I managed a portfolio of over 45 online insurance properties, conducted opportunity analysis, and crafted SEO strategy and resourcing for auto, home, life, and medical insurance quotes properties➝ Role Focus: I worked closely with my team to improve monetization across the portfolio through enhanced conversion, copy, and targeting. Reported organic weekly KPIs to the management team as well as observations/recommendations. ➝Key Outcomes:☛ Improved monetization across… Show more I managed a portfolio of over 45 online insurance properties, conducted opportunity analysis, and crafted SEO strategy and resourcing for auto, home, life, and medical insurance quotes properties➝ Role Focus: I worked closely with my team to improve monetization across the portfolio through enhanced conversion, copy, and targeting. Reported organic weekly KPIs to the management team as well as observations/recommendations. ➝Key Outcomes:☛ Improved monetization across portfolio of dozens of online properties through enhanced conversion, copy, and targeting to meet ever-changing SEO landscape☛ Increased performance and efficiency producing over 1 million words and 1500+ new articles MOM Show less

I evaluated organic department of over 65 FTEs and contractors, provided candid assessments, reorganized departmental structure, laid out and executed SEO strategy➝ Role FocusAnalyzed and managed Quote.com portfolio of dozens of online properties, conducted an opportunity analysis, and laid out SEO strategy to meet OKR companywide goals. Worked closely with 7 direct reports: Director of SEO, Head of Content, Editor-in-Chief, Director of Outreach, Head of Technical SEO, Senior SEO… Show more I evaluated organic department of over 65 FTEs and contractors, provided candid assessments, reorganized departmental structure, laid out and executed SEO strategy➝ Role FocusAnalyzed and managed Quote.com portfolio of dozens of online properties, conducted an opportunity analysis, and laid out SEO strategy to meet OKR companywide goals. Worked closely with 7 direct reports: Director of SEO, Head of Content, Editor-in-Chief, Director of Outreach, Head of Technical SEO, Senior SEO Manager, and Digital Growth Manager to identify areas of improvement, and implement SEO strategic plan. Improved content velocity and keyword targeting sophistication by creating a more real-time, data-driven methodology. Instilled more of an agile real-time "newsroom" vs monthly "magazine" Editorial cadence. Collaborated with VP of Strategy & Analytics to create SEO KPI reporting for both operational and board reporting to stakeholders. Improved SEO acquisition diligence methodology to drive more traffic without a significant negative delta in type/quality/intent.➝ Key Outcomes: ☛ Improved SEO acquisition diligence methodology utilizing internal and external agency resources☛ Hired and managed a rock-solid SEO team that gelled, increasing performance and efficiency. Show less

Led SEO, digital marketing, social media, paid marketing, blogs/article optimization, and link-building campaigns to increase client online growth and share in revenue through increased traffic. ➝ Role FocusExecuted SEO planning and steered digital marketing to streamline social media roadmaps and company social media platforms. Led website developers, training developers, and oversaw design, content, programmers, and timelines. Established dedicated teams for each project… Show more Led SEO, digital marketing, social media, paid marketing, blogs/article optimization, and link-building campaigns to increase client online growth and share in revenue through increased traffic. ➝ Role FocusExecuted SEO planning and steered digital marketing to streamline social media roadmaps and company social media platforms. Led website developers, training developers, and oversaw design, content, programmers, and timelines. Established dedicated teams for each project, utilizing the reserve of technically particular contractors. Maximized web presence by identifying client needs and developing a comprehensive turnkey design and marketing package. Documented SEO and social media analytics report consistently, facilitating clients to oversee progress, goals, and reputation management by utilizing Google Analytics, Google Search Console, Adobe Analytics, and social media apps. Steer content writing and editing while focusing on SEO and user design (UX). ➝ Key Outcomes ☛ I led analytics data collection by leveraging Google Analytics, Google Search Console, and Adobe Analytics. ☛ I managed paid search marketing, Pay Per Click, Google Ads, and social media paid ads.☛ I developed social media roadmaps and company social media platforms while executing duties in technical SEO and digital marketing. Show less

I headed the development and implementation of the overall SEO and social media strategies across all website properties and site architectures. ➝ Role FocusI coordinated with the social media team, the company editors, and content writers, overseeing the development and implementation of enterprise social media content programming and strategy/tactics publishing. I directed the alignment and execution of consistent social media strategy, communicating with all departments across… Show more I headed the development and implementation of the overall SEO and social media strategies across all website properties and site architectures. ➝ Role FocusI coordinated with the social media team, the company editors, and content writers, overseeing the development and implementation of enterprise social media content programming and strategy/tactics publishing. I directed the alignment and execution of consistent social media strategy, communicating with all departments across all social media platforms and communication channels. I mentored team members regarding the development and execution of social media, channel strategy, and messages. I coordinated with the editorial staff, delivering a plan to request the staff to write daily article content for the social media platforms with SEO-proven practices. I oversaw training on proven methodologies to Edmunds Dealers based throughout the country in-house and by video. I led community events, focusing on Edmunds’ brand awareness development with press releases, YouTube videos, radio spots, and television commercials while collaborating with the editorial, media, and digital media departments.➝ Key Outcomes ☛ I functioned as an SEO champion and search engine optimization subject matter expert, establishing robust relationships with cross-functional teams/members. I boosted positive conversations across all channels, mitigating negative conversations.☛ I streamlined the migration of Edmund’s ‘Inside Line’ property into the Edmunds.com main property, focusing on SEO impact and utilizing social media platforms to maintain brand awareness and user loyalty. ☛ I assured compliance with search engine optimization, heading the implementation of SEO best practices across all web site properties. Show less

I led SEO and other online marketing initiatives, driving relevant traffic to the website and related sites.➝ Role FocusI spearheaded the development process of new site features and elements, directing the growth of existing products. I headed the formulation and implementation of overall SEO strategies. I supervised metrics determination and reporting to measure success. I orchestrated the newest organic search, paid search, and social media trends. I established and presented SEO… Show more I led SEO and other online marketing initiatives, driving relevant traffic to the website and related sites.➝ Role FocusI spearheaded the development process of new site features and elements, directing the growth of existing products. I headed the formulation and implementation of overall SEO strategies. I supervised metrics determination and reporting to measure success. I orchestrated the newest organic search, paid search, and social media trends. I established and presented SEO PowerPoint presentations.➝ Key Outcomes ☛ I oversaw SEO efforts for Tree.com with the 14 verticals as the flagship hub for all of Lending Tree's online properties.☛ I streamlined tracking and analysis of relevant SEO and e-commerce metrics while improving traffic and conversions.☛ I delivered recommendations for domain configurations, targeted keyword content, image/video optimization, and custom page creation.☛ I supervised SEO tactics implementations including analysis of keywords, content, and metadata, heading performance tracking, and link building. Show less

I steered SEO duties, overseeing four primary online properties including dozens of supporting verticals.➝ Role FocusI headed training of employees, PR firm, and content writers on proper backlinking with anchor text to the main site and landing pages. I directed setup and maintenance of company blog, Facebook, and Twitter accounts. I drafted weekly reports to the CEO, CMO, and CFO regarding the trends, orders, clicks, traffic, and conversions. I ensured timely marketing requests… Show more I steered SEO duties, overseeing four primary online properties including dozens of supporting verticals.➝ Role FocusI headed training of employees, PR firm, and content writers on proper backlinking with anchor text to the main site and landing pages. I directed setup and maintenance of company blog, Facebook, and Twitter accounts. I drafted weekly reports to the CEO, CMO, and CFO regarding the trends, orders, clicks, traffic, and conversions. I ensured timely marketing requests completion while coordinating with the heads of IT and engineering. I supervised daily multivariate testing, attaining maximum conversions.➝ Key Outcomes ☛ I established the SEO and Social Media Department, heading the recruitment of personnel, contractors, and vendors.☛ Grew organic visitor count by 141%☛ Increased weekly credit report product orders 273% from 2200 weekly to over 6000+ Show less

I learned from some of the best minds in an emerging SEO industry. I coordinated with heads of multi-million-dollar corporations and their developers and engineers, proposing recommendations regarding SEO opportunities for their online properties.➝ Role FocusI created MS PowerPoint decks, presenting SEO best practice overviews and recommendations to clients/developers for SEO architecture, content, and linking disciplines. I utilized proprietary spider software to crawl client… Show more I learned from some of the best minds in an emerging SEO industry. I coordinated with heads of multi-million-dollar corporations and their developers and engineers, proposing recommendations regarding SEO opportunities for their online properties.➝ Role FocusI created MS PowerPoint decks, presenting SEO best practice overviews and recommendations to clients/developers for SEO architecture, content, and linking disciplines. I utilized proprietary spider software to crawl client websites including Appended Parameters, Capitalization, Encoding, Underscores, 302 Redirect misuse, and Missing Meta-tags. I documented reports about issues on client websites pertaining to SEO best practices compliance including missing robots.txt files, XML sitemap, and URL homepage confusion and content duplication. I addressed issues by search engine impact and ease of implementation, presenting the documents to clients with explanations and recommendations. I recommended better keyword focus, shorter directory depths, content funnels, and internal linking silos while effectively re-writing URL structures for client properties. ➝ Key Outcomes ☛ I guaranteed successful migrations by collaborating with developers while guiding clients through 50,000 + URL site migrations with detailed plans. I headed installation of several Wordpress.org blogs for clients, adding SEO plug-ins.☛ I led large website content management, steering functions on websites with up to 80 million pages, providing weekly recommendations by way of PowerPoint decks, Word docs, email, and telephone conference calls. Show less