David Herrero Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

- Develop the implementation of the new Business Intelligence model in CEU Group- Compiled and prepared comprehensive insight for the Ex-COM Committee.- Collaborated in the development of the strategic plan to align business objectives.- Designed pricing models tailored for CEU universities.- Analyzed new products and academic programs for successful launch.- Monitored market trends and conducted competitive analysis, focusing on pricing strategies.- Head of reporting in Ceu University reporting, supporting documentation to identify and assess potential business opportunities.- Collaborated in the development of the strategic plan to align business objectives.-Developed key performance indicators to enhance business monitoring and decision-making.

Madrid, Comunidad De Madrid, España

- Defined the long-term (3 years) company strategy in collaboration with the CEO and Country Manager.- Drove key areas of responsibility and facilitated key stakeholders (Portfolio, Finance, demand Planning) in making insight-driven decisions.- Led the Strategic Insight department, overseeing Forecasting (3 people), Research (3 people), Analysis (3 people), and Data Systems (3 people).o Forecasting: Elaborated the Annual Strategic Plan and all necessary scenarios/analysis (+50 per year) for Iberia (Spain, Canaries, Portugal), including the company's demand planning.o Research: Prepared research studies across marketing (4 waves) and other company areas, including qualitative, quantitative, ad-hoc digital, and satisfaction studies.o Business Analysis and Information: Led Monthly Iberia Market performance review, propose new insights on JTI’s performance, and supervised all reporting requirements.o Data System: Ensured the effective use of business intelligence tools like PBI for accurate and user-friendly information distribution across departments, creating +20 report measuring the performance.Achievement: Successfully led a team of 12, contributing to the company becoming the market leader in Iberia and a profitability increase (+15%)

Madrid Y Alrededores, España

- Forecasted industry volume and market share for Iberia, supporting a 3-year strategy and demand planning. Monitored Iberia KPIs and adjusted strategies as needed.- Collaborated with General and Country Managers to define company strategy every six months, anticipated business opportunities, and enhanced profit-generating strategies (+20%), including the launch of new products.- Developed the Annual Strategic Plan, incorporating multiple scenarios and analyses (+70 per year).- Led monthly company reporting on volume, market share, and economic forecasts.- Refined pricing and tax proposals (+50 scenarios) for the new ASP.- Managed monthly sales forecasting for over 100 products across all categories.- Directed the Monthly Sales Forecast internal process and meetings, achieving over 90% accuracy.- Created ad hoc market analyses on a monthly basis to support ExCom with short-term decision-making.Achievement: Developed an industry model that accurately predicted market trends during COVID-19 with over 90% accuracy.

Madrid Y Alrededores, España

- Developed over 50 strategic proposals to impact brand and product positioning across all categories.- Created a 3-year Spanish business plan encompassing strategy, sales forecasting, pricing, and tax models.- Managed monthly sales forecasting and prepared market presentations to enhance monthly insights.- Identified growth opportunities and expanded strategic plans to maximize profits (+5%).- Conducted product analysis (20+ per year), developed pricing proposals, and oversaw regional reporting.- Prepared monthly market presentations in line with the annual Excom meeting calendar, including ad hoc analysis, external data analysis, consumer trends, and regional/cluster performance to facilitate market understanding.- Updated and maintained the database, including the design of business charts.- Oversaw regional reporting.Achievement: Drove the company to achieve its highest historical growth rate during this period.

Madrid Y Alrededores, España

- Implemented over 10 strategic proposals annually for Fine Cut and Reduced-Risk Products (RRP).- Coordinated pricing, taxation, and regional reporting initiatives, reducing processing time by 10%.- Monitored market trends and opportunities to increase market share, resulting in an 8% increase in profits.- Developed automated reports for various market segments (Sell Out, vending machines, Regional, etc.).- Enhanced over 20 dashboards in TME tools for improved data visualization.- Generated pricing hypotheses and translated them into actionable strategies to drive business growth.- Conducted FCT benchmarking analysis (pack shots, advertisements, pricing, etc.).Achievement: Positioned JTI as the leading company in the Fine Cut segment.

Madrid Y Alrededores, España

- Implemented over 10 strategic proposals annually for Fine Cut and Reduced-Risk Products (RRP).- Coordinated pricing, taxation, and regional reporting initiatives, reducing processing time by 10%.- Monitored market trends and opportunities to increase market share, resulting in an 8% increase in profits.- Developed automated reports for various market segments (Sell Out, vending machines, Regional, etc.).- Enhanced over 20 dashboards in TME tools for improved data visualization.- Generated pricing hypotheses and translated them into actionable strategies to drive business growth.- Conducted FCT benchmarking analysis (pack shots, advertisements, pricing, etc.).Achievement: Positioned JTI as the leading company in the Fine Cut segment.

Madrid Y Alrededores, España

-Defined and implemented brand strategy in alignment with company goals, successfully achieving targets.-Identified business opportunities and modernized brand communication strategies, executing 90% of -the planned actions.-Built sustainable relationships and created synergies with local and international teams (Strategy Insight, Sales, PPO, Planning) and external partners (agencies and suppliers).-Defined brand portfolio positioning.-Measured and reviewed brand KPI strategy.-Led the implementation of brand communication strategies.-Conducted regional analysis and identified new opportunities.-Performed benchmarking analysis against key competitors (visuals, packaging, pricing, etc.).Achievement: Developed a brand analysis system that reduced performance reporting time by 80%.

Madrid Y Alrededores, España

-Automated charts, databases, and reporting systems for the tobacco industry using VB and Excel.-Identified opportunities, including 3 new product ideas, and provided insights into market trends, portfolio performance, and consumer behavior.-Anticipated business opportunities to drive organizational growth.-Reported on pricing lists, collected and analyzed benchmarking data (pack shots, advertising, etc.).Achievement: Reduced reporting time by approximately 70%.

Madrid Y Alrededores, España

- Evaluated market trends, segmented customer bases, and launched new products as including a smart flexible mortgage.- Developed over 5 innovative models and 2 new processes.- Analyzed and monitored new and existing products, tracking KPIs.- Created project status reports.- Supported various company areas, including Marketing (communication, advertising), Legal, and Sales.- Participated in internal and external communications, and designed the branding strategy.Achievement: Simplified an AER (Annual Equivalent Rate) calculation model.

Madrid

-Directed Mystery Shopping projects for clients such as Telefónica, Oscar Mayer, Ray-Ban, and Pedigree (7 projects total). Managed project planning, team preparation, and delivered executive reports for each project.-Collaborated with the CEO on over 6 business proposals.-Organized, prepared, and coordinated a call center team of 3 people.-Supported external consulting projects, hired by Telefónica.-Coached a team of 3 external professionals.-Collaborated on 4 short-term projects.-Revamped executive reports by creating a new visualization method for the company.Achievement: Acquired new customers and reduced reporting time by 30%.

Madrid Y Alrededores, España

-Reported monthly HR results and internal recruitment progress.-Designed a new reporting system for HR management and developed an interface tailored to departmental needs, reducing recruitment time by 50%.-Created a comprehensive reporting system for results, including executive summaries and detailed reports, cutting reporting time by approximately 70%.-Managed the first phase of internal recruitment processes.Achievement: Improved recruitment efficiency by 50% and reduced reporting time by 70%.

International Leadership, Business Administration

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Developing Emerging Leaders, Business Administration

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Comunication Skills, Comunication

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Master Business Administration (Mba), Sales And Marketing, 3,63/4 (#1 Sales And Marketing Student)

Activities and Societies: Football, Sports, Madrid CultureThis program is crafted for ambitious professionals who have a defined career.

Beca Postgrado Citius/ Citius Interchip, Human Resources Administration

Courses to complement a job training in the different areas of the company.

Bachelor'S Degree, Marketing Research (Investigación Y Técnicas De Mercado), 7,8

Activities and Societies: Soccer team

Beca Erasmus, Business Administration And Management, General

Activities and Societies: FootballErasmus Marketing Internship in Poland

Bachelor'S Degree, Business Administration And Management, General, 6,8

Activities and Societies: Football Team