David Gough's Location
Curitiba, Paraná, Brazil, Brazil
David Gough's Contact Details
David Gough work email
- Valid
- Valid
- Valid
David Gough personal email
- Valid
David Gough phone numbers
About David Gough
I´m a senior cross-functional leader with extensive experience in Product, Marketing, Data and Growth. I´m customer obsessed and committed to delivering real value that increases engagement and loyalty. I translate data into actionable insights and creative ideas that innovatively solve business challenges, drive sales and create memorable customer experiences. I´m passionate about bringing great products to life. I lead by example with a proven track record and great ability to develop and work with motivating teams so that they reach their full potential. I´m a natural leader, a product and marketing guru and a great teammate – but don´t take my word for it, read some of the many references from my past employers and my teams that have been given to me here on LinkedIn.AREAS OF EXPERTISE: ✔️ Product Management;✔️ Marketing & Business Strategy;✔️ Growth;✔️ Data Driven Consumer Insights;✔️ Customer Acquisition;✔️ Customer Segmentation;✔️ Marketing (CRM, Direct, Digital, Social);✔️ Customer Loyalty & Retention;✔️ E-commerce;✔️ User Experience (UX) Strategy;✔️ Conversion Rate Optimization (CRO) ✔️ Customer Loyalty & Retention;✔️ Team Mentoring & Leadership;✔️ P&L, Budgeting & Forecasting;💬 Nb.: I speak English (native) & Portuguese (fluent).
David Gough's Current Company Details
David Gough Work Experience Details
-
Senior Manager EcommerceBrw GroupState Of Paraná, Brazil
-
Senior Manager EcommerceHenry Schein Sep 2023 - PresentMelville, Ny, UsLead a multifunctional team including Ecommerce Product, Performance Marketing (Paid Media), SEO, Data/BI, and Operations across three e-commerce's focused on the Dental and Healthcare market.3x sites + 3x appshttps://www.dentalcremer.com.br/https://www.dentalspeed.com/https://www.utilidadesclinicas.com.br/ -
Head Of Product ManagementSticky - Nft Market Jul 2022 - Mar 2023Very early-stage startup (<20 people ). Overseeing, Product (UX) for two Native Apps + Site, NFT Discord Community & Social Media Communications.• Business, Product & Marketing Insights – reference for NFTs and Crypto;• Product Strategy, Discovery and Delivery – constant product discovery, benchmarking, competitor analyses to identify gaps and opportunities to feed the product roadmap.• New Features and Product Roadmap – working directly with the Founder/CEO to develop the product roadmap and align company objectives and strategy.• Team Development – Hire and develop a cross functional team – devs, designers, marketing analysts.• Leverage AI for Content Creation, Blog Posts, Marketing Material and NFT Creation. -
Head Of Product Management & MarketingArena 22 Jan 2021 - Jul 2022Early-stage startup focused on Fantasy Football and Sports Entertainment.Led a team of 45 people in the forming of two early-stage startups (Arena22 and LottoCap). Responsible for Marketing, Product (UX), Engineering, Finance, RH & Customer Care in the creation of the company, the rollout of the product and aquisition of new clients.After 12 months the company was sold to an international group.• CRO - Optimized conversion funnel & increased conversion – increased revenue in more the 50% MoM.• Product Strategy, Discovery and Delivery – constant product discovery, benchmarking, competitor analyses to identify gaps and opportunities to feed the product roadmap.• Marketing Strategy - SEO, Paid Media, CRM, Social, Influencer Partnerships, Sponsorship Marketing• New Company Launch & Sale – Arena 22 was a completely new company that we launched into a very competitive environment and after 12 months we sold Arena 22 to a group of investors. -
Head Of Product ManagementArena 22 Jun 2020 - Jan 2021
-
Head Of Product Management & MarketingLottocap Jan 2021 - Jul 2022Led a team of 45 people in the forming of two early-stage startups (LottoCap and Arena22). Responsible for Marketing, Product (UX), Engineering, Finance, RH & Customer Care.Philanthropic Capitalization Bonds, online draws offering the chance to win money while contributing to charity.Designed and implemented innovative new entertainment and investment products, focused on increased aquisition, conversion and retention.• CRO - Optimized conversion funnel & increased conversion – increased revenue in more the 50% MoM.• Product Strategy, Discovery and Delivery – constant product discovery, benchmarking, competitor analyses to identify gaps and opportunities to feed the product roadmap.• Marketing Strategy - SEO, Paid Media, CRM, Social, Influencer Partnerships, Sponsorship Marketing• New Product Launches – modelled new and innovative capitalization products that increase acquisition, engagement, and retention of clients. -
Head Of Product Management & Data (Bi) - Sorte Online + Arena 22 + LottocapSorte Online Jun 2020 - Jan 2021São Paulo, Sp, Br💡 Pioneer website for online lottery services in Brazil, Sorte Online offers clientes a practical and safe option to play in the main official lotteries of Brazil without leaving home, and has already delivered more than R$ 135 million in prizes.Led the Product Management team including Product Owners, UX/UI designers, Product Developers, Q&A, and recently BI across 3 companies and 5 sites/products:-- Sorte Online --www.sorteonline.com.brwww.loteriabrasil.com.brwww.lotosuper.com.br-- Paraty (LottoCap) --www.lottocap.com.br-- Arena22--www.arena22.com.br -
Head Of Product Management & Business Intelligence (Bi)Rentcars.Com Aug 2018 - May 2020Amsterdam, Nl💡 Brazilian Online Travel Agency, E-commerce, principal price comparison site for worldwide car rentals in Latin America and one of the leaders globally.Led the Product & BI teams consisting of Product Managers, UX/UI designers, and Business Intelligence (BI) Analysts. Responsible for the overall User Experience and Conversion Rates across all devices (Desktop, Mobile & APPs - iOS & Android), international expansion including site translations and adaptions into 10+ languages and implementing 50+ international payment currencies. Also responsible for company indicators/metrics/targets.🎯 𝐂𝐑𝐎 (𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧)- Optimized conversion funnel & increased conversion (mobile by more than 50%; desktop by more than 30% - YoY);🎯 𝐍𝐞𝐰 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡 - new apps increased downloads and customer satisfaction (achieving Apple Store Rating 4.8 and Google Play 4.5);🎯 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 - expanded site into 10 languages and included more than 50 currencies for international payments;🎯 𝐁𝐈 & 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 - Implemented daily & weekly targets and tracking.* 𝘓𝘢𝘪𝘥 𝘰𝘧𝘧 𝘥𝘶𝘦 𝘵𝘰 𝘵𝘩𝘦 𝘥𝘦𝘷𝘢𝘴𝘵𝘢𝘵𝘪𝘯𝘨 𝘮𝘢𝘤𝘳𝘰-𝘦𝘤𝘰𝘯𝘰𝘮𝘪𝘤 𝘪𝘮𝘱𝘢𝘤𝘵𝘴 𝘰𝘧 𝘊𝘖𝘝𝘐𝘋-19 𝘰𝘯 𝘵𝘩𝘦 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 & 𝘵𝘳𝘢𝘷𝘦𝘭 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺. -
Head Of Product ManagementMadeiramadeira Feb 2017 - Aug 2018Curitiba, Paraná, Br💡 Brazilian E-commerce Start-up, home improvements (think Ikea meets Bunnings). Largest Online Home Centre in Brazil. Led a team of 15 people consisting of UX / UI designers, software developers and Marketing & BI analysts. Accountable for implementing new features, improvements and maintenance of the site, improving the user experience (UX) and increasing conversion. Responsible for leveraging customer data to drive traffic through direct and social media marketing strategies.🎯 Increased mobile conversion by more than 50% and mobile sales share more than 5x through complete UX redesign; 🎯 Improved customer after sales experience implementing a ChatBot (in less than a month) with First Chat Resolution of 70%, eliminating the need to contract more than 30 temporary attendants for the busy season;🎯 Elevated revenue via e-mail & social media by more than 60% through segmented and targeted communication strategies of retargeting, win-back, cart abandonment & product recommendations; -
R&D Performance ManagementGrupo Boticário Nov 2014 - Feb 2017Curitiba, Paraná, Br💡 Brazilian Cosmetics and Beauty Company with over 4000 stores and 350K direct sales reps in Brazil (think Avon meets Priceline).Managed a team of 25 people. Established metrics and promoted improvements in the Product Development Process through analysis of the project & product portfolio; 🎯 Maximized team engagement, achieving a rating of 96% in 2015 through the AON Company Employee Engagement Survey, with all team members responding. (compare - Boticário Group = 86%; "35 Best of 2015" = 84%; "Best in People Management" = 82%) -
Crm Analytics & Customer Intelligence ManagementO Boticário Oct 2012 - Oct 2014São José Dos Pinhais, Pr, Br💡 Brazilian Cosmetics and Beauty Company with over 4000 stores and 350K direct sales reps in Brazil (think Avon meets Priceline). Led a team of 10 in the day-to-day management of the loyalty database of approx. 20 million clients. Responsible for various consumer analysis (ex. Churn, Cross-sell, Up-sell, and Repeat Purchase) that drove segmentation and direct marketing campaign strategies. Oversaw direct marketing performance measurement (Reach, ROI, effectiveness, etc.) and loyalty program P&L. Implemented on-going consumer research surveys (quantitative e qualitative) including Churn, Customer Satisfaction and NPS. Worked with agencies in relation to loyalty strategies, campaign creation and loyalty program branding.🎯 Redesigned and relaunched the Loyalty Program, Clube Viva O Boticario.🎯 Increased Loyalty Program client engagement (clients redeeming their points) in over 50%, average spend by more than 30% and purchase frequency by approx. 3x;🎯 Achieved more than 70% growth in the incremental revenue derived directly from the Loyalty Program;🎯 Improved client retention by more than 15% with customer retention initiatives, based on customer research, reducing churn; -
Senior Marketing AnalystNissan Do Brasil Nov 2011 - Oct 2012Yokohama-Shi, Kanagawa, Jp💡 Japanese Multinational Automotive Manufacturer.Responsible for CRM & Direct Marketing campaign planning, strategy, development & execution. Managed a client and prospect database of more than 2 million people throughout Brazil including implementing database segmentation strategies.Awards:✅ Launch of the Nissan March 🏆 Bronze by ABEMB - Brazilian Direct Marketing Association; 🏆 Winner, "International Segment" - Association of Direct Marketing, India✅ Nissan Frontier (pick-up truck) 🏆 Winner Premio Colunistas Paraná 2013 for direct marketing. -
Project ManagerLactec Oct 2008 - May 2011Curitiba, Parana, Br💡 Brazilian Technology Company and Research InstituteLed a team of more than 30 software engineers in an international offshoring project (software development and maintenance), partnered with Siemens Energy (USA) including workflow management, cross-border communications, budgeting and international travel for contract negotiations. -
Senior Account ManagerStw Village Oct 2006 - Feb 2007💡 Through-the-line 360º Advertising & Marketing Communications AgencyManaged a small team of 2 account executives. Advertising account management and campaign planning for the Commonwealth Bank of Australia Limited.
-
Senior Account ManagerRapp Jun 2003 - Oct 2006New York, Ny, Us💡 Rapp Collins Australia - CRM, DBM & Direct Marketing AgencySupervised a small team of 2 account executives. Advertising account management and campaign planning & execution, for iconic Australian clients such as AUSTAR (Pay TV, internet and mobile), FOXTEL (Pay TV), SHOWTIME (Movies), MOVIE NETWORK (Movies) & AVJennings (Construction);
David Gough Skills
Crm
Direct Marketing
Marketing Strategy
Integrated Marketing
Marketing
Business Strategy
Advertising
Strategic Planning
Strategy
Management
Customer Insight
Digital Marketing
Marketing Management
Business Intelligence
Business Planning
Project Management
Email Marketing
Market Analysis
Analytics
User Experience
Segmentation
E Commerce
Leadership
Team Management
Cross Functional Team Leadership
Analysis
Conversion Optimization
Digital Strategy
Relationship Marketing
Market Intelligence
Cro Management
Customer Retention
Brand Management
Consumer Behaviour
Web Analytics
Customer Relationship Management
Loyalty Programs
Internal Communications
Database Marketing
Long Term Customer Relationships
Customer Segmentation Strategy
Competitive Analysis
Microsoft Excel
Marketing Effectiveness
Business Analysis
Microsoft Office
Team Building
Problem Solving
Critical Thinking
Automotive
Cosmetics
Retail
Strategic Communications
Market Research
Social Media Marketing
David Gough Education Details
-
University Of WollongongMarketing & Finance
Frequently Asked Questions about David Gough
What company does David Gough work for?
David Gough works for Brw Group
What is David Gough's role at the current company?
David Gough's current role is Senior Manager Ecommerce.
What is David Gough's email address?
David Gough's email address is da****@****.com.br
What is David Gough's direct phone number?
David Gough's direct phone number is +141330*****
What schools did David Gough attend?
David Gough attended University Of Wollongong.
What are some of David Gough's interests?
David Gough has interest in Photography.
What skills is David Gough known for?
David Gough has skills like Crm, Direct Marketing, Marketing Strategy, Integrated Marketing, Marketing, Business Strategy, Advertising, Strategic Planning, Strategy, Management, Customer Insight, Digital Marketing.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial