David Hsia

David Hsia Email and Phone Number

National Account Sales Manager - Salad Manufacturers @ HACO Culinary
Irvine, CA, US
David Hsia's Location
Irvine, California, United States, United States
David Hsia's Contact Details

David Hsia work email

David Hsia personal email

n/a
About David Hsia

Experienced, highly-motivated marketing manager who has held positions of increasing responsibility, complexity and magnitude in multi-industry environments including the foodservice, restaurant, healthcare and automotive industries. Reputation for effective product and brand marketing, as well as business management. Adept at leading cross-functional teams to execute national marketing initiatives. Results oriented with a proven track record for delivering against business and performance targets.Specialties: Advertising, brand and product management, budgeting, P&L management, competitive analysis, concept development, customer relations, decision making, direct mail, CRM, innovation development, cross-functional leadership, marketing plan development & execution, marketing communications, marketing materials, positioning and branding, pricing, print advertising, public relations, strategic analysis, strategic marketing.

David Hsia's Current Company Details
HACO Culinary

Haco Culinary

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National Account Sales Manager - Salad Manufacturers
Irvine, CA, US
David Hsia Work Experience Details
  • Haco Culinary
    National Account Sales Manager - Salad Manufacturers
    Haco Culinary
    Irvine, Ca, Us
  • Califia Farms
    Director, Channel Strategy - Away From Home
    Califia Farms Apr 2023 - Sep 2024
    Los Angeles , Ca, Us
    Recruited to support sales, innovation, brand marketing and agency partners to execute new product launches, packaging design, and Away from Home selling solutions. Responsible for leading efforts to shape the future strategic vision for the Away from Home channel and developing the Channel Growth Plan.
  • Ventura Foods
    Sr. Category Marketing Manager
    Ventura Foods Dec 2022 - Apr 2023
    Brea, Ca, Us
    Managing and executing Ventura Food's category strategies and initiatives in the Shortenings & Oils and Margarines & Spreads categories.
  • Ventura Foods
    Regional Account Manager
    Ventura Foods Apr 2021 - Dec 2022
    Brea, Ca, Us
    Responsible for managing growth in the So CA and HI territories for as a member of Ventura Food's Field Foodservice Sales team. Priorities include executing all sales strategies and tactics, growing business with Regional Chain Accounts and managing broker sales teams.
  • Ventura Foods
    Regional Sales Manager
    Ventura Foods Apr 2019 - Apr 2021
    Brea, Ca, Us
    Responsible for managing growth in the So CA, AZ and HI territories for as a member of Ventura Food's Field Foodservice Sales team. Priorities include executing all sales strategies and tactics, managing broker sales teams and cultivating successful partnerships with customers including distributors and independent operators.
  • Ventura Foods
    Sr. Category Marketing Manager
    Ventura Foods Dec 2018 - Apr 2019
    Brea, Ca, Us
    Recruited to join leading manufacturer and marketer of branded and custom made food products for the foodservice, retail and ingredient manufacturing industries. Responsibilities include supporting and executing company's growth strategies and initiatives in the Shortening & Oil category for the foodservice business.
  • Ventura Foods
    Category Marketing Manager
    Ventura Foods Sep 2014 - Dec 2018
    Brea, Ca, Us
    Recruited to join leading manufacturer and marketer of branded and custom made food products for the foodservice, retail and ingredient manufacturing industries. Responsibilities include supporting and executing company's growth strategies and initiatives in the Oil & Shortening category for the foodservice business.
  • Aaxa Technologies
    Director, Marketing & Strategic Development
    Aaxa Technologies May 2014 - Jul 2014
    Irvine, Ca, Us
    Joined leading manufacturer and supplier of portable projectors. Responsibilities encompassed both marketing and strategic development for AAXA’s $10M business that sells to both consumers and enterprise customers.
  • Behr Process Corporation
    Sr. Pro Marketing Manager, Brand & Product
    Behr Process Corporation Apr 2012 - Dec 2013
    Santa Ana, California, Us
    Recruited to join the leading manufacturer and supplier of architectural coatings for The Home Depot, with over $1.6 billion in annual revenue. Responsibilities encompassed both brand and product management for BEHR’s $300M professional business.
  • Dunn-Edwards Corporation
    Product Manager
    Dunn-Edwards Corporation Mar 2010 - Apr 2012
    Commerce, California, Us
    Recruited to join the leading manufacturer and supplier of architectural and industrial coatings in the Southwest, with over $250 million in annual sales to both professional contractors and retail consumers.Product Management responsibilities include product lifecyle management, product commercialization, marketing communications, portfolio management, pricing and P&L accountability.Strategic Planning responsibilities include marketing plan creation, channel business development, innovation roadmap and stage gate management.
  • Nestle Usa, Inc.
    Marketing Associate
    Nestle Usa, Inc. Mar 2006 - Feb 2010
    Joined the Foodservice Division and managed product lines under the NESCAFÉ Specialty Coffee, NESTLÉ Hot Chocolate, NESTEA and COFFEE-MATE brands. Also selected to be a participant in the by-nomination-only Nestlé Navigating Innovation Leadership Program and Nestlé Marketing Summit Team.
  • Bari Managment
    Director, Brand Strategy
    Bari Managment Jun 2005 - Jan 2006
    Directed all marketing activities for company’s Quick-Service and Sit-Down Casual restaurant concepts including Original Roadhouse, Grill Burger King and Tony Roma’s -- with combined sales totaling over $100 million.
  • Taco Bell
    Associate Marketing Manager
    Taco Bell Jul 2001 - Jun 2005
    Irvine, Ca, Us
    Led cross-functional teams to test and execute national marketing programs for Taco Bell, the largest Mexican quick service restaurant chain in the United States.
  • Allergan
    Marketing Intern
    Allergan Jun 2000 - Sep 2000
    Dublin, Coolock, Ie
    Interned for $1 billion global pharmaceutical company that produces OTC artificial tears and contact lens care products. Researched IRI consumer data to develop strategies and forecasts necessary for annual marketing plans. Researched and analyzed sales channels to identify competitive product lines.
  • Bates Usa
    Account Executive
    Bates Usa Mar 1998 - Aug 1999
    Joined the $121.9 billion international advertising agency that services Korea’s largest automaker. Responsible for managing Hyundai Motors of America - Western Region Dealer Advertising business. Managed all retail advertising including print, broadcast and promotions for over 90 dealerships in 14 states. Compiled $15 million regional budgets and developed quarterly fiscal planning.
  • Muse Cordero Chen & Partners
    Account Executive
    Muse Cordero Chen & Partners Jan 1994 - Jan 1998
    Worked for the only national multicultural advertising agency that targets African American, Asian American and Hispanic markets. Performed account planning and developed advertising and marketing plans.

David Hsia Education Details

  • University Of California, Irvine - The Paul Merage School Of Business
    University Of California, Irvine - The Paul Merage School Of Business
    Marketing
  • Ucla
    Ucla
    Business/Managerial Economics
  • Ucla
    Ucla
    Economics/Business

Frequently Asked Questions about David Hsia

What company does David Hsia work for?

David Hsia works for Haco Culinary

What is David Hsia's role at the current company?

David Hsia's current role is National Account Sales Manager - Salad Manufacturers.

What is David Hsia's email address?

David Hsia's email address is hs****@****ods.com

What schools did David Hsia attend?

David Hsia attended University Of California, Irvine - The Paul Merage School Of Business, Ucla, Ucla.

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