David González Email and Phone Number
With a background in journalism and communication, I transitioned into Digital Marketing nearly a decade ago. I currently lead the Inbound Marketing department of a global sportsbook across multiple regions. In this role, I oversee organic growth strategies, including SEO and content marketing, while managing an international, remote team. I’ve developed and implemented innovative strategies with significant contributions to business GGR.My strengths are in data analysis, inbound marketing (SEO and content), and team leadership. I blend data-driven strategies with creativity to achieve measurable results and build high-performing teams through talent development and clear communication._______________________Con formación en periodismo y comunicación, hace casi una década di el salto al Marketing Digital. Actualmente lidero el departamento de Inbound Marketing de una casa de apuestas global en varias regiones. En este rol, superviso las estrategias de crecimiento orgánico, incluyendo SEO y marketing de contenidos, gestionando un equipo internacional remoto. He desarrollado e implementado estrategias innovadoras con una contribución significativa al GGR del negocio.Mis fortalezas son el análisis de datos, el marketing de contenidos (SEO y contenido), y el liderazgo de equipos. Combino estrategias basadas en datos con creatividad para obtener resultados medibles y desarrollar equipos de alto rendimiento mediante la comunicación clara y el desarrollo de talento.
Marathonbet
View- Website:
- marathonbet.co.uk
- Employees:
- 113
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Head Of Inbound Marketing (Seo And Content)MarathonbetSpain
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Head Of Inbound Marketing (Seo & Content)Panserve Ltd Jun 2021 - PresentLeading the Inbound Marketing department for Marathonbet globally, my role focuses on driving organic growth through SEO and content marketing strategies. I manage a remote, international team, overseeing the development and implementation of data-driven campaigns that significantly impact the business.Key responsibilities include team leadership, strategic planning, blogs, social media channels, SEO, and coordinating with various stakeholders to ensure measurable results and continuous improvement across all organic acquisition channels.I work or have worked across multiple regions, including the UK, Denmark, Italy, Spain, LatAm, Nigeria, India, Russia, and CIS countries
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Global Marketing Content ManagerPanserve Ltd Sep 2020 - Jun 2021Zaragoza, Aragon, SpainGlobal role, making sure that all content produced in all marketing channels is aligned with business goals, brand approach and SEO strategy.- Accountable for the central content marketing strategy: blogs, SM channels and any other inbound marketing activities, such as press releases or landing pages in six different jurisdictions.- Managed content strategy across blogs, social media, and inbound marketing in six jurisdictions (Italy, UK, Nigeria, Spain, Latam and Russia). Focused on ensuring alignment with business goals, brand messaging, and SEO priorities.- Developed and tracked KPIs for content and social media performance.- Collaborated with country teams to research and plan content tailored to local markets.- Ensured consistency in brand voice and approach across all content channels.- Led initiatives to boost brand awareness and increase website traffic.
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Senior Marketing Content ExecutivePanserve Ltd Mar 2017 - Sep 2020Brighton, United KingdomResponsible for generating and optimizing content for the company’s website, blog, and marketing channels, ensuring alignment with SEO best practices and company policies. Focused on driving traffic, engagement, and customer retention through relevant content. Managed social media profiles and developed a strategy for Marathonbet.es. Collaborated closely with internal and external stakeholders to improve brand awareness and perception, while also assisting with monitoring and evaluating published content.
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Localization Specialist ExecutivePanbet Ltd Oct 2016 - Mar 2017Brighton, Reino UnidoTo provide localised product to the customers.- Translate documents from English to Spanish and vice versa, if necessary.- Responsible for localisation of Company's global marketing campaigns, including; emails, social media, whitepapers, blogs, product overviews, newsletters etc.- Coordinate with translation vendors and regional teams to complete localisation projects on time.- Manage localisation project,- Localise digital and print assets.- Update Company web/app copy as needed to improve our current messaging and communications.- Bridge the gap between Product, Brand, Marketing, Regional and Operations.
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Customer SupportPanbet Ltd Mar 2016 - Oct 2016Brighton, Reino Unido- Providing excellent standard of service to customers through email, phones and web chat interactions.- Providing and processing information in response to customer enquiries, concerns and requests in a timely, personable and professional manner.- Resolving product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem and following up to ensure resolution.- Providing guidance to and mentoring junior members of the team.- Accurately translating website text as required by customers.- Tracking and monitoring work activity.- Monitoring website for errors and testing website after systems updates and new product launches.- Recommending potential products or services to management by collecting customer information and analysing customer needs.
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CollaboratorPerarnau Magazine May 2012 - Dec 2013Madrid
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RedacciónMarca Jun 2011 - Oct 2011Madrid Y Alrededores, España -
Junior CopywriterHearst Magazines Apr 2011 - Jun 2011Madrid -
Junior Copywriter On Creative BoutiqueHachette Filipacchi Media Jan 2011 - Apr 2011Madrid
David González Skills
David González Education Details
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Periodismo -
Estudios Sobre Comunicación Y Medios -
Umh
Frequently Asked Questions about David González
What company does David González work for?
David González works for Marathonbet
What is David González's role at the current company?
David González's current role is Head of Inbound Marketing (SEO and Content).
What schools did David González attend?
David González attended Universidad Carlos Iii De Madrid, Universidad Complutense De Madrid, Universidad Nacional De Educación A Distancia - U.n.e.d., Umh.
What are some of David González's interests?
David González has interest in Periodismo Digital, Social Media, Periodismo Escrito, Community Management, Historia, Periodismo Deportivo, Geografía, Nuevas Tecnologías, Series Tv, Cine.
What skills is David González known for?
David González has skills like Periodismo, Redes Sociales, Blogs, Community Management, Microsoft Office, Google Analytics, Journalism, Wordpress, Dreamweaver, Microsoft Powerpoint, Microsoft Windows, Periodismo Digital.
Who are David González's colleagues?
David González's colleagues are Alexander Pavliukov, Tatiana Von Sperling, Ludmila Saenko, Максим Яковенко, Elena Shchadrina, Роман Брановицкий, Kirill Kirienko.
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