David Glassner Email & Phone Number

West Hollywood, Ca, Us

Los Angeles, California, Us

• Communication Management: Drafts company-wide newsletters, marketing materials, press releases, manages corporate communication approval workflows. • SOP Development: Researches and drafts Standard Operating Procedures (SOPs) for all aspects of a vertically-integrated cannabis business, encompassing Retail, Manufacturing, IT, Cultivation, Inventory, Security, Distribution, Compliance, Human Resources, and Procurement.• Learning and Development: Develops educational content, manuals, e-learning modules, and instructional guides, and graphics using best practices.• Gap Analysis/Process Optimization: Conducts assessments of multi-departmental processes to optimize efficiency and improve communication across organizational silos.• Document Control: Established and manages comprehensive, company-wide document control system, including SOPs, work instructions, and training materials. Conducts routine process audits, maintaining version control, serving over 2,000 employees.• Knowledge Management: Manages the internal company knowledge-base wiki.Collaboration: Works with subject-matter experts (SMEs) across departments to streamline processes and train personnel.• Visual Assets: Creates and edits customer and staff-facing visual assets using Adobe Photoshop.• Content Production: Crafts engaging and interactive learning materials that cater to different learning styles and meet organizational goals, incorporating multimedia elements such as videos, graphics, and interactive activities to enhance learning.• Evaluation and Feedback: Measures the effectiveness of training programs through assessments, surveys, and feedback, and makes data-driven improvements.• Continuous Improvement: Stays current with industry trends and advancements in learning technologies to continuously improve training offerings.• Marketing: Product launch, art direction, copywriting, campaign ideation, social media content, email marketing copy, content strategy.

Staff Reporter: www.CBR.com (https://www.cbr.com/author/david-glassner/)Create original copy for home entertainment packaging, trade & consumers ads and publicity materials. Titles include; "Ghostbusters" (2016), "Surf's Up 2: WaveMania" (2017), "Straight Outta Compton,"​ "Everest,"​ and "Unfriended." SEO original content creation, including talent biographies, game elements, and interactive scripts for DVD and Blu-ray releases.

Drive SEO creative direction and company voice identity for online CBD super-store featuring curated CBD-based products in a wide range of categories. Research CBD marketplace to assure curate from companies who only the purest broad-spectrum and full-spectrum CBD oil and carriers, used sustainable manufacturing practices, were third-part-tested, clearly labeled, and organically grown with no chemical, preservatives or history of animal testing.• Oversee the development, launch, and continuing development of SEO creative content for CBD online super-store.• Write all SEO product descriptions featured on the website, using friendly and engaging consumer tone. Products included; tincture, veterinarian supplements, capsule supplement, hemp cigarettes, edibles, topicals, bath and beauty products.• Write original blog posts highlighting products, SEO news relating to CBD, and providing the latest scientific news and information.• Conduct market research and contributed to creative marketing initiatives.

New York, Ny, Us

Research, write and edit Standard Operating Procedures and Work Instructions for east-coast based Cannabis multi-state operator. Departments covered include; Retail, Supply Chain, Cultivation, Extraction, Manufacturing, Analytics, Marketing, Publicity, Security, Quality Assurance, Human Resources, Information Technology, Regulatory Compliance and Executive Administration.• Write extensive applications and renewal applications for both medical and adult-use state licenses in Illinois, Missouri, Ohio, Michigan, and Massachusetts. • Set-up, presented and implemented a company-wide Document Control system from scratch, including drafting and implementing DCR and gap-analysis procedures relating to the ordering and revising new and existing documentation. • Develop and help to implement GMP/GAP procedures in grow and manufacturing facilities in Illinois and Massachusetts. • Travel on-site to grow and manufacture facilities to photo-journal and document procedures and processes.• Curate and create materials in Photoshop to create, graphically-rich, annotated standard operating procedures, work instructions and prerequisite procedures, exhibits in Photoshop.

Culver City, Ca, Us

Research, write and edit over 1,000 Standard Operating Procedures and Work Instructions for America’s first coast-to-coast, international Cannabis brand. Departments include; Retail, Supply Chain, Cultivation, Extraction, Manufacturing, Analytics, Marketing, Publicity, Security, Quality Assurance, Human Resources, Information Technology, Regulatory Compliance and Executive Administration. Contributed marketing copy for major billboard campaigns, print ads and direct email marketing campaigns, including the “It’s Legal” campaign and “Don’t Forget the Flowers” campaign targeting wedding planning demographic.• Play key-role in company growth from less than 30 employees to nearly 2,000 worldwide employees over a period of 2-years.• Wrote and designed educational and training materials for all departments, including, but not limited to: Retail, Cultivation, Security, Production, IT, and Human Resources. • Traveled to facilities throughout North America to photo-journal procedures and processes; edited and employed materials to create SOP annotated illustrations and exhibits in Photoshop.

Culver City, Ca, Us

Produce original interactive applications with the objective of motivating users to interact with Sony Pictures intellectual properties and trigger impulse sales of digital content. Leverage with marketing shareholders to meet brand messaging expectations.• Produce "Privilege Movies" app for Sony Mobile and Bravia, as a platform for bundling digital movies with purchased Sony devices for 35 international territories in 19 languages.• Curate extensive clip library culled from over 200 Sony films and supervised the creation of searchable frame-accurate, tagged metadata, to be exploited by mobile and social media network apps to drive sales of digital movies. • Compose and oversee the review process of all original copy (trivia, quizzes, synopses, etc.) for user tutorials, product launching and consumer interaction.

Culver City, Ca, Us

Supervise staff of creative managers in the production, art direction and worldwide localization of interactive added value materials and all Blu-ray, DVD and UMD menus. Served as chief architect overseeing design and user interface of Sony Pictures’ BD-Live portal. Present DVD and Blu-ray graphics and added value interactive materials to marketing shareholders and filmmakers. • Lead creative art direction and user interface development/aesthetics for Blu-ray at launch, leveraging the format’s interactive capabilities to drive migration/adoption. • Conceive and produce next-generation features for Blu-ray, including; multi-disc memory retentive menus (access multiple discs via single user interface – adopted as industry standard), “Blu-meter” ribbon-based bookmarking (adopted as industry standard), “Blu-wizard” (customizable added value interaction with branching) and “Hollywood House” for PS3 “Home,” allowing synced social viewing of video with audio chat (#1 selling in-app purchase for PS3 “Home”). • Serve as chief architect overseeing design, functionality and user interface of Sony Pictures’ BD-Live portal.• Serve as marketing and UI director during launch and rollout of Portable Digital Copy and UMD (for PlayStation Portable). • Oversee the creation of B2B online translation database and menu generator for DVD/Blu-ray menus to service international territories and local design vendors, automating localization to save $250k/annually in production costs.• Supervise international rollout of Blu-ray and BD-Live to European, Japanese and Latin American territories.