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Channel Marketing Group provides strategic planning, marketing and market research support to manufacturers and distributors in the construction and industrial trades. We deliver ideas and information to help companies that go to market via channels to increase sales.Our goal is to deliver ideas that drive your business.We have experience in 50+ industries, with over 60 years experience in the electrical industry. We've worked with 100+ clients to provide insights, generate ideas and propose initiatives to accelerate sales. Given our experience in the electrical distribution channel we publish www.electricaltrends.com to support manufacturers, distributors and manufacturer reps.Results speak, and we aim to deliver. Ask us for examples of our success.Specialties:Strategic Planning / DirectionChannel DevelopmentDeveloping Marketing PlansCustomer Satisfaction Initiatives / ResearchSupplier Evaluation Processes & Profit MaximizationResearching New MarketsDesign “Distributor Programs” for ManufacturersRefine & Recruit Manufacturer Agent NetworksDetermining Market PotentialDeveloping Incentive ProgramsFacilitating Advisory CouncilsVoice Of Customer StrategiesBrand Evaluation ReviewsDeveloping eMarketing StrategiesCoaching Marketing StaffHow could we help you? Give us a call, share your challenge and we'll share potential ideas.
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PresidentChannel Marketing GroupRaleigh, Nc, Us -
PublisherUs Lighting Trends Nov 2021 - PresentDigital marketing platform focused on supporting lighting specifiers, electrical contractors, lighting and electrical distributors, lighting agents and manufacturer reps and lighting manufacturers. -
PublisherHvacr Trends Nov 2021 - PresentHVACR Trends, www.hvacr-trends.com, is an HVACR channel focused publication that Channel Marketing Group, https://www.channelmkt.com, and Dorn Group, https://www.dorngroup.com/, are collaborating on to bring HVACR manufacturers, manufacturer reps and distributors (collectively ... "the channel") information, observations and insights to help companies accelerate growth and profitability with leading channel strategies. Key areas of focus include strategy, marketing and branding, eCommerce, digitalization, sales guidance and enablement, customer engagement and more. -
PresidentChannel Marketing Group Feb 2001 - PresentRaleigh, North Carolina, UsMarketing consultancy helping manufacturers and distributors, primarily in the building trade industries, address channel issues, capture market share and develop plans to accelerate growth.Projects include strategic planning; annual marketing plans, market research, branding initiatives, sales and customer incentive programs, customer satisfaction initiatives, loyalty/customer relationship management, distribution portfolio management; facilitating advisory councils, management and sales retreats; pricing initiatives to name a few. For more information, go to http;//www.channelmkt.com and visit our electrical industry blog at http://www.electricaltrends.com.Recently researched distributor perspectives on eCommerce, https://www.linkedin.com/pulse/distributor-research-finds-amazon-business-impetus-taker-david-gordon/, or go to www.electricaltrends.com and go to Research Reports.
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Vice ChairmanEtim North America Feb 2020 - PresentSalt Lake City, Utah, Us -
PublisherElectricaltrends Aug 2007 - PresentElectricalTrends is the leading independent blog in the electrical distribution industry. We aim to bring information, observation and insights to electrical distributors, electrical manufacturers and electrical manufacturer reps / lighting agents with a focus on topics relevant in the U.S. (and sometimes have beyond border insights.)ElectricalTrends is a service of Channel Marketing Group. All opinions are our own and information that has been shared in the public domain, has been spoken openly within the industry or our observations.
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Vp MarketingSourcealliance.Com Jul 2000 - Feb 2001B2B Internet company focused on the need for national procurement systems for construction and industrial materials. Role was to develop corporate marketing strategy, identify alternative revenue streams consisting of advertising and consulting services and to develop community aspect of website.
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Vp Marketing & EcommerceImark Group Oct 1995 - Jul 2000Marketing/buying group representing 200 distributors and 100 manufacturers. Responsible for management of corporate brand, development of marketing tools to assist members and manufacturers increase sales, membership recruitment, website development and meeting management. Company doubled revenues in 5 years.
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Director Of MarketingItagroup Jan 1991 - Oct 1995West Des Moines, Iowa, UsLed marketing for this $75M performance marketing company. Developed and implemented market segmentation, new product, advertising and promotional strategies for clients and company. Provided leadership, direction, and training for 9-member team that supported 25 account executives. -
Sales And Marketing ManagerTri Companies Jun 1984 - Jan 1991Started career with Tri Companies, an incentive marketing and employee motivation program. Started in purchasing developing incentive travel programs and negotiating with hotels. Moved into running the group air department with the largest programming being 1600+ people. Managed an IT department, was involved in corporate marketing as well as designing marketing strategies for clients. Then went into sales and eventually became the incentive sales and marketing manager for this $15 million company. Had 4 direct reports.Also worked with the president of the company to launch an Employee Motivation Division where we consulted with companies on organizational design and motivational initiatives. Coordinated and presented at global YPO conference, held in Toronto, and attended by over 50 worldwide corporate leaders.
David Gordon Skills
David Gordon Education Details
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Indiana University BloomingtonMarketing -
Carnegie Mellon UniversityMarketing
Frequently Asked Questions about David Gordon
What company does David Gordon work for?
David Gordon works for Channel Marketing Group
What is David Gordon's role at the current company?
David Gordon's current role is President.
What is David Gordon's email address?
David Gordon's email address is dg****@****mkt.com
What is David Gordon's direct phone number?
David Gordon's direct phone number is +181543*****
What schools did David Gordon attend?
David Gordon attended Indiana University Bloomington, Carnegie Mellon University.
What are some of David Gordon's interests?
David Gordon has interest in Children, Politics, Collecting Sports Memorabilia, Biking With My Daughter, Photography, Science And Technology, Animal Welfare, Arts And Culture.
What skills is David Gordon known for?
David Gordon has skills like Marketing Strategy, Product Marketing, Sales Management, Competitive Analysis, New Business Development, Account Management, Strategy, Sales, Business Development, Market Research, Strategic Planning, Product Development.
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