Dave Haughey work email
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I guide my clients through the process of creating communications strategies for their brands, generating creative communications ideas across all media and executing superior production of these tactics. I help Marketers get more value, and measurable results, from their creative development, media, and production budgets.
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PartnerWhseCincinnati, Oh, Us -
PartnerArtfromgames.Com Feb 2022 - PresentUnique Art and puzzles made from playing cards and games.
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PartnerWhse Jan 2018 - PresentCincinnati, Ohio, United States -
Owner - Marketing, Advertising, And Production ConsultantGood Commercial Llc Jun 2017 - PresentCincinnati, OhI've seen the marketing & advertising business from more angles and worked in more roles than most people: agency client service & strategy, product management at Novartis, as a film producer, media sales & strategy for health publishers, writer/ creative director, and business development. In the past 20 years I've produced innovative and effective content and advertising for brands, for ad agencies, and for online content publishers.
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OwnerCoup Entertainment Jun 2010 - PresentGreater New York City AreaCoup Entertainment was founded to create entertaining video content for sponsorship by relevant brands. Our team of partner producers, directors, cinematographers, editors, animators, and storytellers includes Emmy and Oscar winning talent. We have created award winning sponsored content and advertising for Celgene, AbbVie, AstraZeneca, Biogen, New Balance, PURE Insurance, MetLife, Guardian Insurance, and many other brands. Our primary focus is elevating the quality and entertainment value of online sponsored health content. We develop unique and engaging health entertainment concepts, secure sponsorships from relevant brands, negotiate innovative distribution deals with sponsors attached, and handle all aspects of production and program execution. -
Account Managing DirectorYoung & Rubicam Oct 2004 - Jun 2010Developed and implemented business plan for Y&R Entertainment to generate revenue from client sponsored original content. Enhanced Agency relationships with MetLife and Bayer clients to position Y&R for future success and revenue growth. -
Account Managing DirectorYoung & Rubicam Oct 2004 - Jun 2010 -
Advertising: Account Director MetlifeY&R Feb 2007 - Feb 2008Managed all activities on MetLife account including: creation of advertising strategy and communication plans, campaign concept development, channel specific execution (TV, Print, Web, OOH, non-traditional, etc.), agency manpower resource allocation and profit contribution. -
Advertising Account Director: Abbott LaboratoriesY&R Oct 2004 - Feb 2007Managed all activities on key account, Abbott Laboratories, within Young & Rubicam pharmaceutical portfolio. Coordinated the development of brand positioning, advertising strategy, campaign concepts and the production of TV and Print advertising for $1B+ HUMIRA brand. -
Marketing: Product ManagementNovartis Consumer Health Sep 2002 - Oct 2004Analyzed category data, consumer research, and ROI of marketing programs to determine optimal marketing plans for key strategic Rx and OTC brands of Novartis Consumer Health. Oversaw implementation of marketing programs and managed P&L to exceed sales, consumption, and profit objectives of Transderm Scop and Denavir in 2003. -
Advertising Account ManagementGrey Jan 2000 - Sep 2002Managed advertising activities totaling $60MM, including Effie winning LamisilAT campaign: Print, Broadcast, OOH, Event Sponsorships, Sports Marketing, and Celebrity Endorser. Led advertising strategy development and creative development process for Novartis Consumer Health key strategic brands and new product launches to exceed target market shares.
Dave Haughey Skills
Dave Haughey Education Details
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Marketing -
St. Xavier Hs
Frequently Asked Questions about Dave Haughey
What company does Dave Haughey work for?
Dave Haughey works for Whse
What is Dave Haughey's role at the current company?
Dave Haughey's current role is Partner.
What is Dave Haughey's email address?
Dave Haughey's email address is da****@****ent.com
What is Dave Haughey's direct phone number?
Dave Haughey's direct phone number is +191758*****
What schools did Dave Haughey attend?
Dave Haughey attended Georgetown University, St. Xavier Hs.
What are some of Dave Haughey's interests?
Dave Haughey has interest in Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Poverty Alleviation, Human Rights, Arts And Culture, Health.
What skills is Dave Haughey known for?
Dave Haughey has skills like Advertising, Creative Direction, Integrated Marketing, Creative Strategy, Online Advertising, Digital Marketing, Marketing, Digital Strategy, Brand Development, Strategy, Marketing Communications, Account Management.
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