David Ghiraldini Email & Phone Number

Park Ridge, NJ, US

New Jersey, United States

www.Rapidservice.com

Park Ridge, New Jersey

Independent Advisor providing Marketing consulting and advisory services to the SMB Market. Specialties include Brand Marketing, Digital Media and Advertising Technology.I also provide Photo Technology Solutions to Businesses and Families. Addressing the needs of nearly every person or business who is taking and using pictures, Picsorting offers a suite of.

• Manage a team of Account Executives, selling Display, Search, Video, and Mobile media as well as Research and Analytic solutions
• Recipient of the Yahoo! Sales Platinum Award, which recognizes Sales achievements and contributions to the organization outside of ad revenue. Less than 10% of Account Executives receive this reward on an annual basis
• Contributing architect of Yahoo’s Audience Based Selling Strategy and moved substantial dollars - $10MM+ - from TV to Yahoo! in 2007
• Grew revenue against Consumer Electronics list by 174% in 2007 vs. 2006
• Responsible for the Retail and Consumer Electronic categories and have consistently overachieved Sales targets
• Completed several third party training courses offered by Yahoo! to enhance consultative selling and presentation capabilities

• Managed, hired and trained a staff of 12 which included Sales, Ad Operations, and Production. Educated Broadcast Sales staff of 100+ people on next generation advertising opportunities
• Developed strategic plan designed to establish CBS Network Sales as a formidable leader in new media advertising opportunities when the industry was dominated by the portals.
• Restored division that lost $16.5 million in 2000 to profitability in 2002 in a unfavorable interactive climate
• Increased revenues 190% from 2001 to 2004
• Secured first time, innovative Broadband and Interactive TV deals with Fortune 10 Advertisers. These included seven figure media deals utilizing web properties that were delivering less than 5 million unique users per.
• Successfully integrated New Media Sales into the Broadcast Television Upfront

• Responsible for approval of all sales deals for 75 person staff in 6 national sales offices, in an organization that billed over $200 million in advertising revenue in 2000
• Led Excite@Home through an upfront process, the first portal to take on such an initiative. Contracted $15 million in new business, and secured CPM increases in a declining internet advertising market
• Promoted from Southeast Account Executive to National Director of Sales
• Secured a $5 Million media deal across 6 Months with a venture backed start-up. Although not uncommon at the time, we secured 100% of this companies allocated media budget and provided them the launching pad for an.

New York, NY

• Managed the largest account list in the country with annual billing responsibilities of over $300 million
• Participated in 2 Upfront seasons and was on a team that negotiated over $1 Billion in media over a multiple week timeline
• Promoted from Daytime (Daypart) Account Executive to News/Late Night after 1 year
• Promoted from News/Late Night (Daypart) to Primetime after 2 years and was the youngest person to achieve this level of responsibility
• Account management for key clients during the 1998 Winter Olympics in Nagano, Japan. Attended games with C-Level clients and agency representatives.