David Gough Email & Phone Number

State Of Paraná, Brazil

Melville, NY, US

Lead a multifunctional team including Ecommerce Product, Performance Marketing (Paid Media), SEO, Data/BI, and Operations across three e-commerce's focused on the Dental and Healthcare market.3x sites + 3x appshttps://www.dentalcremer.com.br/https://www.dentalspeed.com/https://www.utilidadesclinicas.com.br/

• Very early-stage startup (<20 people ). Overseeing, Product (UX) for two Native Apps + Site, NFT Discord Community & Social Media Communications.
• Business, Product & Marketing Insights – reference for NFTs and Crypto;
• Product Strategy, Discovery and Delivery – constant product discovery, benchmarking, competitor analyses to identify gaps and opportunities to feed the product roadmap.
• New Features and Product Roadmap – working directly with the Founder/CEO to develop the product roadmap and align company objectives and strategy.
• Team Development – Hire and develop a cross functional team – devs, designers, marketing analysts.
• Leverage AI for Content Creation, Blog Posts, Marketing Material and NFT Creation.

• Early-stage startup focused on Fantasy Football and Sports Entertainment.Led a team of 45 people in the forming of two early-stage startups (Arena22 and LottoCap). Responsible for Marketing, Product (UX), Engineering.
• CRO - Optimized conversion funnel & increased conversion – increased revenue in more the 50% MoM.
• Product Strategy, Discovery and Delivery – constant product discovery, benchmarking, competitor analyses to identify gaps and opportunities to feed the product roadmap.
• Marketing Strategy - SEO, Paid Media, CRM, Social, Influencer Partnerships, Sponsorship Marketing
• New Company Launch & Sale – Arena 22 was a completely new company that we launched into a very competitive environment and after 12 months we sold Arena 22 to a group of investors.

• Led a team of 45 people in the forming of two early-stage startups (LottoCap and Arena22). Responsible for Marketing, Product (UX), Engineering, Finance, RH & Customer Care.Philanthropic Capitalization Bonds, online.
• CRO - Optimized conversion funnel & increased conversion – increased revenue in more the 50% MoM.
• Product Strategy, Discovery and Delivery – constant product discovery, benchmarking, competitor analyses to identify gaps and opportunities to feed the product roadmap.
• Marketing Strategy - SEO, Paid Media, CRM, Social, Influencer Partnerships, Sponsorship Marketing
• New Product Launches – modelled new and innovative capitalization products that increase acquisition, engagement, and retention of clients.

São Paulo, SP, BR

💡 Pioneer website for online lottery services in Brazil, Sorte Online offers clientes a practical and safe option to play in the main official lotteries of Brazil without leaving home, and has already delivered more than R$ 135 million in prizes.Led the Product Management team including Product Owners, UX/UI designers, Product Developers, Q&A, and recently.

Amsterdam, NL

💡 Brazilian Online Travel Agency, E-commerce, principal price comparison site for worldwide car rentals in Latin America and one of the leaders globally.Led the Product & BI teams consisting of Product Managers, UX/UI designers, and Business Intelligence (BI) Analysts. Responsible for the overall User Experience and Conversion Rates across all devices.

Curitiba, Paraná, BR

💡 Brazilian E-commerce Start-up, home improvements (think Ikea meets Bunnings). Largest Online Home Centre in Brazil. Led a team of 15 people consisting of UX / UI designers, software developers and Marketing & BI analysts. Accountable for implementing new features, improvements and maintenance of the site, improving the user experience (UX) and increasing.

Curitiba, Paraná, BR

💡 Brazilian Cosmetics and Beauty Company with over 4000 stores and 350K direct sales reps in Brazil (think Avon meets Priceline).Managed a team of 25 people. Established metrics and promoted improvements in the Product Development Process through analysis of the project & product portfolio; 🎯 Maximized team engagement, achieving a rating of 96% in 2015.

São José Dos Pinhais, PR, BR

💡 Brazilian Cosmetics and Beauty Company with over 4000 stores and 350K direct sales reps in Brazil (think Avon meets Priceline). Led a team of 10 in the day-to-day management of the loyalty database of approx. 20 million clients. Responsible for various consumer analysis (ex. Churn, Cross-sell, Up-sell, and Repeat Purchase) that drove segmentation and.

Yokohama-shi, Kanagawa, JP

💡 Japanese Multinational Automotive Manufacturer.Responsible for CRM & Direct Marketing campaign planning, strategy, development & execution. Managed a client and prospect database of more than 2 million people throughout Brazil including implementing database segmentation strategies.Awards:✅ Launch of the Nissan March 🏆 Bronze by ABEMB - Brazilian Direct.

Curitiba, Parana, BR

💡 Brazilian Technology Company and Research InstituteLed a team of more than 30 software engineers in an international offshoring project (software development and maintenance), partnered with Siemens Energy (USA) including workflow management, cross-border communications, budgeting and international travel for contract negotiations.

💡 Through-the-line 360º Advertising & Marketing Communications AgencyManaged a small team of 2 account executives. Advertising account management and campaign planning for the Commonwealth Bank of Australia Limited.

New York, NY, US

💡 Rapp Collins Australia - CRM, DBM & Direct Marketing AgencySupervised a small team of 2 account executives. Advertising account management and campaign planning & execution, for iconic Australian clients such as AUSTAR (Pay TV, internet and mobile), FOXTEL (Pay TV), SHOWTIME (Movies), MOVIE NETWORK (Movies) & AVJennings (Construction);