David Marler Email & Phone Number

Troy, Mi, Us

Duluth, Ga, Us

My new role at Light Speed has three distinct channels of responsibilities:#1. Grass roots development of a sales strategy to include lead generation, pipeline management and sales forecasting to drive company sales to ownership's expectations.#2. Creation of a relationship based marketing program that positions Light Speed as a trusted partner and a solutions based provider.#3. Launch a social media program to engage both customers and prospects with educational benefits of technology and provide a venue for exchanging of information within the industry.

Carrollton, Texas, Us

Sales Management and Leadership, Operations Management, Business Reengineering, Key Account Management and Distributor Management skills in ► leading teams, driving sales and growing revenue by developing staff, opening new markets, strengthening pipeline management and engendering customer loyalty; ► streamlining operations by creating cost effective efficiencies while fulfilling commitment to customers; ► solidifying relationships and positively impacting sales by training indirect sales teams to sell more product and promote brand.Specialties: • Sales Management/Leadership• Merchandizing/Promotions• Channel Mgmt.• Forecasting/Market Growth• Revenue/Profit Optimization• Consultative Solution Selling• Operations Management/P&L• Business Reengineering• Event Planning/Logistics Mgmt.• Order/Inventory Management• Product Launches/Positioning• Pricing/Proposals• Key Account Management• Distributor Management• Customer Loyalty/Retention• Territory Planning/Management• Training/Presentations• Customer/Relationship Mgmt

Atlanta, Ga, Us

Led/Reorganized/Rebranded sales distributor organization as separate entity from sister company selling direct. Developed rebranding strategy; repositioned company as premier distributor for product line; managed P&L; established new pricing program, offered same-day shipping service; hired reps; established customer service department; hired customer service manager; developed on-boarding/training programs; created sales tools and marketing collateral. Grew company from $450,000 to $2.9 million in 4 years with profit of 23.7% in down-turned economy; shortened rep ramp up time from 6 to 2 months. Changed sales reps’ focus from prospecting to customer facing solution selling. Developed lead nurturing program to provide pre-qualified leads; organized email campaigns synchronized to sports seasons providing coaches with timely information about sport and or athletes e.g. packing checklist for events, amount of training for peak performance; contracted with outside call center to cold call and set appointments; wrote scripts; critiqued recordings daily; provided feedback to call center management; introduced software package to assign lead sources from events and purchased lead lists. Nurturing program generated ~30-40 leads per month; call center created ~15 face-to-face and ~12 phone appointments per month. Established retail presence on national level by cultivating decision-makers at world’s largest e-seller of athletic shoes and with largest revenue producer per square foot. Sent product samples and media kits; visited HQs; offered 10-store test with open-order replenishment system; announced shoes’ availability via social media and email blasts to sports programs. Tests converted into national accounts; appeared in online/print catalogs, web store and on-the-ground locations; became number one selling cheer shoe for online company; grew accounts to ~$350,000 in 2 years.

Started up event sales merchandising company and grew to ~$1 million in 3 years. Established 2 verticals, products with event logos, date and team names and products without custom printing (retail line); analyzed profitability of each; perceived need to reduce waste by increasing average transaction with more non-dated products portable from event to event; introduced event product color matched to retail line; merchandised combo packs. Grew average transaction 17% without increasing labor cost; reduced cost of goods sold by 5%; increased retail sales of product line 20%.

Opened custom embroidery business and streamlined operations. Found production slow cutting into profits; purchased state-of-the-art multi-head sewing machine; collaborated with production manager to stack names in embroidery software to process 12 garments at time; created template library to facilitate selection of design, colors and copy. Doubled revenue with new machine; reduced set up time 50%; templates contributed significantly to ~$2 million in revenue within 6 years.

Atlanta, Georgia, Us

Initiated programs to ensure signage consistency, brand recognition and regulatory compliance for convenience store chain. Needed to provide consistency in signage look and store placement and give 7 regional managers discretion in product promotions; analyzed traffic patterns to identify 10 common focal points; hired outside company to create series of sign holders; customized border graphics; recreated branding/graphics for fuel pumps to comply with federal law; oversaw signage distribution. Added professionalism to corporate brand; completed pump program on time avoiding fines for noncompliance.