David Giacomini Email & Phone Number

Austin, Texas, Us

Led transformation from an agency-dependent model to an agile in-house marketing team, driving significant growth. Focused on scaling global operations, optimizing digital channels, and aligning marketing with revenue goals. Company revenue of $350 million and I manage P&L of $10 million.• Growth Acceleration: Scaled in-house operations, reducing costs and increasing pipeline growth by 40% annually.• Demand Generation: Doubled qualified lead generation by integrating B2C ROAS with B2B ABM strategies.• Global Expansion: Enhanced brand visibility and growth through global marketing channel expansion and localization.• Leadership: Recruited and built a best-in-class growth marketing team from scratch that includes paid media, SEO, community and web operations.• Sales Enablement: Streamlined sales processes, boosting conversion rates and revenue.

What do you get when you combine a passion for AI, a career focused on customer-centric marketing, and over a decade of experience managing support organizations in Manila? You create ChatRep.ChatRep is an AI-powered customer and prospect engagement platform, uniquely supported by human experts for ongoing bot training, fine-tuning, and seamless chat escalation when needed. We provide businesses with a scalable, efficient way to enhance their customer interactions, combining the strengths of AI with the irreplaceable human touch.

Austin, Texas, Us

Drove significant revenue growth by expanding digital channels and optimizing customer engagement through data-driven strategies. Managed a $30M marketing budget.• Revenue Growth: Achieved 20% YoY growth in lead volume.• Cost Efficiency: Reduced CAC by 33% through optimized paid media strategies.• Sales Optimization: Improved lead-to-opportunity conversion rates by 30%.

Medley, Fl, Us

Led marketing, branding, and channel expansion for a $200M e-commerce business, driving customer acquisition and retention. Managed marketing P&L of $36 million.• Marketing Optimization: Improved ROAS by over 20% through optimization strategies.• Revenue Expansion: Generated $15M in incremental revenue by launching a direct mail channel and loyalty program.• Team Leadership: Built a customer-centric marketing team with a growth mindset that included leading marketing, sales and customer service.

Delray Beach, Fl, Us

Revitalized a premium consumer brand, reversing years of revenue decline through brand repositioning and product innovation. Promoted to CEO role.• Revenue Turnaround: Drove record-breaking sales through new and innovative product development and channel expansion.• Brand Revitalization: Defined new brand positioning and product development strategy increasing engagement and loyalty.• Product Innovation Growth: Revitalized our product development strategy to better align to trends and developed numerous best-selling products that aligned with a digital lifestyle.• Morale Improvement: As the new CEO, I took over an organization facing low morale due to years of layoffs and 15 years of revenue decline. I revitalized the team by implementing cost-effective benefits, introducing a bottom-up bonus program, and reigniting a belief in the possibility of growth and achieving positive growth once again.

Delray Beach, Fl, Us

Delray Beach, Fl, Us

Turned around a PE-backed eCommerce business in the beauty and haircare industry, driving revenue growth and returning the company to profitability as well as significantly improving the company reputation within the beauty and haircare industry. Promoted to CEO role.• Revenue Growth: Achieved double-digit revenue growth and restored profitability within 12 months.• Product Innovation Growth: Rapidly developed numerous innovative haircare products including hardgoods and wet goods with a good/better/best brand strategy.• Channel Expansion: Launched Amazon FBA and influencer marketing to boost visibility.

Cincinnati, Ohio, Us

Directed marketing and e-commerce for a $100M multi-channel retailer, focusing on profitability through customer segmentation and digital growth.• Profit Improvement: Boosted EBITDA by over 20% reversing years of losses.• Digital Growth: Expanded e-commerce channels, driving online sales.

Cheyenne, Wy, Us

Reported directly to the CEO of a $300M multi-channel retailer, managing a $25M marketing budget, a 60-person team, and a 50M catalog circulation across nine sub-brands. Developed statistical models to optimize customer segmentation and reduce reliance on traditional marketing channels. Managed creative teams of photographers, stylists, and designers, and expanded global reach by localizing content in Mandarin, Japanese, Spanish, and French.• Consolidated data warehouses to enhance segmentation and identify high-LTV customer segments.• Reduced circulation by over 20% while achieving double-digit revenue growth through advanced modeling.• Improved marketing efficiency by enhancing cross-channel attribution and increasing investment in online channels.

Medford, Or, Us

CRM, LTV & B2BI returned to Harry & David where I focused on overall CRM and customer lifecycle management. In addition to the consumer facing business, I also managed the several hundred seat call center and the corporate sales division.• Reorganized the corporate sales team- brought sales reps in-house, designed new compensation plan, improved decision processes and as a result doubled revenue from $25M to $50M in a single year.• Hired and developed multi-channel CRM team• Developed integrated marketing plan to include comprehensive brand contacts including call center training, packaging, catalog, website, package inserts, outbound telemarketing and corporate sales.

Santa Clara, California, Us

Joined Intel's Consumer Products Group to focus on photo sharing technology. Made significant strides in scaling the core product, forming strategic partnerships with Kodak and iPrint, and introducing e-commerce revenue streams. Despite these successes, Intel later shut down the group to refocus on its core business.• Proposed and led the introduction of e-commerce in partnership with iPrint, with revenue surpassing ad revenue within 60 days.• Led the product team on site enhancements and usability improvements; received Intel's internal award for best Product Requirements Document.• Managed an external creative agency with an annual budget of $6 million.• Optimized agency strategy by separating strategic and production work, doubling creative output and reducing overall agency spend by 20%.

Medford, Or, Us

BUILT AND LED E-COMMERCE TEAM THROUGH RAPID GROWTHI developed the e-commerce business plan for Harry and David, Jackson & Perkins and Northwest Express. I was then hired on to implement the plan. We built a world class e-commerce organization and ramped up to several dozen employees and revenue from a few hundred thousand to $25 million in a period of two years. The division continued to grow to become a $100M division within five years. Reporting directly to the President, I was fortunate to have the opportunity to build and develop an enterprise level e-commerce organization at the start of my career.

M.S., Integrated Marketing Communications - Direct Marketing

B.S., Marketing