Dave Hallman Email & Phone Number

New York City, Us

New York, Ny, Us

∙ Independent contractor, working on a variety of software development projects with domainexpertise in digital advertising and media.∙ Develop JW Player modules and plugins to support cross-platform frameworks and ad serving technology from vendors such as YuMe, Adap.TV, Freewheel, Google IMA, DFP (DoubleClick), LiveRail, and Tremor Media.∙ Develop proprietary tagging infrastructure and data reporting modules for JW Player.∙ Integrate Adobe Pass/TV Everywhere solution for IPTV/VOD authorization and authentication into digital video players.∙ Deploy syndicated video players on 3rd party publisher sites for RealGravity clients such as Scripps Networks Interactive – Food Network, Cooking Channel, Travel Channel, BNQT/Gannett, NBC Universal, NBC Sports, Vibe, MetaCafe, AllHipHop, PopSugar and Tribune Media.∙ Develop Flash & Adobe Captivate learning module framework for Oracle Education training ondemand.∙ Develop Flash display ads for Cordys Software, BV.∙ Create Flash animations depicting math and biology concepts for public high and middle school courses for Agile Mind, Inc.∙ Implement global corporate marketing image asset library and create international and local microsites for Borland Software, Inc.∙ Adobe creative suite, Flash, ActionScript, Flex, JavaScript, HTML, CSS, PHP, WordPress, Apache, MySQL, server configuration and debugging, MS Office.

San Francisco, Ca, Us

∙ Video focused optimization of programmatic ad serving, targeting and audience management to drive volume and increase revenue.∙ Cross-functional technical liaison between product management, software development, publisher management, ad operations, data and marketing teams and third-party ad serving vendors to architect solutions to streamline operations, improve user experience and engagement and scale Tout’s digital TV Network.∙ Troubleshoot ad and video serving problems, develop tools to build, configure and integrate custom video players and tools for integration with publisher websites.

∙ Primary development lead responsible for the evolution and delivery of 4+ major digital video player products.∙ Increase monetization of Scripps extensive digital video library by scaling and delivering adcampaigns to serve millions of daily ad impressions and video views.∙ Develop integrations with Freewheel, Adobe Audience Manager (Demdex/Adobe Analytics), ComScore and Neilson audience measurement, Integral Ad Science and MOAT.∙ Act as a cross-functional bridge between product development, product management, ad operations and business development.∙ Translate business goals into technical requirements∙ Contribute to coding styles, tools, continuous integration workflows and Lean/Agile project management.∙ Support editorial and digital content rights management.∙ Subject matter expert and primary point of contact for all technical digital video and campaign delivery issues.∙ Responsible for data quality and ongoing management of first and third-party video metrics. Perform diagnostic data monitoring, a/b testing, ad hoc reporting and problem analysis.∙ Interview, onboard and train developers, dev ops, data and ad operations staff.∙ Develop data nomenclature definitions, video meta-data schemas and closed captioning features.∙ Research industry, vendor, competitor and partner development activity and prototype, review, test and recommend implementation of new features and standards.∙ Support ad operations with trafficking and debugging of cross-platform VAST and VPAID adproducts, branded entertainment and custom ad campaigns.∙ JavaScript, Flash, JW Player, Video.js Player, WebStorm, Grunt, Node, Webpack, Karma, Jasmine, Selenium, device emulators, git/GitHub, dev-tools browser debugging, HTML, CSS, XML, Charles and Fiddler, network communications debugging, Jenkins, JIRA, NGNIX logging configuration, Elastic Search, Kibana, Tableau, API integrations, and full digital video tech stack including encoding and delivery.

∙ Support sales and customers with pre and post-sales prototyping and proof of concept solutions for YuMe’s dedicated video ad network. ∙ Support publisher development, video player integrations and ad campaign implementations. ∙ Develop and maintain YuMe ad/video SDK stack. Integrate new 3rd party ad serving partners into Yume’s network.

Graphic Design Web & Print

Computer Science

Accounting