Senior Product Manager
CurrentLed the B2B go-to-market strategy for our clinical trials product, deployed to Big Pharma companies focused on drug discovery.Collaborated with Engineering, Data Scienc, Design, and Clinical teams to create mobile solutions supported by AI that increased patient physical activity and improved retention over 12mo.Conducted market analysis and collaborated with C-level executives to establish clear strategic pillars and a product roadmap, aligned with the company's quarterly goals, to enhance our clinical trials product for pharmaceutical drug discovery.Defined new product messaging and pricing in collaboration with the commercial team.----The problem we solve: Many clinical trials conducted for neurological or rare diseases often end in failure. Why is that?➡️ These diseases are complex with ever-changing symptoms, subjective or inconsistent assessments are used, and user engagement with the purpose is sometimes lacking.So it’s a data and engagement problem, right?➡️ To address these challenges, we have developed a groundbreaking platform that revolutionizes the way studies and clinical trials are conducted.➡️ It reduces costs and provides accurate data for pharmaceutical companies, promoting better understanding and potential development of new therapies.➡️ It provides users with personalized exercises for their specific disease, conveniently done at home. Fosters their active participation and satisfaction, while contributing to potential advancements in science.➡️ The challenges are multiple, encompassing strategy, communication, regulation, patient safety, data security, and the nurturing of an innovative culture with an amazing team!All towards a brighter future where health and well-being can flourish.SaMD, ISO 13485, IEC 62304, ISO 14971