David Groene Email & Phone Number

West Hollywood, Ca, Us

Greater Los Angeles Area

Directing all growth initiatives in design, product development, marketing, private label partnerships and sales company wide.

Los Angeles

Directed all growth initiatives in design, product development, marketing and licensing for the Consort brand.Led Consort furniture brand, launched in April 2018: production line, product launch, marketing strategy and full implemention-Concepts editor-Product offering, structure and strategy-Budgeting and timeline plan for six month launch-3D model and rendering all products for prototyping-Translated models to online customer experience-Material and finish… Show more Directed all growth initiatives in design, product development, marketing and licensing for the Consort brand.Led Consort furniture brand, launched in April 2018: production line, product launch, marketing strategy and full implemention-Concepts editor-Product offering, structure and strategy-Budgeting and timeline plan for six month launch-3D model and rendering all products for prototyping-Translated models to online customer experience-Material and finish selection-Full branding collateral-Oversee multi-channel marketing for launch-Produce product preview at AD Show in NYC-Launch initial collection at High Point, NC-Produce product rendering to secure June 2018 Elle Decor spread-Full collection launch at ICFFCreated inventory and purchasing systems and shipping calculator for online storeDeveloped and launched fully re-branded website with 3D models of new product for a cutting edge custom furniture shopping experienceCemented new relationships as well as secured a licensing agreement with Hudson Valley Lighting for the development of Consort co-branded lighting line launching in April 2019Shopify audit and buildout focusing on backend operations clean-upStreamlined vendor relationsMargin audit - targeting growth revenue streamsPerform financial/strategic due diligence and risk analysis into new opportunitiesNegotiate and review all new opportunities Prepare all business development presentations/decks for all partiesStrategically develop business relationships and partnerships to facilitate the growth of the companyDevelop business plan with advisement team and consultantsManage timelines and cross-department production for marketing initiativesOversee store marketing and event-based programmingIdentify strategy to monetize existing product lines for growthWorking with founders on marketing and promotion strategyOversee coordination and implementation of photoshoots, marketing and initiativesGenerate contracts for new clients Show less

New York City

Monitoring and analyzing monthly P/Ls, sales reports and expense reports for two companies operatingclosely together and producing reports for quarterly review.Forecasting and preparing budgets, sales goals, new product initiatives, COGS and cost analysis models for both short and long-term outlooks for quarterly strategy sessions with principal Producing and launching 15 new fabric SKUs in summer of 2015 with nation-wide showroom introduction.Overseeing a full re-structuring in… Show more Monitoring and analyzing monthly P/Ls, sales reports and expense reports for two companies operatingclosely together and producing reports for quarterly review.Forecasting and preparing budgets, sales goals, new product initiatives, COGS and cost analysis models for both short and long-term outlooks for quarterly strategy sessions with principal Producing and launching 15 new fabric SKUs in summer of 2015 with nation-wide showroom introduction.Overseeing a full re-structuring in production as well as transition of customer service resulting in a reduction in production cost of 36% and using the cost savings to offset a 45% inventory replenishment initiative.Addressing and solving all production issues that arise and presenting viable solutions to maintain the highest product integrity.Managing the production rollout and launch of 15 new fabric SKUs in summer/fall of 2015 with nation-wide showroom visit introduction presentations.Strategizing and creating full scope long-term and short-term marketing strategies then managing many successful initiatives: direct mailer, sample mailer, digital look-book, OKL sale and website launch.Creating four textile designs- from snapshot to printed goods- for an exclusive sale with One Kings Lane running from fall 2016 to spring 2017 with second introduction in re-colorations to permanent collection.Designing and directing, inspiration to product-in-showroom, 31 fabric and 37 wallpaper SKUs, launching an entirely new collection in sprint of 2016 will fully designed collateral and international distribution.Photographing new products both installed and sample selections: all of which are used for marketing. Designing and producing many postcards for direct outreach, product teaser postcards, foldable product brochures, promotional materials coasters, print advertisements and holiday greeting cards.Managing the crucial business relationships with Holland & Sherry Corporate as well as their many showrooms. Show less

Miami Beach

Working one-on-one with designer and client. Executing the full extent of services, specifically communicating all client approvals and logistics for each project• Presenting and quoting high-end custom design and furnishing proposals• Invoicing clients and internal accounting for all furnishings and finish materials• Managing multiple projects and directing contract workers, vendors and design associates• Installing and coordinating interior projects ranging from a pied-à-terre… Show more Working one-on-one with designer and client. Executing the full extent of services, specifically communicating all client approvals and logistics for each project• Presenting and quoting high-end custom design and furnishing proposals• Invoicing clients and internal accounting for all furnishings and finish materials• Managing multiple projects and directing contract workers, vendors and design associates• Installing and coordinating interior projects ranging from a pied-à-terre to full hotel renovations• Maintaining an organized and efficient office and inventory of project samples and client sign-offs Show less

2 Prudential Plaza

Selling, directing and managing a team on a range of digital-focused products and services intended to maximize new client’s sales and digital effectiveness with each brand’s market penetration• Product launch, brand development and sales logistics adding $150,000 in billing: Tastemaker• Strategist: web and digital translation, ad sales program implemented 42% growth: Bask Magazine

Chicago

Chicago Il

Created and launched marketing initiatives via digital and physical mediums with the goal of increasing sales and expanding the brand reach. • Increased active users by 55% on social networks • Created and maintained long standing client relationships • Conceived creative marketing projects • Trained staff to meet marketing goals, perpetuate brand • Directed and executed special events, on and off site • Collaborated with owners and management team

Chicago Il

Performed, aggregated and prepared market research as well as prepared client proposals, while supporting my team. • Developed innovative marketing strategies • Provided market research deliverables for clients • Assisted in all client interaction and consulting • Worked closely with creatives in brand development

· Coordinating with an assistant all daily operations for the magnet site of After School Matters. · Collaborating with public relations professionals to create a space that showcased After School Matters education programs to the public in a high profile setting. · Supervising a staff of twenty educators and hundreds of students in a setting with public access. · Running daily meetings with education staff and adaptive coordinators to insure the safety and of… Show more · Coordinating with an assistant all daily operations for the magnet site of After School Matters. · Collaborating with public relations professionals to create a space that showcased After School Matters education programs to the public in a high profile setting. · Supervising a staff of twenty educators and hundreds of students in a setting with public access. · Running daily meetings with education staff and adaptive coordinators to insure the safety and of each student. Show less