David Hale's Location
North Wales, Pennsylvania, United States, United States
David Hale's Contact Details
David Hale work email
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About David Hale
Digital Marketing Transformation, Customer Engagement Optimization, Data & Analytics, and Technology Leader with experience developing innovative commercial strategies & launching enterprise level digital capabilities while fostering organizational adoption to drive value realization. Demonstrated ability to effectively partner with stakeholders at all levels to deliver thought leadership and solutions with impact.Certifications: Professional Scrum Product Owner • Professional Scrum Master • Project Management Professional (PMP) • Six Sigma Master Black Belt
David Hale's Current Company Details
Digital Transformation • Customer Engagement Optimization • Data & Analytics • Technology Leader
David Hale Work Experience Details
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Director, Digital Brand Activation, Merck Animal HealthMerck Jan 2022 - Dec 2023Rahway, New Jersey, UsDrove transformation of US Merck Animal Health digital capabilities for sales & marketing enablement to deliver integrated CX while building for a sustainable future. Guide digital campaign strategy & Dx roadmap development. -
Us Market It Account ManagementMerck Oct 2020 - Jan 2022Rahway, New Jersey, UsPartnered with US Marketing Operations and Commercial Analytics Leaders to rationalize US Market Data & Analytics IT investment portfolio to capitalize on opportunities to test/learn, to elevate Customer Experience through improved personalization and to monetize new data sources and insights via improved governance, modernized D&A tools/processes and new digital channel technologies.
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Digital Customer Engagement CapabilitiesMerck Jul 2019 - Oct 2020Rahway, New Jersey, UsLed strategic evolution of HQ-based HCP digital engagement capabilities, including marketing automation, NBE, third party promotion partner evolution, campaign data & analytics evolution as part of US Commercial Transformation program.
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Director, Customer Engagement Strategy & OptimizationMerck Dec 2016 - Jun 2019Rahway, New Jersey, UsSupported the US Market digital transformation strategy through the optimization and personalization of digital campaigns using data insights and advanced marketing technologies. Drove engagement strategy realization by demonstrating consistent growth in HCP digital engagement year over year. Led and grew team of Digital Campaign Architects, Engagement Analysts, and Capabilities Lead supporting 23 brands across 3 business units. Drove evolution of customer engagement strategy and capability roadmap, fostered development of deeper HCP engagement analytics, and accelerated adoption of innovative marketing capabilities and analytical insights. Provided leadership as co-product owner of "Next Best Engagement" agile/scrum team, driving strategy around deployment of first automated omnichannel campaign across digital and field leveraging advanced analytics and machine learning. Drove increased efficiency and capacity through variety of digital execution operational improvements.
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Associate Director, Customer Engagement ArchitectMerck Sep 2015 - Nov 2016Rahway, New Jersey, UsPartner with US Brand Marketing, Promotion, Investment Analytics, and Agency/Consultant stakeholders to deliver an integrated and differentiated Healthcare Professional (HCP) customer experience that provides value through relevant and engaging content in preferred channels. Optimize HCP campaign programs and customer journeys through in-depth analysis of customer level engagement data (personal and non-personal channels), segmentation analysis, third party research, and emerging trends in digital, Pharma, and the US Healthcare environment. Drive change management and inspire a culture motivated by data-driven insights, innovation, and test-and-learn strategies. Support the evaluation, development, and piloting of new marketing technologies and approaches to accelerate and operationalize new customer engagement techniques. Evaluate, contract, and manage strategic vendor partners that support Merck’s integrated customer engagement evolution through new offerings that deliver an enriched customer experience.
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Global Digital Analytics Capabilities LeaderMerck Dec 2012 - Sep 2015Rahway, New Jersey, UsLead Merck’s Digital Analytics strategy to deliver global end-to-end capabilities that enable digital and MCM measurement in support of evolving transformational customer engagement models in local markets. Develop Digital Analytics framework, including standard KPIs & data definitions, digital taxonomy, tagging and tracking capabilities, execution processes, and dashboards in support of analysis and generation of insights. Evolve competencies related to digital marketing measurement and optimization strategies and drive adoption of best practices through collaboration and consultancy with local markets and brand teams. Manage global installation of Google Analytics with Tealium TMS and migration of 300+ commercial websites from legacy Webtrends. Collaborate with global channel leads (email, web, mobile, emeeting, social, iPad, contact center) to align on individual channel measurement strategies and to inform data strategy to enable omnichannel measurement. Ongoing strategy development and change management to drive local adoption of analytic capabilities and evolve capability and services roadmap in concert with related initiatives (CRM, campaign automation, personalization). Manage cross-functional team composed of FTEs (Digital Analytics and IT), consultants, multiple strategic vendor partnerships (local/global/offshore), and various internal peers and stakeholders.
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Associate Director, Multi-Channel Marketing Strategy & Digital CapabilitiesMerck Jun 2010 - Dec 2012Rahway, New Jersey, UsProgram Manager supporting US Region's multi-channel marketing strategy. Provide ongoing guidance throughout strategy development to ensure strategy can be realized and operationalized through supporting digital capabilities. Strong focus on customer engagement, specifically increasing quality of engagement (driving revenue) while decreasing cost per engagement through development of supporting strategies and technologies. Key activities include: increasing health and marketing effectiveness of email channel, online profile management, customer consent and preferences management, campaign management, data quality and hygiene, digital channel analytics, channel mix optimization and cadence, webcasting, integration with mobile technologies, integration with traditional marketing channels (direct mail, contact center, face-to-face), and alignment of US and digital strategies with branded and unbranded online portals.
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Multichannel Marketing Campaign ManagerMerck Sep 2009 - Jun 2010Rahway, New Jersey, UsManaged the execution of multi-channel marketing programs and solutions for the Vaccines product portfolio. Specific responsibilities included overseeing the design of cross-channel integration, information flows, data capture requirements and business rules in support of the multi-channel program. Collaborated with Promotion Managers, Brand Managers, Creative Agencies and other vendors. Also collaborated with IT to manage enhancements to the Campaign Management System to support expanded business needs.
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It Project Manager - Customer Master (Mdm)Merck Feb 2007 - Sep 2009Rahway, New Jersey, UsLed multiple complex and large scale Customer Master application development projects to support the following critical business objectives: centralized state license validation, integration of Merck Vaccine Contact Center, integration with SFA for improved data quality, adhoc customer matching process. Customer Master is the system of record for all best of breed customer data contributing to 50+ internal critical systems.
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It Project Manager - Managed CareMerck Jul 2004 - Jan 2007Rahway, New Jersey, UsManaged all application development projects within Managed Care Formulary and Analytical Systems portfolio. Included web-based tool for collection of Managed Care formulary and promotional data, repository for feeding formulary data to downstream applications (including promotional websites), Managed Care data warehouse, and rebate forecasting tool. The Managed Care IT portfolio manages the payment of over $7 billion in rebates annually. Also served as people manager for team of 6 Merck FTEs.
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Lead Information ArchitectMerck Jan 2002 - Jun 2004Rahway, New Jersey, UsLed data integration activities for several complex Managed Care databases to ensure accurate and consistent reporting across platforms. Managed a demanding schedule across projects, often with conflicting or changing priorities, while successfully meeting all deadlines and consistently meeting the needs of clients.
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Business Intelligence LeadMerck Oct 2000 - Dec 2001Rahway, New Jersey, UsDeveloped user-friendly front-end tool (Business Objects) to access a complex decision support system supporting Managed Care discount and rebate contract analysis. The system enables the analysis of customer and contract performance to assess contract effectiveness, to support pre- and post-contract development, and thus to improve overall Merck profitability.
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Ge Capital Mortgage: Manager, Risk AnalyticsGe Nov 1998 - Oct 2000Boston, Ma, UsDeveloped and automated comprehensive dashboards to analyze production and performance of mortgage sellers in secondary mortgage market. Developed Intranet site to enable efficient distribution of seller dashboards to all Risk Managers. -
Ge Capital Mortgage: Certified Six Sigma Master Black BeltGe Nov 1996 - Nov 1998Boston, Ma, UsManaged 10+ Six Sigma DMAIC projects resulting in $1.8M+ of savings. Facilitated the development of 48+ statistical process control systems for Risk Management.
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Ge Licensing: Director, Licensee AuditingGe Jun 1995 - Nov 1996Boston, Ma, UsAnalyzed royalty statements and conducted international field audits of consumer electronics licensees. Recovered $1.5M+ in under-reported royalties.
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Ge Licensing: Manager, Accounting & Operations AnalysisGe Aug 1992 - Jun 1995Boston, Ma, UsConducted revenue forecasting for entire $300M global consumer electronics licensing business. Conducted analysis and purchased forward hedge contracts to minimize foreign exchange risk. Led all monthly accounting cycles and annual audit.
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Ge Aerospace: Financial Management Program (Fmp)Ge Jun 1990 - Aug 1992Boston, Ma, UsGraduate of GE's Financial Management Program (FMP) with “Honors” (rigorous 2-year training program consisting of job rotations and graded coursework/exams). Rotations in Program Finance and General Accounting.
David Hale Skills
Digital Marketing
Multi Channel Marketing
Email Marketing
Marketing Strategy
It Strategy
Analytics
Business Intelligence
Pmp
Six Sigma
Financial Analysis
Pharmaceutical Industry
Team Leadership
Cross Functional Team Leadership
Web Analytics
Business Strategy
Strategy
Project Management
Vendor Management
Data Warehousing
Crm
Databases
Leadership
Program Management
Process Improvement
Strategic Planning
Business Process Improvement
Business Process
David Hale Education Details
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Penn State UniversityFinance -
Drexel UniversityInformation Systems
Frequently Asked Questions about David Hale
What is David Hale's role at the current company?
David Hale's current role is Digital Transformation • Customer Engagement Optimization • Data & Analytics • Technology Leader.
What is David Hale's email address?
David Hale's email address is da****@****rck.com
What is David Hale's direct phone number?
David Hale's direct phone number is +190874*****
What schools did David Hale attend?
David Hale attended Penn State University, Drexel University.
What skills is David Hale known for?
David Hale has skills like Digital Marketing, Multi Channel Marketing, Email Marketing, Marketing Strategy, It Strategy, Analytics, Business Intelligence, Pmp, Six Sigma, Financial Analysis, Pharmaceutical Industry, Team Leadership.
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