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Brand strategist and advertising specialist who leads client partnerships in the positioning, planning, ideation, execution and implementation of fully branded, fully integrated communication programs designed to deliver short term sales and long term brand growth. Partnership process includes; Brand Audit, Diagnosis, Recommendation and Execution. Drives and directs creation of differentiated and relevant brand identity and messaging platforms including digital and social, interactive media.Experience includes: Consumer, Trade, B to B. Categories: CPG, Luxury Lifestyle Brands, Telecom, Travel, Finance, Toys/Game, Restaurant.Specialties: Creative, strategically grounded team leader with specialty for solving Brand identity and relevancy issues. Brand image specialist who helps humanize a brand's essence, personality and voice, building stronger relationships by creating more powerful touch points of brand engagement including; name, logo, packaging, merchandising, web and social media, advertising and promotions.
Gillies Brand Communications, Llc
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Founder And PresidentGillies Brand Communications, Llc Oct 2009 - PresentGreater New York City AreaLeads strategic development and day-to-day management of fully branded, fully-integrated communication programs, including: Brand and Portfolio Architecture, Brand ID, Vision, Mission, Positioning, Image, Messaging, Creative Execution (Copy, Art, Design), Print, Web, Digital, Social Media, Influencer/Blogger Campaigns and Content, Promotions (Contests, Sweeps, Endorsements). Current and Former Clients include:• Beechnut/Hero Fruit Spreads/Euro-American Brands (2016 and 2017)• The French American Academy (2009-2017)• GFI Group, Global Brokerage and Trade Execution (2009-2011)• Smith Design (Q1 and Q2, 2014)• 1-800-JR Cigar (2013 -2014)• MME Advertising: Denihan Hospitality Portfolio: Affinia Hotels, The Benjamin, James Hotels, The Surrey, Independent Hotel Group - Day-to-day, Account management support (Q2, Q3, 2014)• General Cigar/Swedish Match (2009-2010)• The Allendale Community for Senior Living (2012-2016)
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Senior Group DirectorBrand Connections May 2015 - May 2016Directed development and management of B2B and B2C advertising, websites, social media, community management, brand messaging and content for these clients:• Sensient Food Colors, leading natural food color provider to food and beverage industries• Altadis U.S.A., luxury premium cigar brands; Montecristo, Romeo y Julieta and H. Upman• MAD Reach, Mobile Advertising Retailer Locator and Display App connecting retailers with consumers -
Sr. Vice President Account DirectorMgl Advertising, Nyc Feb 1998 - Sep 2009Greater New York City AreaAccount Lead directing branding, positioning, advertising creative strategy, execution, production, media planning and buying, package design, trade shows, in-store, promotion, activations and events, and, overall brand marketing for these clients:• General Cigar Co, maker of Macanudo, Punch, Cohiba, Partagas, Hoyo, La Gloria Cubana • SV Supreme “Silk” Vodka, new super-premium vodka from leading vodka Russian supplier• The Oyster Bar restaurant at Grand Central, N.Y.
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Account DirectorFoote, Cone & Belding Feb 1995 - Feb 1998New York, New YorkLed brand audits, perceptual mapping, positioning, campaign development and execution for these clients:• Nabisco• AT&T• Jamaica Tourist Board -
Account SupervisorMccaffery & Ratner (Later Mgl) Advertising 1994 - 1995Reported directly to Partners: CEO and Chief Creative Director and managed branding, advertising strategy, creative, consumer and trade media, on-premise merchandising and promotion for these clients: • General Cigar Co: Macanudo, Punch, Cohiba, Partagas, Hoyo de Monterrey and, Club Macanudo• Kings Supermarkets• Hilton Golf Resorts
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Account SupervisorKaprielian O'Leary Advertising 1993 - 1994
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Account SupervisorAvrett Free Ginsberg 1991 - 1993 -
President And FounderGillies Marketing And Design, Ltd. 1991 - 1992Invented, designed and trademarked a family game ultimately named Azuma. Negotiated and sold U.S. and Intl. license to Hasbro/Parker Bros.Sold approximately 100,000 units.
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Director Of MarketingThe Games Gang, Ltd (Div. Of Western Publishing) 1988 - 1991
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Product ManagerMilton Bradley Company (Division Of Hasbro, Inc.) 1987 - 1988
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Frequently Asked Questions about David Gillies
What company does David Gillies work for?
David Gillies works for Gillies Brand Communications, Llc
What is David Gillies's role at the current company?
David Gillies's current role is Creative Strategist, Director of Brand Communication.
What is David Gillies's email address?
David Gillies's email address is da****@****sco.com
What are some of David Gillies's interests?
David Gillies has interest in Education, Arts And Culture.
What skills is David Gillies known for?
David Gillies has skills like Advertising, Marketing, Brand Management, Strategy, Integrated Marketing, Social Media, Logo Design, Brand Development, Marketing Strategy, Market Planning, Marketing Communications, Creative Direction.
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David Gillies
San Francisco, Ca6dorja.com, bigcommerce.com, brandscreen.com, fairfaxmedia.com.au, salesforce.com, salesforce.com3 +612800XXXXX
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David Gillies
New York, Ny2yahoo.com, bnymellon.com2 +121281XXXXX
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2consulmed.com, consulmed.com9 +180140XXXXX
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