David Haubold Email & Phone Number

Greater Aarhus Area

- Ownership of MarTech stack incl. budget responsibility (primarily Adobe Experience Platform / Adobe Experience Cloud)- Using CDP data to build segments for personalized digital experiences- Working with internal & external developers to develop new features and fix bugs on MarTech stack- Working closely with Marketing and stores to uncover the potential of the Adobe MarTech stack- Managing technical implementation of loyalty club features

Middle Jutland, Denmark

- Strategic oversight of digital marketing area at Global level- Development and implementation of cross-department strategies and processes in the area of digital marketing- Playing a key role in the digital transformation of the Marketing Communications department including training and upskilling colleagues- Acting as a Global Marketing Excellence knowledge area expert to help local marketing teams optimize their digital marketing efforts and coordinate cross-department initiatives with Regional Marketing Heads- Creating and monitoring cross-department KPI dashboards- Implementation of new marketing/sales software solutions across the organization- Monitoring digital performance of various different channels to enable data-driven decisions- Liaising with internal stakeholders from across the organization in a matrix organizational structure to promote key messages around importance of digital marketing

Middle Jutland, Denmark

- Playing a key role in the digital transformation of the Marketing Communications department- Acting as a Global Marketing Excellence knowledge area expert to help local marketing teams optimize their digital marketing efforts and coordinate cross-department initiatives with Regional Marketing Heads- Creating and monitoring cross-department KPI dashboards- Strategic oversight of bought media campaigns on LinkedIn Campaign Manager and Google Ads and managing partnership with LinkedIn Marketing Solutions- Strategic oversight of marketing automation & CRM systems (Salesforce Marketing Cloud / Salesforce Sales Cloud)- Implementation of new marketing/sales software solutions across the organization- Monitoring digital performance of various different channels to enable data-driven decisions- Strategic oversight of SEO efforts- Main responsible for rolling out the Sales Enablement platform Showpad- Main responsible for rolling out social media ambassador solution among Global ambassadors- Responsible for directly managing Trainees

Central Region, Denmark

- Working with marketing automation & email marketing (Salesforce Marketing Cloud / Salesforce Sales Cloud)- Working with organic & paid social media marketing (LinkedIn, Twitter, Facebook, Instagram, YouTube)- Planning and executing bought media campaigns (LinkedIn Campaign Manager, Google Ads)- Monitoring analytics, KPIs and key metrics and ensuring that digital marketing decisions are data-driven- Acting as an internal go-to expert for digital marketing and pushing the company's digital marketing transformation forward- Helping local marketeers to unleash the full potential of digital marketing by acting as the Global expert for Regional teams and a digital accelerator

London, United Kingdom

- Squad Lead within a Tribes & Squads structure- Planning and managing digital marketing projects from start to finish- Scoping digital marketing projects- Conducting strategy planning for digital marketing projects- Coordinating internal & external stakeholders- Ensuring projects get delivered on schedule and to quality standards- Working strategically with clients to achieve their commercial objectives via digital- Responsible for managing a major website project including UX & Design improvements, build work in association with another agency, and content management work in Adobe Experience Manager

London, United Kingdom

- Managing digital marketing projects from start to finish- Coordinating internal & external stakeholders- Ensuring projects get delivered on schedule and to quality standards- Managing large-scale migration of major corporate websites from CQ5 to Drupal- Managing website build projects from start to finish- Managing bought media projects from start to finish

London, United Kingdom

- Analytical and research work in the area of digital pharmaceutical marketing- Creating deliverables for clients- Turning data into actionable insights for clients- Working on defining and expanding the agency's research & analysis service portfolio- Playing an important role in widening the agency's client base and establishing new relationships- Working with a wide variety of digital marketing analytics software programs

Central Region, Denmark

- Creating a white paper about future trends in digital oncology marketing- Conducting an oncology website benchmark

Copenhagen Area, Capital Region, Denmark

- Lead editor for all English and German content for the Debitoor software solution- Writing blog posts & website copy- Working with email marketing & Facebook ads

Ålborg Area, Denmark

- Responsible for managing different German websites with several hundred thousand registered users- Driving revenue through affiliate marketing and VIP memberships- Managing relations with affiliate networks and other business partners- Email marketing- Community management- Managing Facebook & Twitter account- Writing extensive copy in German for websites, translating from Danish to German

Frankfurt Am Main Area, Germany

- Major responsibility for digital communications strategy of global oncology franchise- Managing award-winning oncology online newsroom- Managing project to create new online newsroom for several indication areas- Writing external and internal publications- Supporting the Social Media Manager in creating social media content- Contributing to overall communications strategy for pipeline products and research & development- Coordinating different agencies

Berlin Area, Germany

- Writing articles for the worldwide company intranet as well as taking part in the editorial planning process for the intranet’s front page- General updating and content production for the intranet- Developing an assessment sheet for intranet sections, conducting assessments and implementing improvements based on the results- Producing monthly intranet usage statistics reports and advising the relevant content owners on the results- Taking part in the development of an internal communications campaign regarding corporate social responsibility- Participating in phone conferences and collaborating with internal communications colleagues from around the world

Berlin Area, Germany

- Project-based work

Berlin Area, Germany

- Writing and adapting English and German product and corporate press releases as well as articles for the employee magazine for the agency’s client Olympus- Writing copy for brochures as well as data sheets and launch kits for the agency’s client ViewSonic- Writing various marketing communications texts in English & German

Berlin Area, Germany

- Assisting in the development of a large communications campaign as part of a bidding process- Assisting consultants in advising international clients- Conducting research tasks and creating background reports on specific topics- Responding to network requests from other Hill & Knowlton offices around the world- Assisting in new business activities

Berlin Area, Germany

Greater Boston Area

Master'S Degree, Corporate Communication

- Main subject areas: Corporate Communication, Stakeholder Relations, Strategic Management, Crisis and Change Communication.

Bachelor'S Degree, Communications Management

- Private University of Applied Sciences - Modularized structure, main subject areas in communication & management - Bachelor’s thesis: “.

Education record

- Undecided major - Study abroad semester at Charles University in Prague, Czech Republic - High Honor Roll