David Giacomini Email & Phone Number

Austin, Texas, US

• Led transformation from an agency-dependent model to an agile in-house marketing team, driving significant growth. Focused on scaling global operations, optimizing digital channels, and aligning marketing with revenue.
• Growth Acceleration: Scaled in-house operations, reducing costs and increasing pipeline growth by 40% annually.
• Demand Generation: Doubled qualified lead generation by integrating B2C ROAS with B2B ABM strategies.
• Global Expansion: Enhanced brand visibility and growth through global marketing channel expansion and localization.
• Leadership: Recruited and built a best-in-class growth marketing team from scratch that includes paid media, SEO, community and web operations.
• Sales Enablement: Streamlined sales processes, boosting conversion rates and revenue.

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Austin, Texas, US

• Drove significant revenue growth by expanding digital channels and optimizing customer engagement through data-driven strategies. Managed a $30M marketing budget.
• Revenue Growth: Achieved 20% YoY growth in lead volume.
• Cost Efficiency: Reduced CAC by 33% through optimized paid media strategies.
• Sales Optimization: Improved lead-to-opportunity conversion rates by 30%.

Medley, FL, US

• Led marketing, branding, and channel expansion for a $200M e-commerce business, driving customer acquisition and retention. Managed marketing P&L of $36 million.
• Marketing Optimization: Improved ROAS by over 20% through optimization strategies.
• Revenue Expansion: Generated $15M in incremental revenue by launching a direct mail channel and loyalty program.
• Team Leadership: Built a customer-centric marketing team with a growth mindset that included leading marketing, sales and customer service.

Delray Beach, FL, US

• Revitalized a premium consumer brand, reversing years of revenue decline through brand repositioning and product innovation. Promoted to CEO role.
• Revenue Turnaround: Drove record-breaking sales through new and innovative product development and channel expansion.
• Brand Revitalization: Defined new brand positioning and product development strategy increasing engagement and loyalty.
• Product Innovation Growth: Revitalized our product development strategy to better align to trends and developed numerous best-selling products that aligned with a digital lifestyle.
• Morale Improvement: As the new CEO, I took over an organization facing low morale due to years of layoffs and 15 years of revenue decline. I revitalized the team by implementing cost-effective benefits, introducing a.

Delray Beach, FL, US

Delray Beach, FL, US

• Turned around a PE-backed eCommerce business in the beauty and haircare industry, driving revenue growth and returning the company to profitability as well as significantly improving the company reputation within the.
• Revenue Growth: Achieved double-digit revenue growth and restored profitability within 12 months.
• Product Innovation Growth: Rapidly developed numerous innovative haircare products including hardgoods and wet goods with a good/better/best brand strategy.
• Channel Expansion: Launched Amazon FBA and influencer marketing to boost visibility.

Cincinnati, Ohio, US

• Directed marketing and e-commerce for a $100M multi-channel retailer, focusing on profitability through customer segmentation and digital growth.
• Profit Improvement: Boosted EBITDA by over 20% reversing years of losses.
• Digital Growth: Expanded e-commerce channels, driving online sales.

Cheyenne, WY, US

• Reported directly to the CEO of a $300M multi-channel retailer, managing a $25M marketing budget, a 60-person team, and a 50M catalog circulation across nine sub-brands. Developed statistical models to optimize.
• Consolidated data warehouses to enhance segmentation and identify high-LTV customer segments.
• Reduced circulation by over 20% while achieving double-digit revenue growth through advanced modeling.
• Improved marketing efficiency by enhancing cross-channel attribution and increasing investment in online channels.

Medford, OR, US

• CRM, LTV & B2BI returned to Harry & David where I focused on overall CRM and customer lifecycle management. In addition to the consumer facing business, I also managed the several hundred seat call center and the.
• Reorganized the corporate sales team- brought sales reps in-house, designed new compensation plan, improved decision processes and as a result doubled revenue from $25M to $50M in a single year.
• Hired and developed multi-channel CRM team
• Developed integrated marketing plan to include comprehensive brand contacts including call center training, packaging, catalog, website, package inserts, outbound telemarketing and corporate sales.

Santa Clara, California, US

• Joined Intel's Consumer Products Group to focus on photo sharing technology. Made significant strides in scaling the core product, forming strategic partnerships with Kodak and iPrint, and introducing e-commerce.
• Proposed and led the introduction of e-commerce in partnership with iPrint, with revenue surpassing ad revenue within 60 days.
• Led the product team on site enhancements and usability improvements; received Intel's internal award for best Product Requirements Document.
• Managed an external creative agency with an annual budget of $6 million.
• Optimized agency strategy by separating strategic and production work, doubling creative output and reducing overall agency spend by 20%.

Medford, OR, US

BUILT AND LED E-COMMERCE TEAM THROUGH RAPID GROWTHI developed the e-commerce business plan for Harry and David, Jackson & Perkins and Northwest Express. I was then hired on to implement the plan. We built a world class e-commerce organization and ramped up to several dozen employees and revenue from a few hundred thousand to $25 million in a period of two.

M.S., Integrated Marketing Communications - Direct Marketing

B.S., Marketing