Brand marketing, growth, and community management in blockchain, Web3, crypto, and NFTs. Content design, UX writing, product marketing, communications.

Paxful is a leading P2P crypto platform that allows users to buy, sell, and trade digital currencies like Bitcoin (BTC), Ethereum (ETH), and Tether (USDT). It offers hundreds of payment methods for millions of users around the world, who are able to earn money, pay for goods, and start their own businesses. Paxful also launched Built With Bitcoin, a nonprofit organization that aims to build schools, water wells, community centers, and sustainable gardens in emerging markets across the globe.

Led UX writing/content design. Built marketing/content roadmaps. Crafted language for KYC procedures. Spearheaded marketing and product copy for mobile Bitcoin app launch. Product marketing. Global marketing initiatives in Africa, East Asia, Latin America, and South Asia.

UX/product copy, brand consulting, editorials, marketing campaigns, and more in the financial services, luxury retail, influencer, and education industries.

Content strategy, user research, and UX copy for B2B and B2C digital financial products at American Express. Card services, financial management platforms, rewards and points, travel, and more.