DC Networking Software: Cisco Nexus Hyperfabric and Hyperfabric AI, Cisco Application Centric Infrastructure (ACI), Cisco Nexus Dashboard, Cisco Cloud and Network Controller (CNC). Product Marketing Manager includes developing strategy, content, messaging for networking solutions and software. SDN solution marketing including collaboration with AWS, Azure, Google Cloud and IBM Cloud.Leading out product marketing for Multicloud and hybrid cloud networking. Cross functional marketing lead for Product Management, TME team, Sales, Partner teams and GTM teams. Voice to the customer.

Joining the team in March, I was able to ramp up on HP's GTM and ABM processes quickly and contribute by providing value, managing strategy, implementing execution and planning. The roll requires the ability to be agile and wear many hats. Developed strategy and roadmap for rolling out our ABM processCreated content and campaigns in alignment with both sales and marketing goalsDirected the development of HP’s contact database and sales intelligence tool Worked closely with Demandbase on account-based advertising, personalization of our website, tracking analytics, and intent data for sales teams.Implemented $305k savings annually by eliminating need for an external contact databaseImplemented a nurture marketing process to help drive pipeline acceleration Measured marketing contribution on pipeline and wins.

Leader that built a team and programs that led to doubling the size of the annual company revenue. Company is now listed on the Inc. 5000 as one of the fastest growing private organizations in the US. Directly responsible for quadrupling the number of Fortune 500 businesses as clients. Led marketing organization which created sales tools, digital marketing and creative offline marketing programs. Worked directly with clients to enhance their marketing and content strategies to improve client satisfaction. Created and managed a new Product line “Xperion” – Interactive units for storytelling used at HPE events and demo centers worldwide.Created digital and content marketing strategy to successfully win new clients including Cisco, Dell and SAPUtilized Google Analytics to track digital results. Drove over 3,000 unique visitors per month to mreach.comDeveloped a new brand strategy, web site and omni-channel approach for companyClient Sales and Business Development. SAP, Cisco, Dell EMC, NetApp, Red Hat, Intel. Doubled sales annually.Built and implemented ABM marketing campaigns and lead generationPortfolio management for services & interactive products. Sold over 130 units at $35k per unit to HP

Product Marketing Manager for the Global VMware and Red Hat Virtualization initiatives around HP’s Converged Solutions. Helped launch the new Converged Systems Organization at HP which was the combination of hardware infrastructure, software and partner solutions to create differentiation in the business. This included cloud functionality, elasticity of VM resources and VM management with VMware’s SDDC. Developed strategic marketing & execution plans for solutionsCross functional lead for multiple organizations, responsible for building a comprehensive strategy and content for marketing the Converged Infrastructure Virtualization business. This included creating launch materials, executive presentations, messaging, content for nurturing, email content, social media, working with analysts, working with HP’s competitive research and engineering teams, and creating tools for sales and the channelWorked closely with Engineering & Product Management to develop content marketing for HP’s VS1-VS3 Converged Infrastructure solutionsBuilt and executed comprehensive social media campaigns to increase sales & brand awareness of solutions. This included creating an advocate marketing program, content creation and working closely with social media teams to ensure posts were created timelyDeveloped SEO strategy for HP’s and VMware’s Converged Infrastructure solutionsManaged the joint marketing relationship with VMware and Red Hat for HP’s Converged Solutions.Built global demand generation assets and campaigns for all regions executionResearched competitive technologies including cloud solutions to help build messagingConceptualized and developed interactive event demo solutions to save an estimated $3 million for HP

Marketing Initiative Lead for the joint $250 million agreement between HP & Microsoft. Responsible for the development of all parts of the SQL packaged solution marketing plan for Business Intelligence, Data Warehousing and OLTP.Developed unique joint collateral to enable the sales field to execute on a $500 million QuotaCreated joint CTA’s with Microsoft including demos, case studies, whitepapers and web presenceBuilt global demand generation assets and campaigns for region executionCollaborated with systems integrators and channel to implement marketing campaigns and trainingDeveloped content and collateral with HP Services team to highlight services for Microsoft Azure

Lead Global Campaign Manager for all aspects of developing and implementing ESSN Global Demand Generation Campaigns for the Infrastructure Software & Blades division with a global budget of $2 million annually. Team Lead for tracking ROI and analyzing market trends. Designed, created messaging and launched one of the ESSN’s most successful demand generation campaigns (Sprawl Monster), building a sales pipeline of $202 million in worldwide leads with only $150,000 spent on the actual campaign creation.Utilized marketing techniques, such as social media tactics, online events and video assets. Created content strategy, content, and marketing messaging for Desktop Virtualization Solutions (VDI) on HP Blades leveraging Citrix solutions.

Oracle -Established the entire business and marketing strategy for the joint effort with Oracle with a $1 million budget. Formed and grew a partnership program with 25 leading resellers. Managed a direct staff and acted as the lead NA Oracle Open World PlannerSignificantly influenced over $500 million in joint HP and Oracle business over 3 years with several creative campaigns through direct and indirect channelsLaunched the Oracle Solution Elite Program that produced over $100 million in net new business for HP within this channelDesigned and implemented marketing initiatives that generated $20 million in sales pipeline annuallyHelped implement sales and marketing strategies to encourage HP and Oracle sales teams to evaluate pipelines and ascertain optimal deal pursuitBuilt tools to help both Oracle and HP Field teams win business (ROI calculators, sales trainings, lunch and learns, collateral)ABM- FSIResponsible for formulating and driving marketing plans with strategic accounts in the banking, capital markets and insurance segments, such as AIG, Capital One, SunGuard, UBS, Bloomberg and others.  Introduced a marketing workshop for an industry-leading bank that cost only $5,000 and helped close out a stalled $3 million deal. Expanded market awareness of HP’s core FSI solutions, including HP Enterprise Services, through the roll-out of the FSI Magazine to key clients.

Business Development, Alliance Management, Marketing