Headed up the digital & creative team, each with their own unique skillset within Marketing & PR, CRM, Brand and artist growth, Social Media, Production and Video production/Content Creation. As head of the digital department my main task was to lead, coach, develop and challenge my team in order to deliver complete marketing campaigns from idea to follow-up, creative solutions and new approaches as well as handle marketing around our artists and brands. The role demanded a high amount of knowledge and understanding within each specific team-member area as well as seeing the bigger picture in all phases of each release. My responsibilities also included providing data-insights to the remaining organization, lead development meetings with team members and handle recruitment and invoices.

Responsible for some of Warner Music’s biggest Swedish artists and their releases. Responsibilities included marketing plans, artist-budgets, setting internal and external goals, project leading other internal departments (Radio, PR, A&R, Legal and Sales etc), working closely with stake-holders such as DSP’s, management, concert promoters and media, both bought and PR. Responsible for artists Laleh and Måns Zelmerlöw amongst others.

Responsible for Warner Music’s international artists and their releases in Sweden. Responsibilities included marketing plans, artist-budgets, setting internal and external goals, project leading other internal departments (Radio, PR, A&R, Legal and Sales etc), working closely with external industry stake-holders such as DSP’s, management, concert promoters and media, both bought and PR. Responsible for artists Ed Sheeran and Coldplay amongst others.

This role included the responsibilities mastered as Digital KAM, as well as handling Warner Music’s digital communications, a task directed towards our consumers. The role demanded and gave me substantial knowledge within Social Media (communication, growth and ads), Media-buying, Influencer marketing, creating and growing brands, channels and pages and in-depth experience in content creation.

Responsible for Warner’s digital partners and the releases on them (both platform and retail). In this job a large portion of social skills were required in order to withhold good relations between Warner and our partners (Spotify, Apple, Nokia, Telia etc). The role also demanded a high level of creative thinking, where the planning and execution of creative campaigns was key in order to maximize knowledge and consumption of our artists and releases.

Marketing assistant at Interscope, Geffen, A&M Records, assisting the Marketing team with tasks ranging from pulling and compiling artist data and marketing strategics to supporting showcases and release-events.