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About Me• I have an enthusiastic personality, a bright mind and always hungry for a challenge• I'd describe myself as a full-stack product & technology owner: comfortable managing small/large product teams, defining strategy, value propositions as well as hands-on design, tech, delivery, stories & wireframing etc.• Passionate about products, technology, innovation, opportunities & championing customer needs• An experienced, entrepreneurial-minded product owner with strong technical, commercial & leadership background• Demonstrable experience in building & growing design, tech & product teams• Very quick learner, able to get up to speed immediately and make an impact• What others say? A self-starter, experienced leader and energetic presenceMy Background• Proven product owner (12 yrs) - responsible for all aspects of the product:customer champion, design & user experience, requirements & stories, development & testing, planning & delivery, feedback & learnings, improvements, pivots, prioritisation & roadmap• Experienced agile practitioner (8 yrs) - SCRUM, Kanban, TDD/BDD, JIRA, sprint/release planning• Well rounded lean practitioner (5 yrs) - identifying customer opportunities, problem-solution, pain-gain, market fit & MVP• Creative problem solver, technical & commercial experience across a range of services: e-commerce, subscription, search & recs, white-labels, SaaS & API's, marketing, monetisation, partnerships, platform, tech transformation & migrations, new media, social & apps
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Product And TechnologySports StudioLondon, England, Gb -
Product & TechnologySports Studio Jun 2024 - PresentLondon, Gb -
Chief Technology & Product Officer (Ctpo)Sportstribal May 2020 - Jun 2024
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Product ConsultantWe Lean Forward Feb 2014 - May 2020We Lean Forward provide consulting services in lean product development & agile delivery, specialising is mobile apps, responsive web, digital media & technology solutions.Key Skills:Product assessment & recommendation, technology insight & advice, customer research & interviews, Agile coaching, design sprints, ideation & innovation, wire framing, prototyping, customer testing, product refinement, data analytics, roadmap creation, backlog grooming & sprint / release planning.http://www.weleanforward.com
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Cpo (Chief Product Officer)Tvplayer Jul 2018 - Aug 2019London, Uk, GbTVPlayer is a disruptive entertainment streaming service delivering live TV, on demand, catch up, pay-per-view and cloud recording. TVPlayer provided access to over 60 free channels, 30+ premium across 13+ devices (incl. web, Android, iOS, tvOS, Samsung TV, Fire TV, NetGem, Roku, Chromecast and others).As CPO I led a team of 10+ design, development, QA and video architects, responsible for customer proposition, device strategy, UX, design, development, delivery, QA, technology and operations. Primary responsibilitiesConvert free customers to pay, retain our premium customer base and generate additional revenue through complimentary advertising and partnerships. We optimised the user experience, redesigned the service giving it a more premium feel, improved streaming performance, video quality and stability. We also managed to reduce operational costs and improve delivery and performance monitoring.InnovationDue to our size and agility, we were able to support Apple, Amazon and Google by embracing their pre-launch product innovations early such as deep linking from Apple & Fire TV, voice commands (VSK) with Google and an early TV prototype for streaming TV on Amazon Echo. -
Head Of ProductTvplayer Mar 2018 - Jul 2018London, Uk, Gb -
Head Of ProductKahoot! Oct 2017 - Jan 2018Oslo, Oslo, NoA short contract for Kahoot!, a Series-A funded start-up focused primarily on providing a fremium EdTech product for schools & universities, providing education in a fun, playful, engaging way. Following their recent launch of their first premium offering (a training product targeting the business market), I was hired to review their customer onboarding flow and optimise conversion for existing customers from free-to-pay implementing a lean, learnings, data driven approach. -
Head Of Product & Technology (Itv / Bbc)Britbox International Dec 2016 - Jul 2017As part of the BritBox project, I was responsible for delivering the On Demand TV service across web, mobile, CTV and streaming devices.Primary responsibilitiesOwnership of user experience, visual design, customer testing, build delivery, data, backlog & roadmap. Additionally, managing vendors consisting of a team of designers, developers, BAs, testers & scrum-masters following both lean & agile principles.I was further accountable for defining the technical strategy with respect: CRM, customer support, analytics, insights & roadmap. -
Head Of ProductLastminute.Com Group Jul 2014 - Oct 2015Switzerland, ChHead of Product for lastminute.com’s Lifestyle category responsible for restaurants, spa, attractions, comedy & theatre (incl. the biggest brand of discounted West End tickets in the UK).ACHIEVEMENTSLaunched a new mobile app & technology service driving revenue growth & enabling European expansion.• Led a product team (5 engineers, BA, QA, Designer) & revamped agile processes, implementingweekly code sprints, code / sprint & backlog reviews• Led a mobile first project to create and app and responsive website resulting in increased conversion from 4.5% to 7.5%• Led a technology platform migration implementing a new ticketing inventory platform (enabling real time access to ticket allocations)• Designed and led customer research identifying real world user problems leading to a new valueproposition & disruptive product opportunityPRIMARY RESPONSIBILITIES• Roadmap ownership, vendor selection, requirements gathering & technical solution• Customer research, product proposition, feature prioritisation & go-to-market strategy• API analysis, user story & acceptance criteria creation, backlog grooming & sprint planning• Liaison between various disciplines (technical, operations, trading, commercial & customer service) -
Vp Of ProductEbury Jan 2014 - Apr 2014London, London, GbProvided product, UX, design & technical consulting to a fast growing FinTech business focused on providing disruptive forex & finance services for SME's & corporates.ACHIEVEMENTS• Implemented Agile delivery framework & Lean product development processes• Conceived & defined customer analytics & reporting metrics• Re-launched the Marketing channel, streamlining the complex regulatory registration requirements• Launched new online trading platform enabling clients to self-serve (reducing manual costs) -
Head Of Product Development & InnovationVirgin Media Feb 2010 - Jan 2014Reading, Berkshire , GbHands on senior department manager, responsible for delivering the multi-screen vision and development of core product & services within the Digital Entertainment.ACHIEVEMENTSFocusing away from direct revenues towards customer loyalty, churn reduction & subscriber upsell.• Launched Virgin Media Player TV On Demand for TV & Movies• Launched award winning TV Anywhere (TV On Demand & Live TV) on PC, iOS & Android (futureproofing smart TV, Xbox & PS3)• Enhanced offering via IoT (Internet Of Things) TV remote management in/out of home (incl. remote record, remote control & flick-to-tv)• Created content personalisation service offering crowd & personalised recommendations• Innovated – supported the incubation team on various projects (SmartHouse, 24/7 TV Rewind)PRIMARY RESPONSIBILITIES• Product Development – led a team of product managers, PMs, BAs, designers & developers• Defined user experience – research, wire-framing, customer journeys & design• Value proposition - business case, budgeting, forecasting & customer feedback loop• Defined technology strategy for multi-device roadmap (including vendor selection, developmentoutsourcing & partnerships) – e.g. TV Anywhere via TiVo™ integration -
Head Of Technology, Development & Ux DesignVirgin Media Mar 2006 - Feb 2010Reading, Berkshire , GbSenior Department Manager, reporting to MD Online to manage creative design, UX, innovation, vendors & content delivery. Additionally responsible for research, solution design, architecture & implementation all key providers and tech platforms.ACHIEVEMENTSGrew annual digital revenues from £14m to £30m+ thru enhanced search, bespoke advertising & keypartnerships making virginmedia.com a top 12 UK website• Launched virginmedia.com customer portal• Introduced & evangelised Agile framework improving delivery process• Launched monetised music video streaming, movie trailers & innovative user generated video(Road to V & Virgin Shorts)• Launched a new sports entertainment offering (FA Premier League rights)• Targeted rich media advertising revenues by integrating video streaming technology platforms• Delivered key technology services - CMS, DAM, Search & Recommendations, Advertising andSocialPRIMARY RESPONSIBILITIUES• Team management (18+ UX designers / developers / BA / PMs) – resource, planning, workflow, project management, career development, motivation & leadership• Product innovation – twinned with the commercial head I worked to identify market opportunities, look around corners & exceed revenue targets• Product design & development – UX, Design & Development of all products• Solution strategy – Identifying vendors, managing vendor selection process, delivery andoperational readiness of technology Products.• Contractual, commercial, operational ownership of key platforms – Metadata services, Videoingestion, Content security, Device delivery & App Stores -
Head Of Ux Design & DevelopmentNtl Inc. Mar 2005 - Mar 2006Responsible for web design (UI/UE), development, and technology platforms. Design:Brand development, creative direction, UI/UE design, advertising execution and site traffic/revenue growth,Development:Functional/API development, supplier/partner integrations, CMS product development and web service enhancement. Proficient in PHP, JavaScript, Liberate, CSS and SQL.Platform:Video, CMS, Ad Server & platforms - strategy, integration, development and account management.Strategic:Business planning, industry analysis, solutions development, technical roadmap creation, platform strategy/architecture, online solutions and capacity planning.Management responsibilities:Financial budgeting, resource management, analysis, and team leadership. Excellent communication skills (management, negotiation, presentation) both technical and business.
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Head Of DevelopmentNtl Inc. Sep 2002 - Mar 2005Web site development, production, supplier/partner integration, brand development, functional/API development, web site traffic growth, web site UI and advertising integration. Strategic consulting, including business planning, roadmap strategy development, budgeting & resource management.
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Development ManagerNtl Inc. Feb 2001 - Sep 2002As development team manager I was responsible for deliver and support of the ntl websites: www.ntlworld.com & www.ntl.com. I was also responsible for www.tesco.net (a platform developed/supported by ntl to deliver the ISP venture of Tesco). Working across a variety of platforms, technologies, CMS's, in house and virtual teams I was able to deliver new sites for both ntl and Tesco during this period.
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Senior DeveloperNtl Inc. Jul 2000 - Feb 2001As senior developer I used client/server-side solutions for both Digital TV (Liberate 1.2) and Web. I managed the delivery of various applications including gaming, portals, EPGs, content management systems, whilst using and combining latest technologies such as PHP on Apache, ASP on Windows, Liberate 1.2 (DTV), JavaScript/DHTML, XHTML/CSS, mySQL & SQL Server.During this period we created the portal www.ntlworld.com. This included numerous partner integrations, aswell as the creation of a CMS. I also worked on microsites for Liberate (ntl's Digital TV platform).
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Developer & DbaBritish Gas Jul 1999 - Dec 1999Windsor, England, Gb
David Grayland Skills
David Grayland Education Details
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University Of SunderlandAccounting & Computing -
Solihull Sixth Form CollegeComputer Science - History - General Studies
Frequently Asked Questions about David Grayland
What company does David Grayland work for?
David Grayland works for Sports Studio
What is David Grayland's role at the current company?
David Grayland's current role is Product and Technology.
What is David Grayland's email address?
David Grayland's email address is da****@****ntl.com
What is David Grayland's direct phone number?
David Grayland's direct phone number is 44 20 7802*****
What schools did David Grayland attend?
David Grayland attended University Of Sunderland, Solihull Sixth Form College.
What are some of David Grayland's interests?
David Grayland has interest in Snowboarding/skiing, New Technology, Playing Snooker/pool, Gadgets, Civil Rights And Social Action, Politics, Socialising, Science And Technology, Human Rights.
What skills is David Grayland known for?
David Grayland has skills like User Experience, Cms, Mobile Devices, Software Development, Web Services, Php, Web Design, Vod, User Interface, Iptv, Product Development, Cloud Computing.
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