David Hale Email & Phone Number

Rahway, New Jersey, Us

Drove transformation of US Merck Animal Health digital capabilities for sales & marketing enablement to deliver integrated CX while building for a sustainable future. Guide digital campaign strategy & Dx roadmap development.

Rahway, New Jersey, Us

Partnered with US Marketing Operations and Commercial Analytics Leaders to rationalize US Market Data & Analytics IT investment portfolio to capitalize on opportunities to test/learn, to elevate Customer Experience through improved personalization and to monetize new data sources and insights via improved governance, modernized D&A tools/processes and new digital channel technologies.

Rahway, New Jersey, Us

Led strategic evolution of HQ-based HCP digital engagement capabilities, including marketing automation, NBE, third party promotion partner evolution, campaign data & analytics evolution as part of US Commercial Transformation program.

Rahway, New Jersey, Us

Supported the US Market digital transformation strategy through the optimization and personalization of digital campaigns using data insights and advanced marketing technologies. Drove engagement strategy realization by demonstrating consistent growth in HCP digital engagement year over year. Led and grew team of Digital Campaign Architects, Engagement Analysts, and Capabilities Lead supporting 23 brands across 3 business units. Drove evolution of customer engagement strategy and capability roadmap, fostered development of deeper HCP engagement analytics, and accelerated adoption of innovative marketing capabilities and analytical insights. Provided leadership as co-product owner of "Next Best Engagement" agile/scrum team, driving strategy around deployment of first automated omnichannel campaign across digital and field leveraging advanced analytics and machine learning. Drove increased efficiency and capacity through variety of digital execution operational improvements.

Rahway, New Jersey, Us

Partner with US Brand Marketing, Promotion, Investment Analytics, and Agency/Consultant stakeholders to deliver an integrated and differentiated Healthcare Professional (HCP) customer experience that provides value through relevant and engaging content in preferred channels. Optimize HCP campaign programs and customer journeys through in-depth analysis of customer level engagement data (personal and non-personal channels), segmentation analysis, third party research, and emerging trends in digital, Pharma, and the US Healthcare environment. Drive change management and inspire a culture motivated by data-driven insights, innovation, and test-and-learn strategies. Support the evaluation, development, and piloting of new marketing technologies and approaches to accelerate and operationalize new customer engagement techniques. Evaluate, contract, and manage strategic vendor partners that support Merck’s integrated customer engagement evolution through new offerings that deliver an enriched customer experience.

Rahway, New Jersey, Us

Lead Merck’s Digital Analytics strategy to deliver global end-to-end capabilities that enable digital and MCM measurement in support of evolving transformational customer engagement models in local markets. Develop Digital Analytics framework, including standard KPIs & data definitions, digital taxonomy, tagging and tracking capabilities, execution processes, and dashboards in support of analysis and generation of insights. Evolve competencies related to digital marketing measurement and optimization strategies and drive adoption of best practices through collaboration and consultancy with local markets and brand teams. Manage global installation of Google Analytics with Tealium TMS and migration of 300+ commercial websites from legacy Webtrends. Collaborate with global channel leads (email, web, mobile, emeeting, social, iPad, contact center) to align on individual channel measurement strategies and to inform data strategy to enable omnichannel measurement. Ongoing strategy development and change management to drive local adoption of analytic capabilities and evolve capability and services roadmap in concert with related initiatives (CRM, campaign automation, personalization). Manage cross-functional team composed of FTEs (Digital Analytics and IT), consultants, multiple strategic vendor partnerships (local/global/offshore), and various internal peers and stakeholders.

Rahway, New Jersey, Us

Program Manager supporting US Region's multi-channel marketing strategy. Provide ongoing guidance throughout strategy development to ensure strategy can be realized and operationalized through supporting digital capabilities. Strong focus on customer engagement, specifically increasing quality of engagement (driving revenue) while decreasing cost per engagement through development of supporting strategies and technologies. Key activities include: increasing health and marketing effectiveness of email channel, online profile management, customer consent and preferences management, campaign management, data quality and hygiene, digital channel analytics, channel mix optimization and cadence, webcasting, integration with mobile technologies, integration with traditional marketing channels (direct mail, contact center, face-to-face), and alignment of US and digital strategies with branded and unbranded online portals.

Rahway, New Jersey, Us

Managed the execution of multi-channel marketing programs and solutions for the Vaccines product portfolio. Specific responsibilities included overseeing the design of cross-channel integration, information flows, data capture requirements and business rules in support of the multi-channel program. Collaborated with Promotion Managers, Brand Managers, Creative Agencies and other vendors. Also collaborated with IT to manage enhancements to the Campaign Management System to support expanded business needs.

Rahway, New Jersey, Us

Led multiple complex and large scale Customer Master application development projects to support the following critical business objectives: centralized state license validation, integration of Merck Vaccine Contact Center, integration with SFA for improved data quality, adhoc customer matching process. Customer Master is the system of record for all best of breed customer data contributing to 50+ internal critical systems.

Rahway, New Jersey, Us

Managed all application development projects within Managed Care Formulary and Analytical Systems portfolio. Included web-based tool for collection of Managed Care formulary and promotional data, repository for feeding formulary data to downstream applications (including promotional websites), Managed Care data warehouse, and rebate forecasting tool. The Managed Care IT portfolio manages the payment of over $7 billion in rebates annually. Also served as people manager for team of 6 Merck FTEs.

Rahway, New Jersey, Us

Led data integration activities for several complex Managed Care databases to ensure accurate and consistent reporting across platforms. Managed a demanding schedule across projects, often with conflicting or changing priorities, while successfully meeting all deadlines and consistently meeting the needs of clients.

Rahway, New Jersey, Us

Developed user-friendly front-end tool (Business Objects) to access a complex decision support system supporting Managed Care discount and rebate contract analysis. The system enables the analysis of customer and contract performance to assess contract effectiveness, to support pre- and post-contract development, and thus to improve overall Merck profitability.

Boston, Ma, Us

Developed and automated comprehensive dashboards to analyze production and performance of mortgage sellers in secondary mortgage market. Developed Intranet site to enable efficient distribution of seller dashboards to all Risk Managers.

Boston, Ma, Us

Managed 10+ Six Sigma DMAIC projects resulting in $1.8M+ of savings. Facilitated the development of 48+ statistical process control systems for Risk Management.

Boston, Ma, Us

Analyzed royalty statements and conducted international field audits of consumer electronics licensees. Recovered $1.5M+ in under-reported royalties.

Boston, Ma, Us

Conducted revenue forecasting for entire $300M global consumer electronics licensing business. Conducted analysis and purchased forward hedge contracts to minimize foreign exchange risk. Led all monthly accounting cycles and annual audit.

Boston, Ma, Us

Graduate of GE's Financial Management Program (FMP) with “Honors” (rigorous 2-year training program consisting of job rotations and graded coursework/exams). Rotations in Program Finance and General Accounting.

Bs, Finance

Ms, Information Systems