To define and communicate the company's strategic direction with a focus on attribution models and analytics, my approach would involve several key steps. Firstly, I would conduct a comprehensive analysis of market trends and competitive dynamics to identify opportunities where attribution models can provide significant value. This analysis would include understanding customer needs, industry benchmarks, and emerging technologies that can enhance our analytics capabilities.Overseeing operational practices would be crucial in ensuring efficiency and effectiveness across all business units. This includes optimizing workflows, resource allocation, and performance metrics to align with our strategic goals. Regular performance reviews and feedback loops would be established to monitor progress and make data-driven adjustments as needed.Engaging with key stakeholders such as investors, board members, and major clients would be a priority to gather feedback and communicate the value of our attribution solutions. This communication would emphasize how our analytics capabilities drive business outcomes, enhance decision-making processes, and create competitive advantages in the marketplace. By fostering transparent and collaborative relationships with stakeholders, we can ensure alignment with their expectations and maintain support for our strategic initiatives.

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Partnership Leaders is the industry association for Partnership / Channel / Alliances leaders to share best practices, receive guidance from peers, and build relationships in this fast-growing and unique space.PL is currently run through an invite-only Slack group. Composed of 350+ members from the leading technology companies around the world. Sincere thanks to our wonderful members and everything they contribute.If you are in a leadership role in your Partnerships organization feel free to message me for an invite to the group.

To identify and cultivate strategic relationships with potential partners across the Americas, I employed a proactive approach focused on aligning partnerships with our company’s strategic goals and enhancing market presence. This involved conducting thorough market research and analysis to identify key players and emerging opportunities in various regions. By understanding regional dynamics and market needs, I tailored our partnership strategy to capitalize on specific opportunities that would drive mutual value and support our growth objectives.Managing existing partnerships was another critical aspect of my role. I ensured that established partnerships remained effective by continuously monitoring performance against agreed-upon objectives and fostering open communication with partners. This proactive approach allowed us to address challenges promptly and capitalize on opportunities for mutual benefit.Implementing the partnership strategy across the Americas required adapting approaches to fit regional nuances and market dynamics. I led the Americas partner team, orchestrating the expansion of our partner ecosystem and facilitating the delivery of partner solutions and services to the market. Collaboration with a top-tier team was essential in developing and executing strategic initiatives that strengthened our market position and enhanced our ability to meet customer needs through robust partner relationships.

Acquired by ContentsquareAs the architect of Heap's channel sales strategy, I focused on aligning our approach with the company's overarching business goals while fostering sustainable growth and profitability through strategic partnerships. This involved identifying and recruiting new channel partners whose capabilities and market reach complemented Heap's solutions. Negotiating partnership agreements was crucial to establishing clear expectations and mutual benefits, ensuring that each partnership contributed to our expansion and market penetration goals.To empower our channel partners, I implemented robust sales enablement resources and tailored training programs. These initiatives were designed to equip partners with the knowledge, tools, and support needed to effectively market and sell Heap's solutions. By providing direct support and ongoing guidance, we enhanced our partners' ability to articulate the value proposition of Heap's offerings to their respective customer bases, thereby accelerating sales cycles and driving revenue growth.Throughout this process, I maintained a focus on collaboration and alignment, ensuring that our channel strategy not only supported our partners' success but also strengthened Heap's market position and customer satisfaction. This comprehensive approach to channel sales management contributed to our ability to capitalize on market opportunities and achieve sustainable business growth.

Acquired by ContentsquareAs a senior leader on the Global Business Development Team at Clicktale, my focus was on developing strategic initiatives and cultivating partnerships to enhance customer support through our experience analytics services. I played a pivotal role in expanding the Americas Solution Partners network, directing efforts to establish best practices that propelled business growth and provided valuable insights for global brands leveraging the Clicktale Experience Cloud.Central to my responsibilities was identifying key opportunities in the market where our experience analytics solutions could add significant value. I worked closely with potential partners across the Americas, nurturing relationships that aligned with Clicktale's strategic goals and enhanced our capabilities in delivering actionable insights to clients. By developing and executing strategic initiatives, I ensured that our partnerships were structured to maximize mutual benefit, driving adoption of our solutions and expanding our market presence effectively.Throughout this process, I maintained a focus on innovation and customer success, collaborating with cross-functional teams to integrate experience analytics seamlessly into our partners' offerings. This approach not only strengthened our relationships with existing partners but also attracted new ones, positioning Clicktale as a leader in providing comprehensive experience analytics services tailored to the needs of global brands.

Acquired by AkamaiAs a leader overseeing the expansion and management of key strategic partnerships across diverse product areas, including performance, security, and advertising technology, I played a pivotal role in shaping our company's market strategy and enhancing our global presence. I actively participated on the pitch team for executive briefings with top-tier venture capital firms, including Andreessen Horowitz, showcasing our strategic direction and growth potential.One of my primary achievements was cultivating executive-level relationships with global heads at major advertising agencies within conglomerates like WPP, Publicis, IPG, and Omnicom. These partnerships reinforced our strategic positioning and enabled us to leverage their extensive networks to drive adoption of our solutions globally. I spearheaded the development of international partnerships, significantly expanding our footprint in Asia, EMEA, and the Americas, and secured our first partner deals in Asia, which marked a significant growth milestone for our company.Moreover, I led initiatives that generated substantial new revenue streams by building and educating digital agencies such as SapientRazorfish, iCrossing, and eBiquity on the value propositions of our products and services. These efforts not only contributed to revenue growth but also strengthened our market leadership in key sectors of the advertising technology landscape.

As an advisor at ROI DNA, I leveraged over two decades of experience in business, partner, and channel development within the marketing and advertising technology industry to enhance our partner and channel strategies. My focus was on augmenting net new revenue across all service lines through strategic partnerships and sales initiatives. I spearheaded the delivery of a comprehensive suite of services encompassing SEM, SEO, Conversion Rate Optimization, Creative, UX, Branding, and Engineering Services, significantly expanding our market reach and enhancing our service capabilities.A key achievement was cultivating significant relationships with major platforms such as Adobe, DOMO, and Optimizely. Notably, I positioned ROI DNA as DOMO’s leading partner in the West for implementation and strategy services. This strategic alignment boosted our revenue streams by facilitating engagements with over 50 companies, including prominent names like Restoration Hardware and BitTorrent. Additionally, I successfully drove new business development by securing and managing key engagements with high-profile clients such as Salesforce, GitHub, and Amplitude, further solidifying ROI DNA’s position as a leader in the marketing and advertising technology space.

As Global Vice President of Business Development and Partnerships at Ensighten, I strategically developed and implemented the Ensighten Connect Partner Program, a pivotal initiative that propelled our brand to international prominence and drove a multi-million-dollar partner business. My leadership played a crucial role in expanding Ensighten's footprint into Latin American and Asia-Pacific markets through strategic partnerships established within these regions.Under my guidance, Ensighten experienced substantial growth, scaling from fewer than 30 employees to a robust workforce of 300. This achievement reflected our effective hiring strategies and the implementation of successful employee referral programs. The launch and management of the Ensighten Connect Partner Program significantly enhanced global brand recognition and contributed to substantial business growth, leading to partner-driven revenue exceeding $13 million. Through strategic leadership and leveraging extensive industry expertise, I orchestrated a significant expansion in company revenue, market presence, and workforce, cementing Ensighten's position as a leader in the industry.

Led by my role at Omniture following the Offermatica acquisition in December 2007, I spearheaded the strategic expansion of the channel business across the Americas. My primary focus was on cultivating relationships with digital agencies, system integrators, and technology partners to drive business growth and accelerate technological adoption. Within this role, I directed a team of sales managers in developing data-driven media optimization practices with partners, emphasizing technologies that enhance analytics, customer acquisition, and conversion efficiencies.During my tenure, I achieved significant milestones in the growth and management of digital agencies, enhancing the adoption and market penetration of Adobe technologies. By integrating and expanding digital agency operations, we effectively leveraged Adobe's comprehensive technology suite. This strategic integration aimed to optimize the use of analytics and digital marketing tools across partner networks, ultimately boosting our capability to deliver impactful solutions and drive mutual growth with our partners.

Advisor to CEO on go to market strategies for product, marketing and sales strategies. Scout Labs was a startup that let brands owners track what’s being said about them on new and social sites. Acquired in May of 2010 by Lithium Technologies.

David came to Omniture via the Offermatica acquisition in December of 2007. David was given the responsibility of building and growing out the channel business with digital agencies, SI's and technology partners for the Americas.

David was brought to Offermatica by Darren Johnson for whom he had worked with at ATG and also partnered with during his time at Fort Point Partners. David was tasked with building out the revenue for by driving channel sales with digital agencies and other 3rd party relationships. Offermatica was acquired by Omniture December 2007, where David was given more resources and a larger team to continue driving channel and partner revenue for the company.

David was brought into Blast Radius by the executive team to manage and drive revenue with strategic partnerships along with developing and managing the global alliance strategy for the company. During his tenure at Blast Radius, David built and managed a key book of business with ATG (now Oracle) that brought brands such as Jeppesen (a division of Boeing) and Staples to the portfolio of clients.

Built and drove revenue by developing key relationships with decision makers in target accounts by leveraging and driving the success of technology partnership relationships to achieve sales objectives. Companies David brought into Razorfish's portfolio of accounts included Stamps.com.

Established and expanded North American business with UK team. Managed VAR and Channel partnerships with a national focus for key VAR Partners that contributed to the overall success of the sales organization by driving sales, establishing territory marketing initiatives and proactively managing regional relationships with key business partners.

Managed VAR and Channel Partners that contributed to the overall success of the sales organization by driving sales, establishing territory marketing initiatives that drove sales, and proactively managing regional relationships with key business partners. Managed key strategic relationships with business partners that leveraged their resources and brand while developing and facilitating executive level relationships.