounting data and consumer insights enables me to maximize the success of the categories.Achievements in this role include:• Lead 13 direct and indirect reports in the operations of the national marketing operations programs.• Own the relationships with distributors and retail partners to manage advertising and marketing programs.• Collaborated with legal and technology to design, launch, and manage the enterprise reporting tool that enabled real-time reporting capabilities for marketing programs across all channels.• Improved processes for the tracking and transparency in advertising and marketing operations up and across the channels with high volumes of data and shopper insights including digital storefronts.• Unlocked revenue opportunities with excellent interpersonal skills that builds key relationships to engage people in the data and process changes needed to meet key milestones for competitive segments.

Greater Los Angeles, California, United States

I took on additional responsibilities as the Trade Fund Manager for all brands in The Walt Disney Company portfolio. In this capacity, I manage the teams that process, track, and maximize the shared promotional programs for the iconic brands in eCommerce, Retail, and Digital channels. I do this as the key link between accounting, legal, operations, and the external partners to manage the compliance with the complex, national partnerships.I serve to identify the gaps in the brand activations and to present them to senior executives while also enforcing the contractual obligations to hit the required targets. I proactively maximize the opportunities in changing markets with my depth of industry and channel knowledge. I also leverage my mastery of the business drivers and customer insights to manage these key advertising programs.Results in this capacity include:• Own the multi-million dollar annual spend for the publicly traded company for the assigned segments.• Lead the team through the monitoring and enforcement of the advertising promotional program that is administered by channel partners to driveshared growth.• Prepare and present reports to senior leadership on sales trends, channel performance, and returns.• Achieve aligned goals in collaboration with channel partners while enforcing brand standards and expectations of iconic brands in highly regulatedsegments.

Greater Los Angeles Area

As the Assortment Planning Manager, I managed the product mix and allocation at retail, using key sales performance metrics analysis to drive sales and increase revenue. I also communicated the consumer product needs to our retail partners to educate and engage them in the opportunities.A few wins during this time were:• Planned and executed all product assortment and placements for assigned retail accounts.• Maximized retail placement and profitability through extensive sales analysis and strategic thinking.• Served as the expert in the brand standards while identifying creative tactics to maintain market share.

Greater Los Angeles Area

I was promoted into the role of Brand Manager for the marketing and advertising services firm serving consumer products goods clients. During this time, I managed the brands and national client relationships in the retail distribution channels. I owned the financial outcomes of my assigned brands and channels with accountability to the leadership and the globally recognized client. My strong financial acumen and ability to apply market insights led to my continued success as the manager of the assigned brands.Achievements during this time were:• Learned the changing product catalog and positioned the solutions effectively.• Managed multiple projects to improve the service delivery and profitability for the key brands.• Collaborated cross-functionally to align the manufacturer, distributor, and service teams to ensure quality customer experiences that createdbrand advocates.• Optimized margins for the consumer goods through strategic thinking and tactical leadership of the marketing and advertising services for theassigned brands.

Greater Los Angeles Area

Greater Los Angeles Area

Greater Los Angeles, California, United States