Helping B2B startups and scale-ups build and grow their marketing channels, focusing on pipeline and revenue without increasing budgets.If you want to increase pipeline & revenue, schedule a time to chat!+ Paid Media Strategy & Management+ Website Conversion Optimization+ SEO Strategy & Execution+ Fractional Marketing Leadership

- Owned overall strategy and execution of all demand gen programs to generate marketing sourced pipeline, including but not limited to paid search, paid social, ABM, SEO, and web CRO- Onboarded and successfully implemented Mutiny, a website personalization & testing software- Worked with the web team on a full website redesign and provided guidance & feedback aroundconversion rate optimization and SEO- Studied ICP and search behavior to develop a robust keyword list to target SEO-focusedcontent- Partnered with sales and marketing to create reporting, optimize campaigns, and hit the pipelinetargetsImpact:- Doubled the global pipeline-to-spend ration from 2.5:1 to 5:1 in 1 year- Increased paid search sourced pipeline by 52% year-over-year

- Developed the B2B GTM strategy including a demand gen plan that used paid ads, field marketing, SEO and website optimizations that aligned with business goals- Led a cross-functional team of 3 (product marketer, content marketer, and designer) as well as a website agency to redesign the website

- Developed and executed paid media campaigns to hit MQL and pipeline targets- Created an SEO strategy to make EVERFI relevant on page 1 of the Google SERP for 30 mid to highintent keywords- Collaborated cross-functionally to deliver messaging to ICP on paid channels- Conducted daily stand-ups with SDR and Sales to ensure MQLfitImpact:- Delivered 1.5M organic site visitors which resulted in 4,500+ leads and 350k+ in sourced pipeline by developing a comprehensive SEO strategy for the blog- Grew the paid media budget from $50k to $500k/month while maintaining a 6:1 ratio of marketing-sourced pipeline to expenditure- Increased website CVR by 35% by implementing personalized campaigns using Mutiny

Social Tables is the #1 software for planners and properties to work together. We focus on collaboration to help event teams come together without software getting in the way.

Creating perfect digital journeys.