I am a firm believer in the transformative power of mixing creativity with strong strategic guidance, technology (and more than ever AI) and data analysis.🦾 That’s why I love to help agencies, brands and people to face effectively the marketing challenges in an ever-more digital, more complex but also more exciting society.  With a strong track record in the creative and digital industries, whether as a strategist or a manager, I’ve always used my skills to help my clients and my colleagues tap into the full potential of innovative advertising.👨🏼‍🚀 I founded my own business and today, I help transform traditional agencies into “through-the-funnel” integrated ones. 📍As a manager, I am committed to empowering my team and fostering a positive work environment through respect, openness, and mentorship. 📍As a teacher, I also share my passion for innovative marketing and communication with my students.Teaching Digital strategy at the ULB and advertising strategy at ECS for more than 10 years.😃What drives my day? Solving problems by creating synergies between people with different expertise, creating new perspectives with the young generation of communicators and marketers, and helping the team with my creativity and my strategic guidance. ♟️Professional SkillsAgency Management | Brand Strategy | Content Strategy | Funnel analysis | Digital Strategy | Storytelling | Business Performance | AI Evangelist | AI Marketing Solution | Keynote speaker |