David Ginsberg Email & Phone Number

Fremont, Ca, Us

Returned to Sonic in 2010 after a 5-year tour at Silicon Valley Startups. Sonic is an Electronics Manufacturing Service (EMS) founded, owned and managed by engineers with a passionate understanding of technology, tactical planning, rapid execution and strategic problem solving. Perhaps the single largest contract electronics factory in the western USA, we are capable of random loading any quantity on any line from 10 piece engineering builds to business & consumer volumes at scale. 20+ years of success in competition with global manufacturing. Stellar data-accuracy and fully-automated processes that currently procure over 65 million parts per year for delivery in under 6 days (median). Over 100 Silicon Valley OEMs ranging from startups to the "Top 10" choose Sonic as their manufacturing and supply chain partner.

Fremont, Ca, Us

Joined one year after startup in this privately-funded mid-tier contract electronics manufacturer. Responsible for arhcitecting all supply chain processes. Successfully created a high-level of supplier commitment and responsiveness with negligible returns or liability. Selected the corporate ERP system and implemented it fully in under 60 days. Created a self-correcting database and laid the foundation of what would later become the first Digital Supply Chain in the electronics industry starting 2016.

Calabasas, Ca, Us

Ixia/Net Optics: Provider of Intelligent Access and Monitoring Architecture solutions, delivering real-time IT visibility, monitoring and control. Internal Lean Manufacturing supported by outsourced EMS and direct procurement. Sales and Operations Planning (S&OP) from business forecasting through backlog commitment. NPI, Product mix analysis and lifecycle transitions,

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Optical Transport, including leading-edge 40G and 100G product development. NPI, internal production and outsourced EMS. VC funding suspended during the telco meltdown.

San Jose, Ca, Us

Oclaro/Opnext/Stratalight: NPI, internal production and outsourced EMS. Direct customer support of strategic accounts. Acquired pre-IPO by Opnext.

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Extensive negotiations of forward pricing in support of NPI product margins and end-customer proposals. Development of “what-if” cash and supply simulations in support of major business deals. Selected and implemented ERP system in less than 60 days.

San Jose, Ca, Us

Cisco/Sentient Networks: Developed the industry's highest density ATM Circuit Emulation Service (CES) Gateway. Selected strategic suppliers and created state-of-the-art business models utilizing highly integrated data systems, cost-plus relationships and a focus on minimal liability. Implemented component strategies that ensured a shortage-free manufacturing process. Selected the corporate ERP system and implemented it fully in under 60 days. Acquired by Cisco.

Kista, Stockholm, Se

Ericsson/Marconi/GEC/FORE Systems/Alantec: Built intelligent switching hubs for Ethernet, FDDI and ATM local area networks. Managed sales growth rates over 120% per year, never missing a quarter. Winner of President’s Circle Award for contributions. Managed the objectives for going public; and the follow-on sale of Alantec to FORE Systems for $768M in the 7th largest deal in the Silicon Valley at the time.

Austin, Texas, Us

Flex/Dovatron/MQA/Stanford Telecom: Developed advanced digital telecommunications, microwave design for manufacture of earth stations, and building anti-jam equipment for most critical defense communications. Program Manager promoted from Planning Manager. Three-time winner of the company's Outstanding Performance Award. Publicly traded company. Author of the business plan that lead to the creation of the separate and profitable MQA division (EMS) which was later resold to Flex/Dovatron.

Master Of Business Administration (M.B.A.), Marketing, Economics, Finance And Accounting

Bachelor'S Degree, Political Science: Law, Society, History, Culture, And Psychology