David Morrow Email & Phone Number

Los Angeles Metropolitan Area

Westport, Connecticut, Us

Leading our Global Sales and Marketing. We enable organizations and families to be productive and safe. We develop leading security, monitoring and productivity solutions for the home and office. Awareness operates award-winning brands including InterGuard, Veriato, ScreenTime, and WebWatcher that are trusted by businesses and consumers globally.

Westport, Connecticut, Us

We enable organizations and families to be productive and safe. We develop leading security, monitoring and productivity solutions for the home and office. Awareness operates award-winning brands including InterGuard, Veriato, ScreenTime, and WebWatcher that are trusted by businesses and consumers globally.

Palo Alto, Ca, Us

ADARA helps brands win in the fast-paced digital economy by providing predictive intelligence for optimal consumer engagement. And, you can have confidence in our data — we set the bar for ethical data use. 1.7 billion digital identities and over 23 billion data elements across 130 countries and serving 2,000 customers globally.

Palo Alto, Ca, Us

ADARA helps brands win in the fast-paced digital economy by providing predictive intelligence for optimal consumer engagement. And, you can have confidence in our data — we set the bar for ethical data use. 1.7 billion digital identities and over 23 billion data elements across 130 countries and serving 2,000 customers globally.

Redmond, Washington, Us

UK GTM (Go to Market) Marketing Manager for the Advertising & Online division of Microsoft, managing a team of two and playing a key role in the Trade Marketing team.Responsible for shaping audience perceptions and driving advertising revenue growth across Microsoft’s portfolio of digital brands (Xbox, Skype, MSN, Outlook, Bing, Windows 8, Mobile) through effective brand management, integrated marketing communications and GTM activities that empower the sales teams to sell effectively.Key responsibilities include:• Development, execution and planning of brand strategy, marketing campaigns and messaging across all products• Management of Microsoft UK’s appointed creative agencies• Partnering with global marcoms leads to land global activity and campaigns, leveraging digital marketing vehicles and localising materials• Liaising with key business groups in Seattle (Xbox, Skype, Windows 8, Outlook, Bing, MSN) to steer advertising strategy and sales materials • Bringing Microsoft products to life for the sales teams by delivering innovative and effective events, communications and sales collateral• Creating positioning and compete strategy for the UK

San Francisco, Ca, Us

Collective helps brand advertisers connect and engage with target audiences across display, video and social media. Collective's industry expertise provides a strategic advantage to its clients by leveraging proprietary audience modelling, insights and ad effectiveness metrics. Our flagship products, Collective Display and Collective Video®, are powered by AMP®, our market-proven data and media management platform. Collective is headquartered in New York with offices in London, Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. Collective's investors include Accel Partners®, Greycroft Partners and iNovia Capital. http://uk.collective.com/

Reading, Berkshire , Gb

Developed and implemented a rolling annual strategic communications plan that supported the revenue generating teams, established ids' positioning, grew the markets ids operated in and increased revenue share within those markets.Created the necessary marketing tools from scratch to build an integrated communications strategy.Trade MarketingNegotiated budgets from broadcast clients.Delivered innovative and successful annual trade plans.Tactical, research, strategic and experiential activity.Appointed a roster of PR and event companies.ids trade marketing was highly regarded.PRIntroduced a PR function to ids by appointing and managing an external PR agency.Built up personal relationships with trade press.In 2008 took PR in-house and wrote and managed all press releases, interviews, awards entries, comments and features.Increased press coverage by 300%.Marketing AssetsNegotiated budget to design, build and implement a bespokeCRM system. Created ability to target specific groups of advertisers, agencies and contacts by both electronic and more traditional means.Project- managed the redevelopment of the ids website.Edited the layout, design and content of the entire site.ids Brand StrategyWorked with the Head of Knowledge, research and the seniormanagement team to create a brand strategy for ids and a new brand identity.Worked with design agency to re-brand the ids logo and allinternal and external brand collateral.Created a launch strategy which included press releases, interviews, an event for industry influencers, a book launch and merchandise.Helped create an Innovation Lab to demonstrate new and emerging media technologies and platforms.

Reading, Berkshire , Gb

Managed and enhanced ids relationships with key broadcast and platform clients and 3rd party business: UKTV, Virgin Media TV, Discovery, Extreme Sports, NTL and Telewest.Compiled and presented revenue reports, market updates, forecasts and set targets.Educated senior broadcaster, programme and marketing managers on the mechanics and idiosyncrasies of the advertising sales market.Liaised with senior management teams at each broadcaster to ensure the flow of required information to ids and turned that information into usable sales materials.Worked closely with the marketing and PR teams at each client to ensure effective communication to trade audiences.

Gb

One of five sales managers leading a six person team responsible for ids' revenue generation across all inventory lines from within a portfolio of media agencies.Negotiated annual and short-term agency and advertiser deals across a portfolio of 15 digital TV channels, including spot, sponsorship, online and platform revenue.Achieved annual growth of more than 25%Received a Media Week Award (Bronze) for an interactive sponsorship and ad-funded programme deal for Kotex on Trouble (teen targeted channel)

Gb

Gb

Gb

Ba (Double Hons.), Accountancy And French

Licence Aes, Accounting, Economics And Law

A-Levels, Economics, French, Latin And 11 Gcses