Dave Hallman

Dave Hallman Email and Phone Number

Technical Product Manager Audience Data Activation, Video Platforms at Warner Bros. Discovery @ Warner Bros. Discovery
Dave Hallman's Location
Atlanta Metropolitan Area, United States, United States
Dave Hallman's Contact Details
About Dave Hallman

Technical Project Manager, Software Engineer with 10+ years digital video advertising and marketing integrations and software solution development experience.I have a great interest in all the technical aspects of online advertising, audience management and insights that make advertising successful. I've helped companies and teams go from zero to millions of video views and ad impressions per day. I truly enjoy working in the digital advertising industry; connecting the dots with data, solving complex issues, endless opportunities for creativity and learning/evaluating new technologies.

Dave Hallman's Current Company Details
Warner Bros. Discovery

Warner Bros. Discovery

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Technical Product Manager Audience Data Activation, Video Platforms at Warner Bros. Discovery
Dave Hallman Work Experience Details
  • Warner Bros. Discovery
    Technical Product Manager, Audience Activation At Warner Bros. Discovery
    Warner Bros. Discovery Apr 2019 - Present
    New York City, Us
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  • Warnermedia
    Technical Product Manager Audience Data Activation, Video Platforms
    Warnermedia Apr 2019 - Present
    New York, Ny, Us
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  • Codetermine
    Co-Founder, Technical Consulting Advertising And Marketing
    Codetermine May 2009 - Jan 2019
    ∙ Independent contractor, working on a variety of software development projects with domainexpertise in digital advertising and media.∙ Develop JW Player modules and plugins to support cross-platform frameworks and ad serving technology from vendors such as YuMe, Adap.TV, Freewheel, Google IMA, DFP (DoubleClick), LiveRail, and Tremor Media.∙ Develop proprietary tagging infrastructure and data reporting modules for JW Player.∙ Integrate Adobe Pass/TV Everywhere solution for IPTV/VOD authorization and authentication into digital video players.∙ Deploy syndicated video players on 3rd party publisher sites for RealGravity clients such as Scripps Networks Interactive – Food Network, Cooking Channel, Travel Channel, BNQT/Gannett, NBC Universal, NBC Sports, Vibe, MetaCafe, AllHipHop, PopSugar and Tribune Media.∙ Develop Flash & Adobe Captivate learning module framework for Oracle Education training ondemand.∙ Develop Flash display ads for Cordys Software, BV.∙ Create Flash animations depicting math and biology concepts for public high and middle school courses for Agile Mind, Inc.∙ Implement global corporate marketing image asset library and create international and local microsites for Borland Software, Inc.∙ Adobe creative suite, Flash, ActionScript, Flex, JavaScript, HTML, CSS, PHP, WordPress, Apache, MySQL, server configuration and debugging, MS Office.
  • Tout
    Sr Technical Integration Manager
    Tout Jan 2017 - Sep 2017
    San Francisco, Ca, Us
    ∙ Video focused optimization of programmatic ad serving, targeting and audience management to drive volume and increase revenue.∙ Cross-functional technical liaison between product management, software development, publisher management, ad operations, data and marketing teams and third-party ad serving vendors to architect solutions to streamline operations, improve user experience and engagement and scale Tout’s digital TV Network.∙ Troubleshoot ad and video serving problems, develop tools to build, configure and integrate custom video players and tools for integration with publisher websites.
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  • Scripps Networks Interactive
    Principal Software Engineer, Digital Advertising Technology
    Scripps Networks Interactive Apr 2013 - Dec 2016
    ∙ Primary development lead responsible for the evolution and delivery of 4+ major digital video player products.∙ Increase monetization of Scripps extensive digital video library by scaling and delivering adcampaigns to serve millions of daily ad impressions and video views.∙ Develop integrations with Freewheel, Adobe Audience Manager (Demdex/Adobe Analytics), ComScore and Neilson audience measurement, Integral Ad Science and MOAT.∙ Act as a cross-functional bridge between product development, product management, ad operations and business development.∙ Translate business goals into technical requirements∙ Contribute to coding styles, tools, continuous integration workflows and Lean/Agile project management.∙ Support editorial and digital content rights management.∙ Subject matter expert and primary point of contact for all technical digital video and campaign delivery issues.∙ Responsible for data quality and ongoing management of first and third-party video metrics. Perform diagnostic data monitoring, a/b testing, ad hoc reporting and problem analysis.∙ Interview, onboard and train developers, dev ops, data and ad operations staff.∙ Develop data nomenclature definitions, video meta-data schemas and closed captioning features.∙ Research industry, vendor, competitor and partner development activity and prototype, review, test and recommend implementation of new features and standards.∙ Support ad operations with trafficking and debugging of cross-platform VAST and VPAID adproducts, branded entertainment and custom ad campaigns.∙ JavaScript, Flash, JW Player, Video.js Player, WebStorm, Grunt, Node, Webpack, Karma, Jasmine, Selenium, device emulators, git/GitHub, dev-tools browser debugging, HTML, CSS, XML, Charles and Fiddler, network communications debugging, Jenkins, JIRA, NGNIX logging configuration, Elastic Search, Kibana, Tableau, API integrations, and full digital video tech stack including encoding and delivery.
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  • Yume By Rhythmone
    Senior Publisher Integration Manager
    Yume By Rhythmone May 2008 - Nov 2008
    ∙ Support sales and customers with pre and post-sales prototyping and proof of concept solutions for YuMe’s dedicated video ad network. ∙ Support publisher development, video player integrations and ad campaign implementations. ∙ Develop and maintain YuMe ad/video SDK stack. Integrate new 3rd party ad serving partners into Yume’s network.

Dave Hallman Skills

Flash Online Advertising Javascript Css Google Analytics Html5 Advertising Seo Actionscript Xml Php Online Video Software Development Json Ajax Git Photoshop Illustrator Wordpress Cascading Style Sheets Flex Video Advertising Ad Networks Analytics Digital Marketing Product Management Digital Media Agile Methodologies Web Development Mysql Node.js Open Source Software Jenkins Tableau Management Audience Measurement Content Protection Jasmine Framework Kibana Adobe Marketing Cloud Software Integration Targeted Advertising Ias Moat Ad Ops Ad Tech Vast Vpaid Freewheel Comscore Advertising Operations Google Api Indesign Webstorm Backbone.js Search Engine Optimization Adtech Omniture Interactive Advertising

Dave Hallman Education Details

  • University Of California, Santa Cruz
    University Of California, Santa Cruz
    Graphic Design Web & Print
  • University Of California, Berkeley
    University Of California, Berkeley
    Computer Science
  • University Of Minnesota
    University Of Minnesota
    Accounting

Frequently Asked Questions about Dave Hallman

What company does Dave Hallman work for?

Dave Hallman works for Warner Bros. Discovery

What is Dave Hallman's role at the current company?

Dave Hallman's current role is Technical Product Manager Audience Data Activation, Video Platforms at Warner Bros. Discovery.

What is Dave Hallman's email address?

Dave Hallman's email address is da****@****mac.com

What is Dave Hallman's direct phone number?

Dave Hallman's direct phone number is +140872*****

What schools did Dave Hallman attend?

Dave Hallman attended University Of California, Santa Cruz, University Of California, Berkeley, University Of Minnesota.

What skills is Dave Hallman known for?

Dave Hallman has skills like Flash, Online Advertising, Javascript, Css, Google Analytics, Html5, Advertising, Seo, Actionscript, Xml, Php, Online Video.

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