David Hilton Email & Phone Number

New York, Ny, Us

Dublin, Ie

Lead Creative for PokerStars, the world’s #1 online poker brand, and PokerStars Casino in the US market. Established distinctive US positioning and visual identity, ensuring cohesion with global brand guidelines. Successfully transitioned and mentored a high-performing creative team to the poker category, streamlining operations and optimizing creative output. Oversaw the ideation, production, and implementation of multi-channel marketing campaigns, partnerships, live event activations, social-first branded content, and cohesive customer journeys. Collaborated with senior stakeholders and cross-functional teams on strategic planning to achieve business goals.Team Leadership & Agency CollaborationEstablished and directed a multi-disciplinary, in-house creative team, instilling a collaborative, insight-driven culture to ensure compelling content across all communications. Sourced and steered top-tier digital creative agencies on concept development, integrated campaigns, and performance-driven innovation.Integrated Campaign Strategy & ExecutionDevised creative identities for comprehensive 360° marketing campaigns, encompassing broadcast, digital media, branded content, OOH, partnerships (Detroit Red Wings, Philadelphia 76ers, Toronto Maple Leafs), brand activations and live event experiences, PR, and promotions. Developed unique concepts to differentiate state-by-state promotions while maintaining alignment with the overarching brand identity. Implemented design and video toolkits in line with the overall brand architecture, optimizing deployment efficiency and ensuring cohesion across all touchpoints.

Dublin, Ie

Spearheaded the creative vision and strategy for FOX Bet Sportsbook, one of the leading names in sports betting, and FOX Bet Super 6, the #1 free-to-play sports predictor game in the industry. Directed the brand identity and creative strategies, led multi-channel marketing campaigns across broadcast and digital platforms, and established brand partnerships and experiential activations to drive engagement and growth. Built and led multi-disciplinary creative team and collaborated with key internal stakeholders, and agency partners to deliver compelling and coherent creative. Member of the senior leadership team reporting to the CMO.Creative LeadershipEstablished and managed an in-house creative studio operating across multiple states, comprising art directors, copywriters, designers, producers, content creators, and operations managers. Fostered a collaborative environment to support career development and achieve top-tier creative output.Brand IdentitiesDeveloped and directed brand identities and creative strategies, ensuring alignment with FOX Sports' branding. This included developing and implementing brand strategy, visual identity, tone of voice, brand guidelines, and design systems across all interactions. Collaborated with external creative agencies to define brand positioning and execute campaign creative.Integrated CampaignsLed the concept, development, and production of national 360 creative marketing campaigns across TV and digital platforms, including CRM, paid media, DCO, organic social content, partnerships (Philadelphia Eagles and 76ers), affiliates, OOH, installations, radio and print. Worked with cross-functional stakeholders and FOX Sports partners to integrate co-branded seasonal acquisition campaigns across NFL, MLB, NBA, NHL, MLS, and NASCAR, ensuring strategic alignment with brand messaging and objectives.

New York, Ny, Us

Six-month secondment to support the launch of FanDuel TV while maintaining my primary role.Led creative teams in establishing go-to-market visual identity for FanDuel TV, FanDuel Racing, and FanDuel+. Spearheaded the rebrand from previously established TVG (Television Games Network), repositioning it as a comprehensive sports entertainment hub aligned with the FanDuel master brand.Ensured a consistent brand presence with America's #1 mobile gaming operator, complementing the brand’s promise to deliver unique and immersive sports experiences through innovative TV content, live sports, real-time sports betting, and fantasy sports analysis.Developed visual identity for network and show themes, maintaining consistent brand representation across on-air and digital touchpoints, ensuring a cohesive experience that enhanced audience retention and engagementOversaw the design of brand promotional graphics and on-air graphics packages, including show identities, design systems, and dynamic navigational and secondary graphics, facilitating the integration of real-time betting data to enhance the viewer experience and interactionDirected both still and motion shoots with network hosts and presentersCollaborated with teams to reimagine a new multi-sport studio set to appeal to a broader audience

Greenwich, Ct, Us

Built and led creative services team responsible for the ideation, development and execution of marketing initiatives and football operations in support of the XFL football league and its eight teams.Applied brand leadership and directed creative across all channels including digital, social, print, OOH, experiential and live events to help build the fan base, drive ticket and merchandise sales, viewership, digital and social engagement.Developed established visual identities for league and teams, conducted brand identity and local tone of voice compliance workshops for internal and external partnersEstablished and directed in-house team of multi-disciplined designers, photo directors, project managers and ensured high standards of all creative outputSourced and oversaw network of agencies, freelancers (designers, copywriters, production companies, directors, producers) for concept development and productionDirected creative of all marketing campaigns including season launch, eight-team uniform, helmet and unique football reveal, unique game rules, ticket and merchandise salesCollaborated with television partners FOX Sports and ESPN in development of key campaign announcements and on-air promotionsDirected media day shoot for XFL, FOX Sports, ESPN to capture promotional and in-game content of XFL players and coachesOversaw stadium branding and game day activations for all teams including sideline and end zone LED boards, field markings, environmental design etc.Led strategic implementation and execution of dynamic design systems to automate localized multi-team promotions across digital channelsCollaborated with digital product teams to evolve overall site branding and user journeysImplemented digital brand asset management system for storage and distribution to all partners

Douglas, Douglas, Im

Initiated the co-branded visual identity and design framework for the launch of FOX Bet, a partnership between The Stars Group and FOX Sports, making the first major US media company to brand a sports betting product.Executed a talent-driven marketing strategy, directing photoshoots with FOX on-air personalities (Charissa Thompson, Colin Cowherd Rachel Bonetta, Clay Travis etc.), who provided sports betting advice and insightful picks, to ensure a captivating brand narrative that was seamlessly integrated with the FOX Sports brand positioning and it’s live event and studio programming, resulting in significant increase in brand awareness and engagement.Recruited and guided best-in-class international creative teams (copy, design, production, operations) in London and LA to develop and execute high-impact promotional campaigns, boosting user engagement, customer acquisition and overall brand awareness. Collaborated with the product team to refine user journeys and streamline experiences, optimizing user retention.Reported to the Group Marketing Director.

London, England, Gb

Led a high-performing team of digital designers, content editors, and developers in the ideation and execution of fully integrated national marketing and promotional campaigns for the sportsbook and casino sectors.Directed the creative development of innovative multi-platform social media content to engage audiences with creative storytelling, ensuring a cohesive presence that enhanced brand visibility and interaction.Developed and implemented a gamified landing page estate, introducing interactive features to boost user engagement and first deposits.Supported the design and launch of news.williamhill.com, shaping its vision and daily content to establish it as a key resource for sports news and betting insights.Managed the transition of the Tel Aviv creative team into London, ensuring seamless integration of responsibilities and optimized headcount.

London, England, Gb

Drove the creative direction for William Hill’s entry into the US market by leading agencies to craft a US-centric brand identity and launch campaign to increase brand awareness and drive acquisition. Established and managed an in-house design team in New Jersey, focusing on the development of the visual identity, digital design systems, campaign creative, and social media toolkits. Aligned creative with cross-functional team needs to deliver brand objectives and market requirements in a highly competitive industry.

Stamford, Ct, Us

Directed and led a multidisciplinary team of art directors, UX/UI designers, graphics/motion designers, photo editors, and content producers responsible for WWE and WWE Network’s global digital presence across web, mobile, video, social media, and publishing platforms. Oversaw the ideation and production of compelling branded content, translating digital media objectives into engaging experiences supporting weekly broadcasts (RAW, SmackDown, NXT), TV series, and premium live events (WrestleMania), enhancing brand visibility and global fan engagement.Led the award-winning redesign of WWE.com and its flagship app, collaborating with external agencies and internal stakeholders to achieve record-breaking engagement.Supported the launch of WWE Network, a 24/7 direct-to-consumer video service spanning 180 countries and reaching 2 million subscribers. Supervised brand identity, UI design, key art, and show identities, achieving unprecedented industry success.Rebranded the WWE Kids initiative, including the redesign of WWEkids.com and WWE Kids monthly magazine. Strengthened brand loyalty with a new generation of fans through revitalized interactive content, mobile games, and dynamic visuals, resulting in increased engagement and newsstand sales.Devised the visual creative strategy for social media channels, with engaging content tied to weekly storylines, attracting 800 million followers across all platforms through innovative and dynamic storytelling.Developed concepts and directed still and video photoshoots featuring global celebrities like Dwayne “The Rock” Johnson, Dave Batista, and John Cena, reinforcing their dynamic characters and aligning with on-screen storylines.Established and oversaw the design and photography direction for WWE Magazine and special editions, initiating two redesigns and setting guidelines and templates for seven international editions. Spearheaded the launch of interactive mobile editions on Apple, Android, and Kindle platforms.

London, London, Gb

Launched and led creative direction for Maxim Magazine, maxim.com, and brand extensions, establishing innovative design and photography standards that positioned Maxim as the #1 men’s magazine in the US. Achieved significant growth, increasing circulation to 2.5 million over 5 years.Directed all aspects of photography, from concept development to execution, forging relationships with world-renowned photographers and securing A-list talent through pitching to talent representatives. Worked with celebrities including George Lucas, Sir Ian McKellen, Beyoncé, Harrison Ford, Dave Grohl, Drew Barrymore, Kanye West, and Christina Aguilera.Established global brand guidelines for 20+ international editions, initiated the digital edition, and led multiple redesigns aligned with evolving editorial directions. Developed brand extension identities such as Maxim Hotel, Maxim Steakhouse, and The Face of Maxim agency.Hired and led a creative team of 20+ designers, photo editors, and freelancers, effectively forecasting and managing a seven-figure budget.Received Ad Age’s “Launch of the Year,” “Magazine of the Year,” and multiple Society of Publication Designers nominations and awards.

London, London, Gb

London, London, Gb

London, London, Gb

London, London, Gb

Education record

Education record