Multi-disciplined global-oriented senior business executive, with over 25 years of experience in international business development, sales and marketing in large corporations and startups, generating multibillion dollars of business, in the fields of consumer products; retail and e-tail, automotive, telecommunications and more. Proven track record in envisioning creative, strategic business plans and building marketing value propositions and "making-them-happen" in extremely complex competitive marketing landscapes, and challenging organizational environments reaching outstanding results. At Spinframe Technologies, founder of an automotive technology start-up that revolutionizes the concept of vehicle inspection. At Keter, a global leader in consumer plastic products, developed from scratch, as an internal entrepreneur and innovative thinker, the most dominant category within the company's business portfolio, consolidated and revamped the Keter brand and developed e-commerce into a key channel for the Keter Group.A leader by example and a change agent, that sets high standards and reaches outstanding results.Fluent in 4 languages: English, Hebrew, French, and Dutch.