David Gitow Email & Phone Number

Leads senior level business development and digital strategy engagements that identify revenue growth and product development opportunities, new customer acquisition and retention strategies, and organizational change recommendations for digital transformation. Clients include Bonnier Publishing, Moz Group – leading B2B organic search SAAS business, 16 month Interim CMO role for a leading Health and Fitness DTC company-oversaw acquisition, retention, Amazon, and marketing staff.VALUE CONTRIBUTIONFor Healthy Back Institute..16 month Interim CMO position for a leading Health and Wellness DTC company. Oversaw all customer acquisition and retention, customer analytics, reporting, e-commerce, Amazon sales, customer service and competitive analysis. For Bonnier Publishing... Fractional Marketing lead. Developed business plan and strategies to increase customer revenue by over 60%. The strategic plan focused on improving digital outcomes to enhance performance marketing effectiveness and website personalization resulting in an increase in new customer conversions. In addition, developed and implemented new pricing strategies and a plan to increase CRM productivity. Recommended organizational strategies and alignment to achieve plan.For Subway...Interim Digital Marketing role overseeing CRM, website, and loyalty on a strategic and tactical level. For Moz Group... generated a growth plan for the B2B business unit to deliver a 6X multi-million dollar increase in sales through a significant increase in product development, pricing rationalization, and marketing investment. Plan included an organizational alignment to support growth.SKILLS APPLIEDProduct Development | B2B Marketing | Sales + Business Strategy | Start-ups | New Customer Acquisition + Retention | Data-driven Customer Segmentation Strategies + Ecommerce Integrations | Digital eCRM + CRM | International Marketing | Website Merchandising | Brand Marketing Strategy | Revenue Acceleration

Columbus, Ohio, Us

Full P&L responsibility ($100MM +) for Highlights’ direct-to-consumer businesses: four magazines, eight subscription box product lines and individual and bundled products. Directs all traditional marketing activities (direct mail, TV, print, telemarketing) as well as e-commerce activities including website, email and all paid, performance-based digital marketing efforts.VALUE CONTRIBUTION• Directed 31% revenue and 20% profit growth over last four years for direct-to-consumer businesses• Quadrupled digital New Customer Acquisition ($11MM) generating strong growth in recurring revenue in subscription businesses• Grew sales on Amazon by an 8X factor resulting in $10M revenue growth• Generated $6M in incremental revenue by accelerating go-to-market launch of several new product lines requiring buy-in from Editorial partnersSKILLS APPLIEDFull P&L | Omni-channel | E-commerce | Amazon.com Sales Strategies | CRM + eCRM Strategy + Execution | Recurring Subscription Revenue | New Product Development | Incremental Revenue-generating Merchandising | KPI Performance Benchmarking | New Customer Acquisition, Retention + Detailed Cost Metrics

Directed all domestic and international marketing, website presentation, and promotions for this multi-national ecommerce retailer of luxury products. Oversaw all customer acquisition efforts including search, retargeting, affiliate program, comparison-shopping and all CRM and eCRM in the U.S. and International markets. Increased revenue by integrating data-driven customer segmentation merchandising tools into the ecommerce platform.VALUE CONTRIBUTION• Lowered customer acquisition costs by centralizing search, retargeting, affiliate program, comparison-shopping and all CRM efforts across the U.S. and International markets• Increased revenue by Integrated data-driven customer segmentation merchandising tools into website SKILLS APPLIEDNew Customer Acquisition + Retention | Data-driven Customer Segmentation Strategies + Ecommerce Integrations | Digital eCRM + CRM | International Marketing | Website Merchandising | Brand Marketing Strategy | Revenue Acceleration

New York, Ny, Us

Responsible for all direct to consumer, performance based digital marketing efforts for Hearst's extensive family of newspapers. Directed subscription acquisition and retention strategy, CRM, productdevelopment , pricing and offers, email strategy, research and analytics.VALUE CONTRIBUTION• Improved promotional offer targeting, presentation and customer engagement by executing new digital marketing capabilities• Increased digital subscription sales by 30% YOY by improving productivity of existing channels and introducing new channelsSKILLS APPIEDNew Customer Acquisition and Retention | Subscription Marketing | Digital CRM | Product Development | Digital Content | Omnichannel Marketing Strategy

New York, Ny, Us

Led all marketing efforts for new subscription video on demand consumer products. Directed all customer acquisition-doubled sales in three months, retention, product development and positioning, CRM and email strategy, analytics and pricing.VALUE CONTRIBUTION• Doubled sales in three months by better aligning customer acquisition, retention, CRM, analytics and pricing• Achieved ROI from new product development investments by overseeing all product concept testingSKILLS APPIEDNew Customer Acquisition and Retention | Subscription Marketing | Digital CRM | Startups | Product Innovations | International Marketing | Product Concept Testing + Development Planning

Atlanta, Ga, Us

Led dramatic P/L turnaround in four months; tripled revenue by improving CRM, affiliate management, SEM and radio advertising; and cut expenses 35% by eliminating unprofitable sales efforts. Oversaw full P/L and operating responsibility for Sweetdeals.com – a “daily deals” e-commerce business. Directed all aspects of business technology, sales, marketing, finance and customer service. VALUE CONTRIBUTION• Executed dramatic P&L turnaround in just 4 months from significant loss to slight profit. Tripled revenues through improvements in CRM, affiliate management, SEM and radio advertising.• Generated new sources of consumer e-commerce revenue and grew advertising revenue SKILLS APPIEDFull P&L Responsibility | Turnaround | Revenue Acceleration | Cost Reductions | eCRM | E-Commerce | SEM | Affiliate Marketing + Management

New York, Ny, Us

Responsible for revenue and marketing strategy, offline/online segmented marketing and CRM management, data analytics and customer insights, and branding for this leading marketer of children's print and digital books, and electronic products.VALUE CONTRIBUTION• Responsible for $250MM in annual revenue by tightly aligning and managing all offline and online marketing activities.• Dramatically improved division profitability (+ $15MM) by improving CRM, loyalty incentives and rationalizing costsSKILLS APPIEDSegmentation Marketing Strategies | Data Analytics + Customer Insights | Brand Marketing Strategy | Operational Planning | Net Profitability Drivers | Customer Insights Leveraging | CRM | Customer Loyalty + Retention

Independent Board Member for this high-growth email service provider. Participated in strategic, financial and governance oversight, along with VC investors DFJ, DE Shaw, Neocarta, and European Founders.SKILLS APPIEDBusiness Strategy | Exit Deliberations | Product Development | Revenue Acceleration

New York, Us

Directed all marketing strategy and execution for Web and Retail Store channels of this $7BB retailer. Full P/L responsibility for key growth areas: Member Loyalty program, Gift Cards, Barnes and Noble MasterCard, and website advertising. Directed all online acquisition and retention marketing and served on executive committee for BN.com. VALUE CONTRIBUTION• Increased customer database from 8 to 20MM customers and grew CRM revenue from $20 to $130MM by developing a highly sophisticated and targeted CRM program• Generated $140MM in recurring program revenue by directing all aspects of Barnes and Noble Member Loyalty program. Program grew from 3.0-5.5 MM members in five years• Generated 100,000 cardholders and $5MM in annual profit by developing and negotiating Barnes and Noble MasterCard program with Barclays BankSKILLS APPIEDRecurring Revenue | Customer Acquisition + Loyalty | CRM | Omnichannel Marketing Strategy and Execution | Brand Strategy | Organizational Re-alignments | Cost Reductions | High Performing Team Building

Startup | Board Engagement | Investor Relations | Brand Marketing | Strategic Partner Relationship Building | Customer AcquisitionDirected all marketing activities for this internet magazine retailer start up. Managed publisher and marketing partnering relationships, served on the Executive Committee, and worked closely with Venture Capitalists and the Board on strategy and funding.

New York, Ny, Us

Founded and ran standalone business unit ($120MM revenue, $20MM in profits) encompassing 13 product lines within the Time, Inc. consumer brand portfolio including Time, People, Sports Illustrated, Money, Fortune, and Entertainment Weekly. Responsible for all aspects of the business including recurring revenue subscription management, product development, financial accounting, fulfillment, marketing and branding. VALUE CONTRIBUTION• Successfully managed matrix reporting structure to centralized corporate management and to each magazine President and Managing Editor• Negotiated licensing arrangement with Hearst’s Good Housekeeping magazine to develop and market a successful book seriesSKILLS APPIEDFull P&L Responsibility | Net Profitability Drivers | Product Development | Finance | Operations | Brand Marketing | Licensing Negotiations | Customer Acquisition and Retention | Recurring Subscription Revenue

New York, Ny, Us

Full P&L responsibility for $250MM of consumer marketing revenue and $60MM in profit contribution. Directed all aspects of consumer marketing for Time Magazine including subscription direct marketing and newsstand sales. VALUE CONTRIBUTION• Led extensive brand and product research and analysis resulting in recommendations to reposition the brand, supported by a national advertising campaign• Increased magazine renewal rates and customer acquisition through analysis and new marketing tacticsSKILLS APPIEDFull P&L Responsibility | Brand Strategy + Restage | Direct Marketing | Marketing Research | Consumer Insight Analysis | Recurring Subscription Revenue

Master Of Management (Mba), Marketing

Bachelor'S Degree