David Kraus Email and Phone Number
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David Kraus is a Marketing & Strategy Lead at MicroAire Surgical Instruments, a Marmon Company at MicroAire Surgical Instruments. He possess expertise in market research, data analysis, brand management, analysis, leadership and 17 more skills. Colleagues describe him as "I had the pleasure of working with David in Applied Management Research (AMR) at UCLA Anderson. David demonstrated great organizational and presentation skills during the project. David, with his oratory skills and preparation, made a strong case for Kidsave International to position itself to become a recipient of social impact bonds in the future and increase its annual revenue base by over 30%." and "I had the opportunity to work with David on multiple projects over a two year period. Over that time, his professionalism and integrity set a bar and commanded respect. However, more than just a great analyst, David is also well-rounded, intelligent, and affable – traits that not only made him a great colleague to work with but also a great friend outside of the office and beyond our tenures at Bates White. I highly recommend him."
Microaire Surgical Instruments
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Senior Director, Strategy & Customer ExcellenceMicroaire Surgical Instruments Nov 2024 - PresentCharottesville, Virginia, Us*** New role following Sales, Marketing, and Innovation re-organization*** Responsible for Marketing, Clinical Education, Customer Service, and new product market research/marketing strategy
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Senior Director, Sales And MarketingMicroaire Surgical Instruments Oct 2023 - Nov 2024Charottesville, Virginia, Us*** Promotion to oversee Marketing, Clinical Education, Sales, and Customer Service
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Marketing DirectorMicroaire Surgical Instruments Jan 2022 - Oct 2023Charottesville, Virginia, Us
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Senior Global Marketing Manager - CulturelleI-Health, Inc., A Division Of Dsm Jan 2021 - Jan 2022Cromwell, Connecticut, Us*** New role following re-organization• Guided cross-functional team & creative agency effort to define brand purpose/positioning and execution, including creation of brand pyramid and creative guardrails• Developed 2022 global marketing plan. Established brand strategies, priority SKUs, sales targets, and marketing budgets for US, Canada, South Korea, Brazil, and China • Led end-to-end strategy and marketing execution for new Culturelle® IBS Complete Support launch, including TV/Streaming video commercial with approx. $10 million marketing spend; Product meeting sales velocity benchmarks -
Senior Brand Manager - Culturelle Adult UsI-Health, Inc., A Division Of Dsm Feb 2020 - Jan 2021Cromwell, Connecticut, Us• Managed $25 million marketing budget to maximize sales; 2020 units consumption +16%, over-delivered target by +9pts• Aligned senior leadership to shift in creative + media target based on consumer research and market opportunity. Shift enacted in 2021 marketing plan• Led updates to TV/Streaming Video commercial to enhance immune message based on consumer research. Updated commercial received $5 million in spend in January-May 2021
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Marketing Manager - Campbell’S Condensed Soup And Swanson BrothCampbell Soup Company Feb 2018 - Feb 2020Camden, Nj, Us• Co-managed $80 million marketing budget for Soup & Broth/Stock portfolio, including spend allocation and prioritization across tactics, brands, and quarters• Oversaw integrated business planning—including sales forecasting and KPI tracking—for Campbell Soup Company’s Soup & Broth/Stock portfolio with over $2 billion annual Retail Sales• Developed Campbell’s Condensed Soup Fiscal Year 2020 annual operating plan, including advertising agency briefing materials. Advised on brand’s strategic positioning, target audience, and business objectives• Led creative direction, from insight development and agency briefing through pre-production, for Fiscal Year 2019 “Start with Swanson” digital campaign• Aligned leadership to discontinue Swanson Soup Makers based on poor marketplace performance and margin profile; actively managed process to minimize write-offs and expenses. Saved $3 million vs. initial estimate -
Marketing Manager - Well Yes! SoupCampbell Soup Company Nov 2016 - Feb 2018Camden, Nj, Us• Oversaw late stages of launch—including product finalization, sales forecasting, and performance tracking—for Well Yes!, Campbell’s biggest new brand launch in the past ten years. Brand selected as 2017 IRI New Product Pacesetter, delivered $47 million Retail Sales in Year 1• Refined brand guardrails, resulting in prioritization of “Non-GMO” claim due to consumer preferences and reduced Legal risk. “Non-GMO” featured on-pack and in advertising• Led creation of Well Yes! Sipping Soups and Well Yes! Lightly Salted innovation. Delivered $20 million Retail Sales in Year 1, exceeding annual operating plan target
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Senior Associate Marketing Manager - Soup, Meals & Sauces StrategyCampbell Soup Company Jun 2015 - May 2016Camden, Nj, Us• Analyzed market segment attractiveness and Campbell’s ability to compete using IRI POS, HH Panel, internal financials, and brand equity data. Used results to recommend investment prioritization across brands in Campbell’s Soup portfolio• Led development of annual operating plans, including net sales targets, for $200 million Campbell’s Meals portfolio (including SpaghettiOs and other smaller product lines). Aligned plans in presentation to Marketing Leadership Team• Performed holistic Situation Assessment using IRI data, financials, and market research to re-frame strategic priorities and competitive set for Pace Salsa & Picante. Leveraged findings in annual operating plan and 3-year strategic plan
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Senior Associate Brand Manager - PregoCampbell Soup Company Nov 2014 - Jun 2015Camden, Nj, Us• Managed innovation and commercialization process for Prego Limited Edition Red Pepper & Parmesan and Summer Squash & Herbs, limited time offerings available at Walmart and Target• Led Prego.com website re-design, from agency briefing through site launch. Increased average time spent on site by +20%
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Associate Brand Manager - PregoCampbell Soup Company Aug 2013 - Nov 2014Camden, Nj, Us• Executed $1.2 million online support plan, including Facebook page posts, website updates, and purchase-based targeting banner ads, pre-roll videos, and coupons. Campaign exceeded industry benchmarks in terms of banner click-through rate (0.26% vs. 0.12%) and click-to-print coupon rate (9.1% vs. 8.0%) and delivered +89% increase in ROI vs. last year's campaign• Oversaw monthly Sales & Operations Planning for Prego. Reduced total brand forecast error vs. actual demand from 7.2% to 6.2% and attained best-in-class new item forecast accuracy of 93%
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Corporate Brand Development Graduate Associate (25 Hours / Week During Mba)The Walt Disney Company Dec 2011 - Apr 2013Burbank, Ca, Us• Identified revenue growth opportunities for Disney and Marvel merchandise in 13 countries. Highlighted key markets and described methodology in presentation to 10 Disney Consumer Products managers• Analyzed primary market research data to understand Disney’s competitive position in China, Japan, Mexico, Brazil, Australia, and Russia. Summarized research findings and strategic insights for use in annual operating plans -
Consultant IiBates White Economic Consulting Jan 2009 - Jul 2011Washington, District Of Columbia, Us• Examined 3 billion records of transaction data to demonstrate that prescription drug prices and Medicaid reimbursements were equitable. Synthesized analyses into more than 100 graphs• Researched investment and divestiture opportunities in multinational energy corporation’s $90 billion electricity business. Developed written proposal for company’s senior leadership -
ConsultantBates White Economic Consulting Aug 2007 - Jan 2009Washington, District Of Columbia, Us• Calculated pharmacies’ revenues, costs, and profits using 1 billion records of transaction-level data. Created state maps illustrating number of pharmacies that would go out of business if Medicaid reimbursements decreased• Collaborated with cross-functional team to coordinate work assignments and professional development events for 17 undergraduate Summer Consultants
David Kraus Skills
David Kraus Education Details
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Ucla Anderson School Of ManagementMarketing -
Penn State UniversityHonors In Economics And Entrepreneurship
Frequently Asked Questions about David Kraus
What company does David Kraus work for?
David Kraus works for Microaire Surgical Instruments
What is David Kraus's role at the current company?
David Kraus's current role is Marketing & Strategy Lead at MicroAire Surgical Instruments, a Marmon Company.
What is David Kraus's email address?
David Kraus's email address is dk****@****any.com
What is David Kraus's direct phone number?
David Kraus's direct phone number is (856) 342*****
What schools did David Kraus attend?
David Kraus attended Ucla Anderson School Of Management, Penn State University.
What skills is David Kraus known for?
David Kraus has skills like Market Research, Data Analysis, Brand Management, Analysis, Leadership, Strategy, Cross Functional Team Leadership, Spss, Analytics, Competitive Analysis, Stata, Statistical Software.
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