David Roach Email & Phone Number

Blackpool, England, United Kingdom

Providing insight into the existing member base profile and identifying opportunities to grow the membership by driving the targeting of the acquisition program. Maximising the opportunities with the data from the existing CRM system and advising on data requirements for the new CRM system implementation. Involved in the project to implement Dot Digital.

Wigan, England, United Kingdom

Delivering customer insight across all the brands within the group (Shearings Holidays, National Holidays, UKbreakaways, Caledonian Travel and Wallace Arnold Travel) to increase Marketing effectiveness and understanding. Providing Marketing KPI analysis to the Marketing department and the Exec team including acquisition and retention performance including.

Manchester, United Kingdom

Supporting the Head of Commercial and the Marketing Department with all Customer Insight reporting requirements including segmentation views, campaign analysis and customer profile reporting. Influenced the targeting strategy and delivered the campaign data for the multi-channel marketing program.Managing relationships with external market research.

Manchester, United Kingdom

Supported the Business Development Manager in delivering Customer Insight detail including business organisation structures, IT potential models and industry verticals to increase the accuracy of the customer profitability model. Specified and built a number of KPI reports for key steak holders within the business. Produced market performance and brand.

Manchester

Created and evolved customer profile models which gave a clearer and consistent view of IT potential. Managed the data delivery and influenced the criteria to create the customer engagement mapping segmentation and company structure views. Managed relationships with external research agencies to deliver market performance indicators, market forecast.

Manchester, United Kingdom

Derived the criteria for a project to separate the customer base into SOHO/Micro and SME segments which were then operated by different divisions within the Dixons Group. Managed a team responsible for all marketing campaign data production and analysis. Ensured external agencies delivered accurate & up to date data and increased system availability during.

Manchester, United Kingdom

Undertook a lead project role to review and select a Marketing campaign and analytics tool to provide a single customer view. This included sourcing and hiring specialised marketing analytics consultants to overview the project to enable an independent recommendation which confirmed our choice of system and host supplier to secure £3/4M budget signoff from.

Manchester, United Kingdom

Managed a team of three providing technical support and training to enable the team to produce selections lists for online, offline and call out campaigns. Involved in the managing of the Marketing data agency in a number of projects including specifying and verifying data cleansing projects and producing IT addressable spend models. Presented campaign.

Manchester, United Kingdom

Developed a set of data manipulation routines to create customer data files updated daily for Marketing selections and suppressions through Business Objects, batch programs and SPSS Syntax. Took over the management of the distribution of e-marketing campaigns migrating to a new supplier reducing the cost from 8 pence per delivery to 0.5 pence. Sourced and.

Manchester, United Kingdom

Managed the relationship with the data agency to produce a Cognos Powerplay analysis cube. Developed a sound understanding of SPSS syntax and data manipulation techniques to process the customer database and transaction history and provide analysis to the Customer Database Manager

Clayton-le-Moors

Accrington

Middleton Manchester

Warrington, United Kingdom