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Company History:1995 - DoubleClick - 1st Internet ad network cpm and cpc 1998 - MatchLogic - 1st 3rd party ad serving/ campaign data aggregation platform 2000 - SmartPoint - Multi-channel (web, email, sms, voice) Alerts platform 2003 - consulted with: SeeSaw Networks (digital signage network), ROOT Markets (mortgage lead exchange platform), Attentionsoft (user controlled databank platform), Equifax2006 - Socialmedia.com - social ads and apps2008 - SocialEyes - social CRM platform for Brands2013 - Jutera Labs/ Perk - loyalty/ gamification 2016 - Device Tone - consulting IoT startups, and the AllSeen Alliance2019 - DHenderson Holdings - InvestmentsIn 1995, David was the very first vp of sales and employee #5 at DoubleClick (later acquired by Google) where he helped pioneered the first cpm and cpc ad networks on the Internet. In 1998, David was recruited by MatchLogic (acquired by Excite@Home) helping to pioneer the first 3rd party ad serving platform with major brand advertisers General Motors and P&G. In 2000, David raised over $5.4 million in venture funding as CEO of Smartpoint (acquired by Aether Systems) a multi-channel cloud-based alerts SaaS platform.In 2007 David co-founded socialmedia.com (later acquired by LivingSocial), an early social application developer and the first social ad network supporting open social platforms Facebook, MySpace, Orkut, and Twitter. In 2008, with Microsoft as a strategic partner, David co-founded socialeyes.com the first social CRM platform enabling brands to optimize social presence and relationships across social platforms. David drove the initial revenue for both of these startups.David holds a BA in Film Composition from Berklee College of music and an MBA from Boston University and Currently resides in Boulder, CO.Specialties: - IoT, social media, sCRM, apps, Digital Marketing- strategy, biz dev, sales, and product development in emerging technology markets- scaling revenue in new emerging tech markets
Logiclayer
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FounderLogiclayerAustin, Tx, Us
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CeoDhenderson Holdings, Llc Feb 2019 - PresentPersonal Investments.
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Managing PartnerDevice Tone Apr 2016 - Dec 2017Consulting Practice focused on IoT, Connected Devices, Smart Products, Smart Systems, Smart Business, and Smart Cities.
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ConsultantHenderson Consulting Llc Jul 2010 - Jan 2016UsA consulting practice offering strategic planning, operational execution and business development across social/mobile/Internet/DOOH, applications and commerce. -
Vp Of Strategic Distribution For Perk.ComJutera Labs Jan 2013 - Dec 2013Turning Ideas Into Companies across social, mobile, commerce, platforms and applications.
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Co-FounderSocialeyes, Inc. Feb 2008 - Jan 2010SocialEyes was the first sCRM (Social Community Relationship Management) platform that enabled marketers, brands, and/or ad agencies to aggregate, engage and optimize consumer communities across social platforms.
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Co-Founder And Vp Business DevelopmentSocialmedia.Com Jan 2007 - Jan 2009London, GbSocialmedia.com is social ads for advertisers and monetization tools for social app developers across social networks. Socialmedia.com was also one of the first social application developers on the Facebook platform. Company sold to LivingSocial 2011. -
ConsultantHenderson Consulting Jan 2002 - Jun 2007Provide Web/ Media 2.0, business development, strategic planning, and performance marketing consulting to early-stage technology companies.Partial Client List:AttentionSoft Root MarketsSeeSaw NetworksVistrioEquifax
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CeoSmartpoint Jan 2000 - Dec 2001Bucharest, RoRefocused strategic corporate direction for fledgling startup; managed P&L, business development, sales and marketing. Repositioned company, secured $5.2 million funding and rebuilt executive, sales, administrative and engineering teams. Negotiated key strategic alliances with Aerther Systems and Prudential Securities. -
Vp Business DevelopmentExcite@Home Oct 1997 - Jan 2000Launched Television Division: @tlantis; developed business plan, financial model and operating infrastructure. Negotiated key strategic deals with Comcast, Liberty Digital and General Motors. Launched Business Development Division: Strategy Ventures; identified and capitalized on investment opportunities; structured complex business development contracts; grew revenues from zero to $43 million in 1st year. -
1St Vice President Of SalesDoubleclick Dec 1995 - Dec 1997Internet advertising company; built sales infrastructure; built revenue from $0 to $30+ million. Hired, trained and mentored sales team; grew from 3 to 60 staff across 7 national offices. Spearheaded business development, marketing, pricing and sales strategies. Employee #5.
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Divisional Vice President Of SalesKatz Media Group Apr 1986 - Dec 1995New York, New York, UsSpearheaded sales, marketing and business development for $8 million Northeast region. Revitalized region during economic recession; delivered 15% annual revenue growth for 5 consecutive years. Managed 5 sales professionals and 145+ clients; forged alliances with regional/national advertisers and their agencies.
David Henderson Education Details
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Boston UniversityMarketing And Finance -
Berklee College Of MusicComposition
Frequently Asked Questions about David Henderson
What company does David Henderson work for?
David Henderson works for Logiclayer
What is David Henderson's role at the current company?
David Henderson's current role is Founder.
What is David Henderson's email address?
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What is David Henderson's direct phone number?
David Henderson's direct phone number is +140892*****
What schools did David Henderson attend?
David Henderson attended Boston University, Berklee College Of Music.
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