David Grayland Email & Phone Number

London, England, Gb

London, Gb

We Lean Forward provide consulting services in lean product development & agile delivery, specialising is mobile apps, responsive web, digital media & technology solutions.Key Skills:Product assessment & recommendation, technology insight & advice, customer research & interviews, Agile coaching, design sprints, ideation & innovation, wire framing, prototyping, customer testing, product refinement, data analytics, roadmap creation, backlog grooming & sprint / release planning.http://www.weleanforward.com

London, Uk, Gb

TVPlayer is a disruptive entertainment streaming service delivering live TV, on demand, catch up, pay-per-view and cloud recording. TVPlayer provided access to over 60 free channels, 30+ premium across 13+ devices (incl. web, Android, iOS, tvOS, Samsung TV, Fire TV, NetGem, Roku, Chromecast and others).As CPO I led a team of 10+ design, development, QA and video architects, responsible for customer proposition, device strategy, UX, design, development, delivery, QA, technology and operations. Primary responsibilitiesConvert free customers to pay, retain our premium customer base and generate additional revenue through complimentary advertising and partnerships. We optimised the user experience, redesigned the service giving it a more premium feel, improved streaming performance, video quality and stability. We also managed to reduce operational costs and improve delivery and performance monitoring.InnovationDue to our size and agility, we were able to support Apple, Amazon and Google by embracing their pre-launch product innovations early such as deep linking from Apple & Fire TV, voice commands (VSK) with Google and an early TV prototype for streaming TV on Amazon Echo.

London, Uk, Gb

Oslo, Oslo, No

A short contract for Kahoot!, a Series-A funded start-up focused primarily on providing a fremium EdTech product for schools & universities, providing education in a fun, playful, engaging way. Following their recent launch of their first premium offering (a training product targeting the business market), I was hired to review their customer onboarding flow and optimise conversion for existing customers from free-to-pay implementing a lean, learnings, data driven approach.

As part of the BritBox project, I was responsible for delivering the On Demand TV service across web, mobile, CTV and streaming devices.Primary responsibilitiesOwnership of user experience, visual design, customer testing, build delivery, data, backlog & roadmap. Additionally, managing vendors consisting of a team of designers, developers, BAs, testers & scrum-masters following both lean & agile principles.I was further accountable for defining the technical strategy with respect: CRM, customer support, analytics, insights & roadmap.

Switzerland, Ch

Head of Product for lastminute.com’s Lifestyle category responsible for restaurants, spa, attractions, comedy & theatre (incl. the biggest brand of discounted West End tickets in the UK).ACHIEVEMENTSLaunched a new mobile app & technology service driving revenue growth & enabling European expansion.• Led a product team (5 engineers, BA, QA, Designer) & revamped agile processes, implementingweekly code sprints, code / sprint & backlog reviews• Led a mobile first project to create and app and responsive website resulting in increased conversion from 4.5% to 7.5%• Led a technology platform migration implementing a new ticketing inventory platform (enabling real time access to ticket allocations)• Designed and led customer research identifying real world user problems leading to a new valueproposition & disruptive product opportunityPRIMARY RESPONSIBILITIES• Roadmap ownership, vendor selection, requirements gathering & technical solution• Customer research, product proposition, feature prioritisation & go-to-market strategy• API analysis, user story & acceptance criteria creation, backlog grooming & sprint planning• Liaison between various disciplines (technical, operations, trading, commercial & customer service)

London, London, Gb

Provided product, UX, design & technical consulting to a fast growing FinTech business focused on providing disruptive forex & finance services for SME's & corporates.ACHIEVEMENTS• Implemented Agile delivery framework & Lean product development processes• Conceived & defined customer analytics & reporting metrics• Re-launched the Marketing channel, streamlining the complex regulatory registration requirements• Launched new online trading platform enabling clients to self-serve (reducing manual costs)

Reading, Berkshire , Gb

Hands on senior department manager, responsible for delivering the multi-screen vision and development of core product & services within the Digital Entertainment.ACHIEVEMENTSFocusing away from direct revenues towards customer loyalty, churn reduction & subscriber upsell.• Launched Virgin Media Player TV On Demand for TV & Movies• Launched award winning TV Anywhere (TV On Demand & Live TV) on PC, iOS & Android (futureproofing smart TV, Xbox & PS3)• Enhanced offering via IoT (Internet Of Things) TV remote management in/out of home (incl. remote record, remote control & flick-to-tv)• Created content personalisation service offering crowd & personalised recommendations• Innovated – supported the incubation team on various projects (SmartHouse, 24/7 TV Rewind)PRIMARY RESPONSIBILITIES• Product Development – led a team of product managers, PMs, BAs, designers & developers• Defined user experience – research, wire-framing, customer journeys & design• Value proposition - business case, budgeting, forecasting & customer feedback loop• Defined technology strategy for multi-device roadmap (including vendor selection, developmentoutsourcing & partnerships) – e.g. TV Anywhere via TiVo™ integration

Reading, Berkshire , Gb

Senior Department Manager, reporting to MD Online to manage creative design, UX, innovation, vendors & content delivery. Additionally responsible for research, solution design, architecture & implementation all key providers and tech platforms.ACHIEVEMENTSGrew annual digital revenues from £14m to £30m+ thru enhanced search, bespoke advertising & keypartnerships making virginmedia.com a top 12 UK website• Launched virginmedia.com customer portal• Introduced & evangelised Agile framework improving delivery process• Launched monetised music video streaming, movie trailers & innovative user generated video(Road to V & Virgin Shorts)• Launched a new sports entertainment offering (FA Premier League rights)• Targeted rich media advertising revenues by integrating video streaming technology platforms• Delivered key technology services - CMS, DAM, Search & Recommendations, Advertising andSocialPRIMARY RESPONSIBILITIUES• Team management (18+ UX designers / developers / BA / PMs) – resource, planning, workflow, project management, career development, motivation & leadership• Product innovation – twinned with the commercial head I worked to identify market opportunities, look around corners & exceed revenue targets• Product design & development – UX, Design & Development of all products• Solution strategy – Identifying vendors, managing vendor selection process, delivery andoperational readiness of technology Products.• Contractual, commercial, operational ownership of key platforms – Metadata services, Videoingestion, Content security, Device delivery & App Stores

Responsible for web design (UI/UE), development, and technology platforms. Design:Brand development, creative direction, UI/UE design, advertising execution and site traffic/revenue growth,Development:Functional/API development, supplier/partner integrations, CMS product development and web service enhancement. Proficient in PHP, JavaScript, Liberate, CSS and SQL.Platform:Video, CMS, Ad Server & platforms - strategy, integration, development and account management.Strategic:Business planning, industry analysis, solutions development, technical roadmap creation, platform strategy/architecture, online solutions and capacity planning.Management responsibilities:Financial budgeting, resource management, analysis, and team leadership. Excellent communication skills (management, negotiation, presentation) both technical and business.

Web site development, production, supplier/partner integration, brand development, functional/API development, web site traffic growth, web site UI and advertising integration. Strategic consulting, including business planning, roadmap strategy development, budgeting & resource management.

As development team manager I was responsible for deliver and support of the ntl websites: www.ntlworld.com & www.ntl.com. I was also responsible for www.tesco.net (a platform developed/supported by ntl to deliver the ISP venture of Tesco). Working across a variety of platforms, technologies, CMS's, in house and virtual teams I was able to deliver new sites for both ntl and Tesco during this period.

As senior developer I used client/server-side solutions for both Digital TV (Liberate 1.2) and Web. I managed the delivery of various applications including gaming, portals, EPGs, content management systems, whilst using and combining latest technologies such as PHP on Apache, ASP on Windows, Liberate 1.2 (DTV), JavaScript/DHTML, XHTML/CSS, mySQL & SQL Server.During this period we created the portal www.ntlworld.com. This included numerous partner integrations, aswell as the creation of a CMS. I also worked on microsites for Liberate (ntl's Digital TV platform).

Windsor, England, Gb

Bachelor Of Arts - Ba, Accounting & Computing

A-Levels, Computer Science - History - General Studies