David Roach Email & Phone Number

Blackpool, England, United Kingdom

Providing insight into the existing member base profile and identifying opportunities to grow the membership by driving the targeting of the acquisition program. Maximising the opportunities with the data from the existing CRM system and advising on data requirements for the new CRM system implementation. Involved in the project to implement Dot Digital into the business and managing the targeting of marketing campaigns for email and SMS. Developing Tableau reporting from its inception into the organisation to provide profiles of the existing member base. Utilising a creator profile and the Tableau Data Prep module to link to additional data sources and automate reporting. Creating a de-duplication function within Tableau to deliver attribution reporting for acquisition campaigns using external prospect data and internally generated sales lead opportunities. Linking to other internal systems to provide Tableau reports across the business on for e-marketing campaign summaries and events auduience summaries.

Wigan, England, United Kingdom

Delivering customer insight across all the brands within the group (Shearings Holidays, National Holidays, UKbreakaways, Caledonian Travel and Wallace Arnold Travel) to increase Marketing effectiveness and understanding. Providing Marketing KPI analysis to the Marketing department and the Exec team including acquisition and retention performance including acquisition and retention performance, product and purchase channel analysis.Deriving the core criteria behind a single customer view project to consolidate the group database across 5 brands sourced from 3 independent reservations systems. Specify and build key segmentation fields within the Marketing campaign and analytics system.

Manchester, United Kingdom

Supporting the Head of Commercial and the Marketing Department with all Customer Insight reporting requirements including segmentation views, campaign analysis and customer profile reporting. Influenced the targeting strategy and delivered the campaign data for the multi-channel marketing program.Managing relationships with external market research agencies and delivering key point summaries back into the business. Developed customer segmentation models within Business Objects and Excel.

Manchester, United Kingdom

Supported the Business Development Manager in delivering Customer Insight detail including business organisation structures, IT potential models and industry verticals to increase the accuracy of the customer profitability model. Specified and built a number of KPI reports for key steak holders within the business. Produced market performance and brand share reporting across a number of key product areas and brands - highlighting key potential opportunities to the business. Continued to support the Marketing department with insight and campaign performance reporting.

Manchester

Created and evolved customer profile models which gave a clearer and consistent view of IT potential. Managed the data delivery and influenced the criteria to create the customer engagement mapping segmentation and company structure views. Managed relationships with external research agencies to deliver market performance indicators, market forecast volumes and brand perception surveys. Provided B2B data consultancy to Dixons Retail colleagues and their marketing agency (RAPP) in relation to segmentation, targeting and suppressions.

Manchester, United Kingdom

Derived the criteria for a project to separate the customer base into SOHO/Micro and SME segments which were then operated by different divisions within the Dixons Group. Managed a team responsible for all marketing campaign data production and analysis. Ensured external agencies delivered accurate & up to date data and increased system availability during core operating hours to cause minimal impact on campaign delivery.

Manchester, United Kingdom

Undertook a lead project role to review and select a Marketing campaign and analytics tool to provide a single customer view. This included sourcing and hiring specialised marketing analytics consultants to overview the project to enable an independent recommendation which confirmed our choice of system and host supplier to secure £3/4M budget signoff from Dixons Group Finance. Successfully aligned and restructured the customer database following the acquisition of two competitors from within our market space.

Manchester, United Kingdom

Managed a team of three providing technical support and training to enable the team to produce selections lists for online, offline and call out campaigns. Involved in the managing of the Marketing data agency in a number of projects including specifying and verifying data cleansing projects and producing IT addressable spend models. Presented campaign results and delivered Customer Insight views to the Marketing Agency meetings. Enhanced the existing customer address data utilising QAS batch addressing to update postcode changes.

Manchester, United Kingdom

Developed a set of data manipulation routines to create customer data files updated daily for Marketing selections and suppressions through Business Objects, batch programs and SPSS Syntax. Took over the management of the distribution of e-marketing campaigns migrating to a new supplier reducing the cost from 8 pence per delivery to 0.5 pence. Sourced and implement address de-duplication and mail sort software saving the company significant time and money for campaign production, data cleansing and mail sort processing. Helped develop the requirements for Business Objects Business Objects tool to produce relevant Marketing information

Manchester, United Kingdom

Managed the relationship with the data agency to produce a Cognos Powerplay analysis cube. Developed a sound understanding of SPSS syntax and data manipulation techniques to process the customer database and transaction history and provide analysis to the Customer Database Manager

Clayton-Le-Moors

Accrington

Middleton Manchester

Warrington, United Kingdom