Brand And Advertising Specialist, Brand Management
Stratford Upon Avon
I create ad campaigns to build brand awareness, consideration and generate enquiries to build measurable business growth.The role encompasses advertising strategy, planning, development, implementation, integration and measurement, across media channels that include: TV advertising, TV Programme Sponsorship, Radio, Press, Out-of-home, Digital and Digital ContentI combine my creative talent with an enthusiasm for strategic planning that spots future opportunities and unearths… Show more I create ad campaigns to build brand awareness, consideration and generate enquiries to build measurable business growth.The role encompasses advertising strategy, planning, development, implementation, integration and measurement, across media channels that include: TV advertising, TV Programme Sponsorship, Radio, Press, Out-of-home, Digital and Digital ContentI combine my creative talent with an enthusiasm for strategic planning that spots future opportunities and unearths genuine consumer insight. With a sound understanding of business, market factors and media, I apply a level of dedication and project management skill that delivers projects on time and to budget. I also oversee brand management, helping the business achieve a clear and coherent tone and style for all marketing communication. Previous roles and responsibilities at NFU Mutual - Media Planning- Paid Search and conversion route design- Website Design and Management (including the development of online sales and claims processes, the introduction of a CMS and launching a new site).- The management of our in-house design studio- Management of local marketing; - Assisting with external agency selection, contractual arrangements and reviews, as well as managing the day-to-day activities of our Advertising Agency, Media buyer, Media planner, Econometrics expert, Web Design Agency, Web Content Agency and Call Centre.- Briefing, developing, reviewing, testing and distributing marketing brochures, product literature, Direct Mail, fulfilment material, in store Point Of Sale, graphics and merchandise. Show less